Marketing

May 13, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. A media outlet covered your business or published something you wrote. Time to sit back and let the leads roll in, right? Only if you want to leave most of the value on the table. While press coverage does lead to
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May 16, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I work for a company that developed software called RepairDesk which helps machine-mending owners manage their businesses. I was in charge of content development for their website, social media and other channels. Even though I was writing for repair shop pros, I had never spoken
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May 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Humans seem hardwired to consume and enjoy stories. Fictional stories shape the way we think, affect how we act and influence our choices.  One study revealed that “good storytelling” increased cooperation within a Filipino hunter-gatherer population. And Alexander the Great slept with a
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May 10, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Do your prospects see the value of your product or service? Have you done everything possible to increase your product or service’s perceived value? When you make providing benefits to your customers your driving force, you create a great experience for them and
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May 7, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. You’ve probably heard the saying: ‘We buy on emotions and justify with logic.’  Harvard Business School professor Gerald Zaltman discussed this notion in detail, stating that 95% of all cognition happens in the subconscious mind.  But although neuroscientists have long agreed
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