Marketing

Opinions expressed by Entrepreneur contributors are their own. Nearly 20% of all Twitter active accounts are likely fake, according to a recent analysis by SparkToro and Followerwonk. It brings into question the platform’s overall value as a marketing medium. Is it worth the effort to reach and grow an audience that may be largely comprised of

Opinions expressed by Entrepreneur contributors are their own. For every entertainer who’s become a business success, there are legions of others whose ideas have never left the gate or gone bust.   This is the phenomenon I discussed with professional wrestler, actor, professional podcaster, author, musician and video game protagonist, “Brimstone”, (aka “William Kucmierowski” or “Will Kaye”.) At

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple. Design encompasses more than a company logo, and branding stretches beyond design elements. However, without design, it is highly doubtful that leading brands would

Opinions expressed by Entrepreneur contributors are their own. As Asia‘s focus switches to building for a world after coronavirus — border reopening, consumption rebound, accelerating digitalization and booming startup scene, it makes the region an exciting one to watch with opportunities for business to match. In the face of global economic uncertainty fueled by the ongoing

Opinions expressed by Entrepreneur contributors are their own. When I speak to marketing leaders about brand health and how to improve a brand’s visibility, I emphasize the point that every business is a living entity. And, in order to thrive and ensure sustained growth, it is imperative to track brand health. Just like with living

Memorial Day was first widely observed on May 30, 1868 to mourn and honor the soldiers who lost their lives during the Civil War. Following United States involvement in World War I and World War II, the holiday became the generalized day of remembrance we know today, honoring those who made the ultimate sacrifice. But

Opinions expressed by Entrepreneur contributors are their own. You know content marketing drives success both online and offline. But how are you supposed to tell if it’s working so you can improve your content marketing efforts? And if you can’t tell, then how can you justify continuing to sink any part of your marketing budget

Opinions expressed by Entrepreneur contributors are their own. It happens all the time. Your favorite grocery store rearranges items so now your morning cereal is right there where you can reach. You get a promotion email. Amazon recommends three items you could potentially buy. These are all examples of companies utilizing next best actions, offers

Opinions expressed by Entrepreneur contributors are their own. The metaverse has become one of the most talked-about innovations since Mark Zuckerberg bet Facebook’s future on it. He went so far as to rename his company, Meta. The metaverse is the next iteration of the evolution of the internet. It’s a place where your brand needs

Opinions expressed by Entrepreneur contributors are their own. An aspect of UI/UX design that many developers have firmly internalized is the fluidity of design and development trends and their ability to shift and change throughout time. Always at the cusp of something new, something more innovative and something much more comprehensible, design trends change when your

Opinions expressed by Entrepreneur contributors are their own. Whether you’re a business just starting out or have been around for decades, you’ve probably used surveys to keep a pulse of your customers. It’s a tool that has been around for almost 200 years and continues to drive many insightful nuggets of wisdom to help drive

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. With the sheer prevalence of digital marketing today, it can be easy to assume the most important digital

Opinions expressed by Entrepreneur contributors are their own. “We don’t have any competitors.” It’s a line I hear often from clients, and it always gives me pause. It’s technically possible that your brand has carved out a niche so specific — say, a dating app for marine biologists — that you’re literally the only player

Opinions expressed by Entrepreneur contributors are their own. Your marketing strategies will change depending on where you are in your company’s growth cycle — startup, scaling, undergoing a transformation — and it’s only by understanding how marketing evolves with the stages of your business that you can stay ahead of the curve and thrive. When

Opinions expressed by Entrepreneur contributors are their own. Businesses can’t improve what they don’t know needs to be improved — nor can they double down on what works if they don’t know what is actually working. Data reveals both and answers the most critical questions to help a business grow. The more information companies can

Opinions expressed by Entrepreneur contributors are their own. Marketing in the metaverse is like setting up a website in the earliest days of the internet, or hanging up a dusty wooden shingle in the 19th century Old West. It can be extremely difficult to know how much time and resources to invest in a venture

Opinions expressed by Entrepreneur contributors are their own. One of the most fun things in the world is to start a business. There is nothing more rewarding than challenging yourself and bringing your idea to life. Seeing my own 7-year-old daughter start her own business selling the eggs from our backyard chickens has confirmed this

Opinions expressed by Entrepreneur contributors are their own. Given the power of social media, branding is everything today. Even before Instagram, Facebook, TikTok and any of the other digital platforms existed, branding was key to running a successful business or project. Branding is literally what gives you a name or a label, what characterizes you

Opinions expressed by Entrepreneur contributors are their own. Our PR firm has received a recent uptick in inquiries from B2B companies hungry to generate business during uncertain times. Advertising is expensive and supply chain issues, looming inflation and the ongoing global pandemic increase pressure to secure new business. Public relations is a cost-friendly, highly effective

Opinions expressed by Entrepreneur contributors are their own. Already in 2014, companies were discovering the benefits of connecting with consumers across multiple channels, including more repeat shopping and referrals. Now, with e-commerce on the rise, consumers are expecting omnichannel experiences to be even better. For small businesses in today’s competitive marketplace, meeting these expectations of