Marketing

Opinions expressed by Entrepreneur contributors are their own. Want to help your company stand out from the crowd? There’s one strategy that goes beyond the reach of ads or traditional digital marketing tactics and can create an even bigger impact: an effective public relations strategy. An excellent public relations strategy can mean distinguishing between struggling
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Opinions expressed by Entrepreneur contributors are their own. American businesses spend between 8% and 10% of their revenue on different types of marketing every year. Marketing is a significant expense, and one of the most important investments business owners can make in developing the brand. Optimizing your marketing budget’s impact on the company’s bottom line
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Opinions expressed by Entrepreneur contributors are their own. While enterprises have benefited hugely from artificial intelligence and its strengths, the business side gets most of the benefits. Getting down to specifics, the value that AI adds to processes comes as the company’s most significant advantage for marketing. Marketing is about three aspects of analysis: identifying
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Opinions expressed by Entrepreneur contributors are their own. Explainer videos are one of the most potent tools that startups can use to secure seed funding. What? Yes. Explainer videos have emerged from just being marketing material. Do you know that most video game, online card game and board game companies use explainer videos dedicatedly to
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Opinions expressed by Entrepreneur contributors are their own. The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ahead of the latest trends and strategies. One such trend gaining traction in the startup world is using eBooks and whitepapers as “lead magnets.” Honestly, it’s not a new
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En la última década, las redes sociales se han convertido en un elemento esencial para diversas industrias. Más allá de satisfacer la necesidad constante de los usuarios de compartir su vida, viajes, relaciones, amistades y preferencias, estas plataformas están en constante evolución y mejora para ofrecer nuevas y emocionantes oportunidades a su audiencia. Pero además
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Opinions expressed by Entrepreneur contributors are their own. Paid acquisition refers to the various methods businesses use to acquire customers, including paid advertising and sponsored content. While these practices can be a quick and easy way to bring in new clients, they can also be costly, particularly for startups with limited funds. As an organization
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