Marketing

July 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s a particular challenge associated with being an industry pioneer; you have to create awareness of a problem as well as its remedy. In some cases you’re filling in a well-known gap with an easily understood solution. In others, your product
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July 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. A decade ago, most businesses didn’t realize the importance of digital marketing, and the lack of knowledge made it nearly impossible for digital marketing companies to sell their services to small businesses. Now, theeducation of consumers has led digital marketing to
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July 9, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media influencers are a powerhouse community. According to Statista, 78% are under the age of 34, with 34% of those being under 24. Social media will continue to provide a massive platform for today’s youth to build their influencer foundations,
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July 5, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. How would you describe SEO as a concept? Some might call SEO a necessary evil, describing a constant uphill battle against updates and algorithms. Others might say SEO is obsolete, citing Google’s shift to Natural Language Processing and hatred of over-optimized
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Management tools are key for staying organized and not becoming overwhelmed by all of your brilliant podcast ideas. July 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs need to stay organized. Your podcast also needs to be organized. Thankfully, many software options can make life easier for business owners
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July 3, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In recent years, the word authenticity has become the smart marketer’s approach to building customer loyalty, and with good reason. The truth is — people are fed up with companies churning out perfectly polished brand images, well-crafted press releases, and corporate
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But what if someone else developed that content for you?  That’s the idea behind user-generated content. Put it to work for you and it could elevate your brand to new levels — but there is no guarantee of success.   June 30, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. By now, most
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