Marketing

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. It’s not a secret: Spider-Man arouses passions. Archive Photos | Stringer | Getty Images The iconic Marvel Comics character, created by Stan Lee in 1962, is one of the

Opinions expressed by Entrepreneur contributors are their own. At my startup Little You, a website that engages kids in brain-teasing in the form of games, we spent a great deal of time trying to climb the search engine optimization ladder with some initial stumbles and eventual success. Here’s how you can avoid some of the former while achieving much

Opinions expressed by Entrepreneur contributors are their own. Olympic athletes are in peril. Let me explain.  My childhood best friend, Alex, competed in the ‘98 Nagano Olympics as part of the U.S. Ski Team. Then, she tore her ACL, at which point, the U.S. Ski Team dropped her. If she wanted to keep competing, she’d

Opinions expressed by Entrepreneur contributors are their own. Paid advertising has long been considered a popular customer-outreach method because, well, it works. In general, paid ads expose more people to your brand and help generate demonstrable business growth. Accessible metrics give fast results, costs are easy to measure, return on investment is easy to track,

Opinions expressed by Entrepreneur contributors are their own. Branding and public relations (PR) are more than buzzwords when it comes to building a successful business. They are essential parts of a solid communications strategy, and they’re most effective when their messages are aligned to create a coherent impression of your business. Before examining the relationship

Opinions expressed by Entrepreneur contributors are their own. You’re currently reading a written article. But how many written articles have you read in the past week? How does that compare with the other forms of content you’ve consumed, such as videos you’ve watched, podcasts you’ve heard, and even social media conversations you’ve been apart of?

Opinions expressed by Entrepreneur contributors are their own. In the simplest terms of economic growth in an area, it comes about in one of two ways: You’re either growing organically or you’re attracting growth from an outside market and bringing it into your market. Three ideas for local economic growth 1. Create new entrepreneurs This one could

Opinions expressed by Entrepreneur contributors are their own. You keep saying that you want to show up differently, gain authority in your industry, get booked on national TV, grow your business, speak on a big stage or confidently apply for that six-figure job. But as you’re reading this, does your online presence reflect that? If

Opinions expressed by Entrepreneur contributors are their own. “Make a lead magnet,” they said. Well, you’ve written an ebook, or designed a checklist, or put together a quiz or video series or email mini-course or whatever… and people still aren’t signing up for your email list. What gives? Lead magnets, also known as freebies or

Opinions expressed by Entrepreneur contributors are their own. The internet is loaded with content about sales objections. If you want to learn what to do when a potential buyer tells you “I don’t have the budget for that” or “we’re happy with our current solution” or “I was just looking,” well, Google is your friend. This

Opinions expressed by Entrepreneur contributors are their own. Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing some part of a customer’s personality, and 89% of customers will stay loyal to a brand that matches their personal values, according to

Opinions expressed by Entrepreneur contributors are their own. The adage that first impressions mean everything is truer than ever within the world of emails. See walls of chunky text or misspelled words, and you’ll likely bounce or lose focus, regardless if a c-level executive, family member or some marketeer pitching stories wrote the email. Bad email

Opinions expressed by Entrepreneur contributors are their own. Great Amazon SEO is one of the most powerful strategies for reaching shoppers on the marketplace. However, SEO on Amazon is very different from SEO on Google. You’ll need a thorough understanding of Amazon’s algorithm to rank your product highly in Amazon search results.   Unfortunately, many Amazon

Opinions expressed by Entrepreneur contributors are their own. The past two years have been a rollercoaster for businesses reliant on foot traffic, and Covid-19’s constantly-shifting forms has made seeing a true end of it an uncertainty. According to McKinsey, endemicity (meaning that we’re essentially stuck with it) remains the most likely scenario, with society learning

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Alcoholic beverage companies are starting to look to the metaverse and NFT’s to get closer to their target audience. It’s not just about virtual distilleries and exclusive benefits for concerts . No, there are also virtual tacos

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The letter Z has become a symbol of support for Vladimir Putin and the invasion of Ukraine. Since the first Russian convoys approached Ukrainian territory, the vehicles were already adorned with a Z. The symbol , graphically

Opinions expressed by Entrepreneur contributors are their own. The pandemic changed the way hundreds of millions of people access goods and services. Online shopping, delivery services and remote work strategies have suddenly become a mandated feature of the modern world. Many marketing, sales and other work processes have required adaptation to accommodate this new reality, and

Opinions expressed by Entrepreneur contributors are their own. Podcasting gives you instant authority and celebrity as well as access to authority and celebrity. Having influential guests on your podcast can do so many things for you. It can open doors to others apart from those who didn’t take you seriously before, and it can help

Opinions expressed by Entrepreneur contributors are their own. Effective B2B marketing for SaaS businesses can look much different from brick-and-mortar organizations, but some strategies hold across all fields. SaaS businesses fill a niche by providing necessary subscription services to companies online. Most brands utilize at least one SaaS company, whether for email automation, customer management,

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. El Chavo del Ocho is a legendary character. No matter where you are in Latin America, the mention of his name always brings smiles and excitement. Created by the Mexican comedian Roberto Gómez Bolaños for a sketch