Marketing

What if earning your MBA didn’t mean putting your career on hold? Balancing professional growth with leadership responsibilities doesn’t have to mean stepping away from your career. Carnegie Mellon University’s Tepper School of Business offers an Online Hybrid MBA designed for working professionals. With flexible asynchronous coursework, live interactive classes and on-campus immersions, you can

Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. A household’s food decisions are influenced by a number of factors, not the least of which is the food served in school cafeterias. So what happens when

Google Workspace with Gemini integrates premium AI into Gmail, Docs, Drive, Meet, and more,helping you work smarter, not harder. Draft emails faster, generate ideas, and summarizedocuments effortlessly with AI-powered assistance. Manage tasks, schedule meetings, and stay organized across devices with seamless collaboration tools. Whether you’re handling client communications, creating content, or running daily operations, Workspace

“Although gender inequality is one of the most pressing challenges of our time, it also presents an unparalleled opportunity to transform societies.” – UN Women (2025b, p. 5) Roughly ten years after the publication of Hein et al.’s (2016) “Gender Justice and the Market: A Transformative Consumer Research Perspective” in the Journal of Public Policy

See how smarter brand insights and new AI tools can help you spot risks early and keep your company’s reputation shining. Most old-school social listening tools focus on text and can overlook up to 75% of what’s happening online: video, podcasts, images, and the corners of the internet where your brand shows up without a

Are your sales, marketing, and support teams running isolated AI experiments that do not talk to each other? What happens when a sales prospecting bot reaches out to a key account, completely unaware that the customer opened an urgent support ticket two hours ago? When AI tools operate in silos, they create fragmented customer experiences

Is your content library a bridge to the future or a weight pulling you down? For years, marketing teams meticulously built “content moats”—hundreds of blog posts designed to capture the eyes of Google’s 2020 algorithms. But as we move through the year, the landscape beneath our feet has shifted. We aren’t just writing for humans

Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. Conditional promotions—discounts that apply only when customers meet a specified requirement—are widely used in marketing. Marketers often assume that these promotions boost product sales by incentivizing customers

How do you transform a customer support team from an expensive cost center into a strategic growth engine? Many customer service leaders find themselves trapped in a reactive cycle. Teams spend hours handling identical tier-1 support tickets while high-value accounts wait for detailed help.

As enterprise marketing operations expand across global markets, a critical operational question inevitably surfaces: How do you maintain absolute control over your brand voice when your weekly publishing output scales from a few localized articles to hundreds of pieces of content?

Finding the right HubSpot implementation partner can make or break your SaaS scaleup’s growth trajectory. When you’re expanding rapidly, you need a partner who understands product-led and sales-led motions, trial-to-paid conversion tracking, and the unique demands of subscription-based revenue models.

How do your prospective buyers find your software platform today? If you assume they scroll through ten blue links on Google, your growth strategy is already operating behind the curve. B2B buyer behavior has undergone a permanent shift. Modern software buyers no longer want to click through dozens of vendor websites, fill out demo forms,

We all know that our phones have GPS. We take it for granted that our devices know exactly where we are standing at any given second. But there is a massive difference between a device knowingsomeone’slatitude and longitude and an AI agent knowing that your business is the best solution for a user in that

Are your support representatives spending more time answering the same repeated questions than resolving critical, nuanced customer issues? It is a common dilemma for growing service teams. As ticket volumes scale, human teams frequently find themselves trapped in a cycle of reactive problem-solving. They answer the same foundational questions about software settings, return windows, or

Are your highly paid engineers and product managers still spending hours hunting down outdated technical specifications across hundreds of scattered subdirectories? Why does a single engineering update require your marketing team to manually open, edit, and republish dozens of static web pages or PDF manuals?

“My recommendation is that you wait until you are too old to care before you attempt to do scholarship that has meaning for you or anyone else. Otherwise, you might never hit the mark that truly matters: publishing one or more articles in a handful of journals that the research elite believe are the center

Investing in software is rarely the hard part for a growing technology business. The real challenge starts when you try to connect that software to your daily operations. For Canadian mid-market tech and SaaS companies, implementing a powerful revenue platform like the HubSpot CRM can feel like a major turning point. You expect cleaner data,

Recruitment marketing is often measured at the top of the funnel: impressions, clicks, career-page visits, and application volume. Those numbers are useful, but they can hide the more expensive problem. Qualified people may be entering the funnel and quietly leaving before a hiring team ever has a serious conversation with them.