Marketing

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Opinions expressed by Entrepreneur contributors are their own. In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such game-changer quietly revolutionizing customer interactions is conversational marketing. Despite sounding somewhat technical, the concept is simple — it aims to reintroduce the human touch into

Opinions expressed by Entrepreneur contributors are their own. One of the most popular questions from a company hiring a PR agency is what journalist contacts they have and how deep their relationships are. While it’s understandable to think this is important, it’s not the right question to ask a PR person. Regardless of who they

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, or the Ferrari horse. These three brands have one thing in common: all benefit from a strong visual identity. Anyone coming across their logo and

Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply various branding techniques to connect with the audience and build a positive image, but what do the industry giants do differently? The answer is strategic digital branding.

En un mundo digital en rápida transformación en donde el contenido atractivo es el alma de las empresas modernas, dominar el arte del marketing de contenidos es crucial para el crecimiento sostenible y el éxito. El poder del contenido persuasivo radica en su capacidad para cautivar a los clientes potenciales y amplificar la presencia de

Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting from them. 1. Affiliate marketing is dead

Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, consumers are bombarded with countless choices and endless information. The result? A growing emphasis on brand equity as the deciding factor in consumer decision-making. With 81% of consumers needing to trust a brand before purchasing, it’s clear that startups must prioritize brand equity

If you’re looking to land clients or business opportunities, client testimonials are critical to your success. They’re the key to building trust, removing doubt and increasing your chances of getting a “yes” from a prospect. Unfortunately, when you first pursue a new career direction, you won’t have any clients to provide these testimonials.

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously relied on in-person focus groups and interviews for qualitative research moved their work online, accelerating industry innovation. Areas like participant recruitment, insight communities, emotional intelligence (AI and

Opinions expressed by Entrepreneur contributors are their own. With today’s challenging economy crushing marketing budgets, marketers are under unbelievable pressure to produce results with fewer resources and smaller teams. Good business requires good marketing, yet nearly half of CMOs said their companies plan to spend less on marketing in 2023 despite over 70% of B2B

Opinions expressed by Entrepreneur contributors are their own. As your small business works through the first quarter, you may be looking at previous strategies and methods to see which were successful and which will be left in 2022. That’s how most businesses start the year off, right? However, this year, there are a few more

Opinions expressed by Entrepreneur contributors are their own. Right now, there’s a lot of business talk about how artificial intelligence is going to replace some functions, including sales. I believe that is both accurate and inaccurate. If you or your salesforce use scripts as a starting point for making sales, for example, then absolutely that

Opinions expressed by Entrepreneur contributors are their own. Today, going multilingual is an integral aspect of powerful email marketing, particularly for businesses operating in global markets. Yet, this is quite a challenging thing to do that requires time and effort. So, why make your email marketing multilingual? Indeed, why add new languages to your strategy

Opinions expressed by Entrepreneur contributors are their own. As anyone who works in marketing can attest to, our role requires that we wear many hats to do a little bit of everything to build our brand and generate revenue — manage websites, host webinars, develop lead-generation content, draft social media and blog content, integrate with

Opinions expressed by Entrepreneur contributors are their own. Living in Las Vegas means I live and work where there are over 24,000 events, conventions and trade shows (bringing in 6.5 million attendees) annually. Having worked with many companies who attend, display or speak at these events, there’s one thing I always recommend that has helped

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Pitching is a crowded field- and that’s why “get real to get funded” is the magic mantra for entrepreneurs seeking funding. Whether you’re a first-time entrepreneur just starting out, or a seasoned venture capitalist, you know

Opinions expressed by Entrepreneur contributors are their own. With the advent and popularity of online shopping, the retail industry has continued to show exceptional growth in the coming years. In fact, total retail sales are projected to amount to $7.9 trillion in 2026. Stepping into a retail store, you are transported to a world of

Opinions expressed by Entrepreneur contributors are their own. According to Clutch, 64% of small businesses have a digital footprint on the web, and each is trying to win as many customers as possible. Moreover, thousands of businesses come to the web daily to make their mark. Yes. The digital market is nearly saturated, making it

Opinions expressed by Entrepreneur contributors are their own. “Whoever can spend the most, wins.” This is an adage in marketing that happens to be 100% true. If your business is prepared to meet the ever-increasing customer acquisition cost in today’s hyper-competitive digital and traditional media landscape, you are well on your way to dominating the