Marketing

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The publishing industry has undergone a radical transformation in recent years. Gone are the days where the traditional means of publication are the only options for aspiring writers. Self-publishing has taken the world by storm, but

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. There will always be forces that throw your plans by the wayside and recalibrate — whether they take the form of political changes, a natural disaster, a cultural shift or a once-in-a-lifetime pandemic. So for marketers,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Global email users are estimated to reach around 4.6 billion in 2025, and digital marketers are reveling in that news. Email marketing continues to be one of the highest ROI communication channels in 2021, and that

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. John Lee Dumas (JLD), founder and host of the Entrepreneur on Fire podcast and author of Common Path to Uncommon Success, has some great entrepreneurial lessons in his book that we can apply to cold calling. When John

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Podcasts can be an amazing marketing tool, giving you increased publicity and a built-in platform to advertise your products and services. Over the last decade or so, podcasts have grown from niche hobby to mainstream media

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. This article was updated on September 17, 2021 You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The butcher shops are a necessary stop when you visit Matamoros, Tamaulipas , because every good Mexican knows that in

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. These days, 91 percent of B2B marketers and 86% of B2C marketers consider content marketing essential to their business. While that’s certainly proof of the value of content marketing, it also presents a problem. If so many

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Should public relations for charities and nonprofits be implemented differently compared to for-profit businesses?  For nearly 20 years, I’ve been asked a variation of this question by nonprofit leaders. Since I launched my PR firm about

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Formulating the proper components of a marketing plan is critical to effectively help business owners set goals, turn their targeted audience into a steadfast and loyal customer base and assist with establishing a guide to organize and structure priorities. Within

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Like it or not, some products and services naturally have a lot more competition than others. Even if you have a high-quality offering, it can be surprisingly easy for it to get lost among a sea

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Globalization and the opening of the market are phenomena that allow the arrival of products and investments to different countries. Likewise, many regional brands grow to the point

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Think email marketing is all spam? Think again! In a world where marketing pitches come at us from all angles and on every device, email marketing has held steady as the favored channel for consumers. When used well, this

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. As our digital worlds have expanded, it has become increasingly popular for small businesses with an ecommerce store or online services to market themselves nationally. The problem is that many of these businesses are giving up

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The new generations of consumers are transforming various industries and each of them has positioned itself as a new segment of interest. We are talking about generations X, Y, Z and Alpha . Wesley Tingey vía Unsplash La GenZ está compuesta por las personas

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. To celebrate its 10th anniversary, the Mexican coffee chain Cielito Querido Café collaborates with the sports shoe brand Panam . “Walking on the Sky” is the name of the special edition of tennis that seeks to enamor its consumers with 100% Mexican designs. Cortesía

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Getting your first client is quite a challenging task (and, truth be told, it could turn into a real headache). These are some ideas that can help you build a portfolio of clients to start your business . Depositphotos.com Hand out flyers It may

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The Jungle Cruise has been a fan-favorite Disney ride for decades, but it wasn’t until Disneyland’s Imagineers took the plunge and introduced the comedy aspect that people really started to take notice of this ride. Of

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The simple part of selling is thinking that someone needs your product or service and is willing to buy it. Otherwise, you would not exist, because a company that does not sell, is extinguished. The tricky part is coming up with a strategy. For

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The prospecting world is upside down and backward, just like the fictional Wonderland in Alice’s Adventures in Wonderland. It’s a place where the opposite of what would make sense in reality occurs. When you start making cold calls and enter this Wonderland, you may

September 7, 2021 6 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As the world becomes more acquainted with technology, businesses are realizing the