Marketing

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You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You have already registered the name of your business and now you are developing the logo and graphic identity. Do you already know what the color of your company will be? Depositphotos.com Believe it or not, the color of your logo conveys a message.

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Let’s be honest. Search engine optimization (SEO) sounds a bit like a scam on the surface. Google is a search engine designed to give people the best, most relevant and most authoritative results possible. SEO is

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. It’s not every day you hear the word “deliverables” come out of the mouth of a 21-year-old. But Masai Russell isn’t your typical young adult. The four-time first-team All-American in track and field at the University

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. March 2020 marked a major shift in the way real estate is marketed and sold. As the world locked down for an indefinite period, house hunters found themselves locked out of prospective homes. Open houses became

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Susan Bennett checked her email one morning back in 2011 and quickly realized her life was about to change. “A fellow voice actor friend of mine emailed me and said, ‘We’re messing around with this new iPhone

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Ecommerce brands face an incredible amount of competition these days, from new brands launching daily to online retail giants like Amazon and Walmart. Any and every advantage needs to be leveraged to command market attention and

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Everyone’s on social media, but not everyone is on every platform. That’s true for individuals and it’s also true for brands — or at least it should be. Because we all have a finite amount of time,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Today, more than ever, consumers care where their money is going. They want to know that their spending is contributing to a solution to the larger challenges that face society (or, at least do no additional

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. When the global pandemic began in January 2020, startups and small businesses around the world found themselves in an adverse scenario for their growth. Their sales fell overnight as a result of the new sanitary regulations. Customers stopped visiting stores, restaurants, shopping malls, gyms,

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. By Vanessa Páez, Copywriter & Content Specialist at SpicyMinds Colin Kaepernick vía Twitter Once upon a time, there was a digital marketer wanting to achieve his goals, but

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Growing a business is challenging, and often expensive. For many entrepreneurs, it’s hard to strike the right balance between spending enough to make a positive impact on your bottom line and spending so much you cut

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. 2020 was a year that many business owners and entrepreneurs would like to forget, both in terms of how it impacted their professional and personal lives. Many businesses were forced to close their doors and others

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In a crowded marketplace, it’s vital that entrepreneurs find ways to make their goods and services stand out. For most, that means developing an outstanding digital marketing plan. Your customers are online, and you have to

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. One scroll through social media, and it won’t be long before you’re inundated with ads or posts from entrepreneurs sharing a specific story. This story paints the picture of how they went from a very low

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Despite some setbacks at the beginning of 2020, trust towards news publishers has been growing. And quite predictably, this resulted in new direct and programmatic ad partnerships for many outlets, primarily monetizing their inventory with display

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Business-to-Business (B2B) public relations (PR), especially B2B tech PR, requires a certain finesse. From enterprise software to logistics systems to zero-party data collection, the products and services that B2B companies sell don’t always lend themselves to snappy headlines

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Whether you’re a first-time entrepreneur or plotting your next big product launch within your current company, any new project requires a considerable amount of pre-planning before it’s ready for the public. But amid the excitement of a

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Twitter will now allow content creators to receive tips in the form of bitcoin from their followers and will launch a fund for users who are leaders in