Navigating Meta’s Mixed Messages

Marketing

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March was a big month for Facebook and Instagram advertisers.

Per a statement via CEO, Mark Zuckerberg’s, media mouthpieces: “We’re removing some Detailed Targeting options because they are either not widely used, they may be redundant with others or too granular, or because they relate to topics people may perceive as sensitive, such as targeting options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion or sexual orientation.”

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