Marketing

May 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The pandemic has radically transformed the B2B marketing landscape, which means savvy marketers have had to reconsider how to best reach and engage with prospects and customers. Recent research by Nadel Phelan found that about 60% of companies reallocated their trade show
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Entrepreneurs have a lot to learn from Burger King’s digital presence. May 17, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Burger King has been a staple of American fast food for years. But with the rise of social media, the brand has consistently differentiated itself from the competition and made
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May 13, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. A media outlet covered your business or published something you wrote. Time to sit back and let the leads roll in, right? Only if you want to leave most of the value on the table. While press coverage does lead to
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May 16, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I work for a company that developed software called RepairDesk which helps machine-mending owners manage their businesses. I was in charge of content development for their website, social media and other channels. Even though I was writing for repair shop pros, I had never spoken
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May 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Humans seem hardwired to consume and enjoy stories. Fictional stories shape the way we think, affect how we act and influence our choices.  One study revealed that “good storytelling” increased cooperation within a Filipino hunter-gatherer population. And Alexander the Great slept with a
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May 10, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Do your prospects see the value of your product or service? Have you done everything possible to increase your product or service’s perceived value? When you make providing benefits to your customers your driving force, you create a great experience for them and
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