Marketing

Opinions expressed by Entrepreneur contributors are their own. In 2019, a case study done by Analytive proved that the use of technical search engine optimization (SEO) could increase a software company’s database traffic by 26 times in eight months. Another study by BrightEdge Research showed that 68% of online experiences began with a search engine.

Opinions expressed by Entrepreneur contributors are their own. The internet forever changed how we buy and sell things — both in the B2C and B2B markets. The influx of options and available information created a customer base that was more informed than ever and granted them the power to take purchasing into their own hands.

Award-winning Executive Creative Director Ali Bati handles a number of diverse ad campaign initiatives, from getting more people to sign up for an art school to helping preserve biodiversity on the planet. But he always begins his process the same way: “The key is to find the human truth,” he explains to Entrepreneur magazine Editor

Opinions expressed by Entrepreneur contributors are their own. Law firms are businesses, too. Because the legal process is so specialized, formal and rigid, it can be easy to lose sight of this basic truth. Like any modern business, a law firm needs to develop a reliable and sustainable digital marketing strategy, or it can and

Streaming news has made quite a splash in recent months — from Netflix’s struggle to retain subscribers, to CNN+’s quick demise — leaving many to wonder what’s going on after a five-year period of explosive growth and seemingly limitless potential. Some point to changing consumer habits as the pandemic wanes; others wonder if the market

Opinions expressed by Entrepreneur contributors are their own. A podcast can be a powerful and inexpensive avenue for communicating your message to your target audience and is a fantastic tool to promote what you offer. Being a podcaster will help position you as an expert in your field, which will, in turn, help you to

Takeaways from this episode: W.T.F (Weekly Taco Feature) — A part of Velvet Taco‘s “Innovative Promise” is that they will continuously try new things. The biggest display of that for Clay Dover and company is the implementation of a new taco flavor every week. Think Down the Road — Like much of the restaurant industry,

Opinions expressed by Entrepreneur contributors are their own. While globalization has significantly changed the marketplace, many businesses start building their success by selling to local customers. The yellow pages may have once been a business necessity, but online search engines have taken over. That is why local Search Engine Optimization (SEO) has become one of

Whether she’s promoting a consumer brand or raising money for a non-profit, Tescia Deák, Creative Director of BBH USA, says her team finds inspiration in pop culture. “We like to look at things that are really trending and ask ourselves how we can hijack that in a way that works for this goal,” she explained

Opinions expressed by Entrepreneur contributors are their own. Investing our hard-earned money brings up feelings of uneasiness and stress. Investing involves unknown risks and volatile market behaviors. Entrepreneurs can use real estate to diversify their investments, leverage more money and create passive income opportunities. Qualified Opportunity Zones, or QOZs, can provide a solution for investors

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. A crucial element of any digital marketing plan is analytics. You have to know what’s working in your

Opinions expressed by Entrepreneur contributors are their own. Conventional forms of advertising — print, radio and television — are no longer the most effective channels of communication. Historically, mass advertising supposedly worked, perhaps because we didn’t know any better. But in this digital age, personalization and targeting are the only things that matter. They are

Opinions expressed by Entrepreneur contributors are their own. Nike, McDonald’s, Uber, Netflix: These companies operate in wildly different industries, but they’re all similar in that they’ve gone through a significant rebrand at some point. This type of transformation may eventually become necessary in your own business, simply because market demands are so fluid. But there

Opinions expressed by Entrepreneur contributors are their own. I’m a card-carrying member of the Beyhive. Not in the creepy, swarming all over the interwebs attacking Beyoncé-haters kind of way. But the type that not only enjoys the vibe of her music, but also admires her business-savvy and brilliant marketing strategies. So as you might imagine,

Opinions expressed by Entrepreneur contributors are their own. Content strategy has become an indispensable addition to any company’s marketing and the smartest businesses rely on it to generate results. A blog or social media post that isn’t well-crafted will miss the mark and waste your time and resources. There’s a lot to think about when

Opinions expressed by Entrepreneur contributors are their own. Webinars are quickly becoming the most powerful marketing tool in your arsenal, and they’re dead easy to use. They’re a fantastic way of connecting with your existing customers, attracting new ones, and improving your brand awareness. In this article, we will be looking at why webinars should

Opinions expressed by Entrepreneur contributors are their own. Three words lie at the heart of what’s broken in content marketing. Those same words hold the key to fixing marketing: connection, creativity and results. Today’s content marketers often feel pressured to sacrifice the first two — connection and creativity — to have any hope of demonstrating

Opinions expressed by Entrepreneur contributors are their own. Content may be king, but it’s not magic. You need a good strategy, time and a dedicated budget for content marketing to help you reach and convert qualified buyers. Done well, content will play a key role in your bigger marketing and company-wide goals. Here’s how to

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the more often this happens, the better your

Opinions expressed by Entrepreneur contributors are their own. Companies employ search engine optimization (SEO) because they want to improve their presence in online searches. However, the truth is that for larger brands—and especially national brands — SEO has little to do with why brands may appear in first-page search results. The central value proposition of