Marketing

Opinions expressed by Entrepreneur contributors are their own. Innovation has always been at the heart of Unilever, from successfully re-inventing soap in the late 19th century to pioneering sustainable living today. Their current innovation agenda is fueled in part by a strong ecosystem of groundbreaking programs that explore growth opportunities beyond their existing portfolio, like

Opinions expressed by Entrepreneur contributors are their own. Getting publicity for yourself, or your company, is just as important as advertising your brand — but it’s often overlooked. Entrepreneurs from Richard Branson to Jeff Bezos have a well-crafted PR plan in place that has helped them, and their companies, grow to where they are now.

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs often judge different social media platforms differently because of disparities in their approach to business. Traditionalists can be risk-averse and doubt that the investment of time and money involved in building a profile on newer platforms like Instagram is worth it. However, I believe that Instagram

Opinions expressed by Entrepreneur contributors are their own. You can have a great idea, the funds to execute that idea and the people to help you bring it to life, but without a brand, you have nothing. Branding is the bread and butter of any business, and the ultimate key to its success. Put simply,

Opinions expressed by Entrepreneur contributors are their own. A strong product marketing strategy is mandatory if you strive to get your product seen by the market and your end consumers. It involves building value for your idea by positioning the product aligned to your target audience‘s needs. While product marketing might sound like a separate

Opinions expressed by Entrepreneur contributors are their own. Great businesses are built by creating a quality solution to a top-of-mind problem and effectively taking that solution to market. It’s much tougher to do when you’re a bootstrapped startup — a new venture that isn’t taking outside investment. But it’s still doable. Here’s the seven-step marketing

Opinions expressed by Entrepreneur contributors are their own. If the 2020s have taught us anything, it’s that companies can no longer simply meet the expectations of their customers or, even worse, fall short of expectations by overpromising and failing to comply on prior commitments. Instead, businesses should always aim to over deliver while surprising their

Opinions expressed by Entrepreneur contributors are their own. The gaming universe is thriving. Consumers of all ages and backgrounds have shown their willingness to invest money in gaming. They’re also putting in hefty amounts of time, as both active participants and consumers. In 2021 alone, gaming enthusiasts clocked more than 100 billion hours watching YouTube

Opinions expressed by Entrepreneur contributors are their own. According to GrowthBadger, more than 3 billion blog posts are published each year. In the U.S. alone, some 31 million bloggers post at least monthly. For many businesses and influencers, this tool has become a cornerstone, helping drive web traffic and brand awareness and greatly influencing sales.

Opinions expressed by Entrepreneur contributors are their own. Far too often, startups treat pricing as an afterthought. Upon going to market, founders seldom blame pricing should their company fail to reach expected sales. Rather, they see fault in what they believe to be an inadequate product or service. When a price does not work, the

Opinions expressed by Entrepreneur contributors are their own. Cultivating your personal brand is critical for career success. Due to a fiercely competitive job market and business environment, both new and seasoned professionals are obliged to find effective ways to demonstrate their value even while adapting to a variety of industry changes. Personal branding has therefore

Opinions expressed by Entrepreneur contributors are their own. Marketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four Ps” are a tried and tested method

What does it take to be a real leader? It’s a question that can be as confusing as it is exciting to explore, and it’s an essential one too: We all know that leaders can make or break a company’s long-term growth and success. Being a strong leader requires you to cultivate some important skill

Opinions expressed by Entrepreneur contributors are their own. With the power of search engine optimization (SEO), it’s possible to shape your business website. You can dominate the search engine results pages (SERPs) for queries related to your business. In other words, when people search for businesses like yours, your business is the first one to

Opinions expressed by Entrepreneur contributors are their own. International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to challenge one’s own perceptions and habits to

Opinions expressed by Entrepreneur contributors are their own. QR codes have become a staple in our lives over the past few years — with the Covid-19 pandemic accelerating the shift to touch-free payment and paperless menu options. We see them on display at every restaurant table or bar, throughout the aisles at grocery stores and

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case study is a winning customer story that you can use to win more customers. Since case

Opinions expressed by Entrepreneur contributors are their own. If you have a marketing team that’s building brand awareness, fostering customer engagement, creating promotions, etc. — that’s amazing. It’s even better if there are multiple members within the marketing team, each with their own superpower, such as someone for strategy, a few for execution and maybe

Opinions expressed by Entrepreneur contributors are their own. The number of startups and entrepreneur investments has grown drastically amid the uncertainty of the past few years. Although acquiring funds for a business has never been easy, venture capitalists are now spending less time than ever looking at each pitch deck. Especially in an age when

Opinions expressed by Entrepreneur contributors are their own. Having one person in charge of both sales and marketing makes sense for new startups and smaller businesses, but it’s tough. Other companies have entire teams dedicated to each function, yet you’re responsible for both creating pipeline and for closing opportunities. You feel like you have to