The Best New Beauty Products Launching in May

From fragrances inspired by Italian beaches to body products that promise smooth skin, these are the May 2021 beauty launches we love.

Lockdowns or not, we’re determined to incorporate some sort of fun, summertime vibes into summer 2021. While things may certainly change in the next couple of months, for now that may mean turning to bright splashes of colour on our fingertips, freshly exfoliated skin and beachy scents. If you’re in the same boat, we’ve compiled a list of the best summer launches that are sure to lift your spirits as the weather warms up.

Below are the May 2021 beauty launches we’re adding to cart. May we suggest you do the same?

Boscia Skin Nutrition Body Collection

Featuring three new products — Papaya and Pomegranate Enzyme Exfoliating Body Cleanser ($49), Peptide Youth Restore Firming Body Serum ($49) and Prebiotic and Probiotic Freshening All-Over Body Deodorant ($35) — skincare brand Boscia‘s first foray into the body care category has arrived in Canada. The dermatologist-tested and hypoallergenic products are suitable for all skin types and are available to shop now — just in time for shorts and t-shirt season.

Amika Bust Your Brass Intense Repair Mask

Blondes looking to combat brass tones at home until we can get back into salons, listen up: Amika’s new Bust Your Brass Intense Repair Mask ($63) is a mega-pigmented mask that brightens, tones, hydrates and strengthens blonde, grey and white hair with vegan and cruelty-free ingredients. The ultra-violet pigments that counteract yellow and brassy tones are a must for eliminating brassiness while working to strengthen and repair damage, prevent future breakage and intensely nourish hair.

Dior Capture Totale Super Potent Eye Serum

Formulated with rye extract and hyaluronic acid, Dior’s new Capture Totale Super Potent Eye Serum ($102) works to diminish the appearance of fine lines and wrinkles around the eye, while the massage tool applicator works to de-puff and deflate under-eye bags.

First Aid Beauty KP Smoothing Body Lotion with 10% AHA

First Aid Beauty’s new KP Smoothing Body Lotion with 10 percent AHA ($34), the sister product to the brand’s beloved Bump Eraser Body Scrub, has landed in Canada and its timing couldn’t be better. Launching on Sephora.ca on May 18, the formula contains 10 percent lactic acid to gently but effectively buff away keratosis pilaris bumps (a.k.a. “strawberry skin”) that’s often found on the backs of arms and legs. The lotion also features colloidal oatmeal and ceramides to nourish and hydrate skin.

Chanel Coco Mademoiselle Le Gel

Looking to upgrade your shower gel for spring? Look no further than Chanel Coco Mademoiselle Le Gel ($58), a limited edition shower gel for body and hair that’s enriched with Coco Mademoiselle’s bold scent. “I wanted to highlight the summery side of Coco Mademoiselle, an oriental-fruity wake full of sensuality and whose freshness lasts,” says Olivier Polge, Chanel’s in-house perfumer, in a statement.

Essie Summer 2021 Collection

We may not be heading on summer vacation this year, but thanks to Essie‘s summer collection, we can rely on bright punches of colour to transport us to a sunnier place. The collection features six eye-catching shades ($11 each) with names like “Check Your Baggage,” “Off Tropic” and “Tangerine Tease.” Bring on the summertime vibes.

Maison Francis Kurkdjian Cologne Forte Collection

The latest launch from beloved fragrance house Maison Francis Kurkdjian, the Cologne Forte Collection, features three scents — Aqua Universalis, Aqua Vitae and Aqua Celesti ($290 each) — each of which has bergamot essence from Italy at its core, to instantly transport you to the sunny beaches of Calabria. Whether you choose a musky, floral or fruity citrus, you can be sure that you’ll be reaching for these scents all summer long.

Brüush Electric Toothbrush in Grey Mist, Mauve Cloud and Green Dream

Electric toothbrush brand Brüush has introduced three new surrealism-inspired shades ($99 each) that are sure to elevate your bathroom counter game, thanks to their subtle, dreamy pops of colour. The chic new brushes feature the same six cleaning modes and four-week battery life as the original brushes.