Marketing

Opinions expressed by Entrepreneur contributors are their own. There are many ways to make money online. One popular method to is to turn your expertise and life experience into a book. This sounds easy on paper (literally), but writing a book is a marathon. If disciplined, you can quickly write a 50,000-word book in 90

Opinions expressed by Entrepreneur contributors are their own. While the COVID-19 pandemic made online presentations a lifeline for many businesses and individuals, virtual presentation design is far from a new fad. Virtual presentations have consistently gained relevance with the digital revolution due to their unique benefits. In fact, Statista projected that 40% of events happened

Opinions expressed by Entrepreneur contributors are their own. Almost every superhero has a sidekick. It’s not that Batman isn’t capable of amazing feats on his own, it’s just that he can accomplish so much more with Robin at his side. Duo do-gooders, or even partners in crime, can be unstoppable together rather than alone. Would

Opinions expressed by Entrepreneur contributors are their own. Persuasion in UI/UX design refers to the intentional use of design elements, techniques and psychological principles to influence and encourage users to take specific actions or make desired decisions. It involves crafting the user experience in a way that motivates and convinces users to engage, convert or

Opinions expressed by Entrepreneur contributors are their own. It seems like “brand voice” is the buzzword of 2023, but it’s more than just a trend. Nailing your brand voice is key so you can differentiate yourself and build your business in an authentic way. The problem is that understanding your own brand voice is arguably

Opinions expressed by Entrepreneur contributors are their own. You’ve probably been to a dozen of marketing meetings that started with someone pulling out a whiteboard and saying, “Let’s think about our competition for a minute.” I bet there were some A-type personalities (maybe you?) who’ve done their homework and unloaded a whole laundry list of

Es probable que hayas estado en una docena de reuniones de marketing que comenzaron con alguien diciendo: “Pensemos en nuestra competencia por un minuto”. Apuesto a que hubo algunas personalidades tipo A (¿tal vez tú?) que han hecho su tarea y descargado la lista completa de marcas que hacen algo similar a ti o influencers

Opinions expressed by Entrepreneur contributors are their own. As Juneteenth approaches, brands are again preparing to commemorate this day. While the holiday has been celebrated within the Black community for quite some time, it was not until 2021 that it became a federal holiday. Juneteenth has become more commercialized in recent years, and some companies

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Ask any entrepreneur for the advice they would give aspiring startup founders, and the answer is not often the obvious one. Yes, “more money” is always great, but with experience and hindsight, the one thing they’d

Opinions expressed by Entrepreneur contributors are their own. As one of my first mentors said: “In business, sales solves all.” This reigns true in the majority of cases. When you make a sale, you can re-invest that into a new employee, advertising campaign, software, marketing, etc. You get the point. The problem with lead generation

Want to learn how to harness the power of Instagram to skyrocket your business? Join us for an exclusive webinar featuring Kim Walsh Phillips, founder and CEO of Power professionals, a business coaching company and author of The Ultimate Guide to Instagram, 2nd Edition. Kim’s social media journey began with a mere 352 followers, but

Opinions expressed by Entrepreneur contributors are their own. In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such game-changer quietly revolutionizing customer interactions is conversational marketing. Despite sounding somewhat technical, the concept is simple — it aims to reintroduce the human touch into

Opinions expressed by Entrepreneur contributors are their own. One of the most popular questions from a company hiring a PR agency is what journalist contacts they have and how deep their relationships are. While it’s understandable to think this is important, it’s not the right question to ask a PR person. Regardless of who they

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, or the Ferrari horse. These three brands have one thing in common: all benefit from a strong visual identity. Anyone coming across their logo and

Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply various branding techniques to connect with the audience and build a positive image, but what do the industry giants do differently? The answer is strategic digital branding.

En un mundo digital en rápida transformación en donde el contenido atractivo es el alma de las empresas modernas, dominar el arte del marketing de contenidos es crucial para el crecimiento sostenible y el éxito. El poder del contenido persuasivo radica en su capacidad para cautivar a los clientes potenciales y amplificar la presencia de

Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting from them. 1. Affiliate marketing is dead

Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, consumers are bombarded with countless choices and endless information. The result? A growing emphasis on brand equity as the deciding factor in consumer decision-making. With 81% of consumers needing to trust a brand before purchasing, it’s clear that startups must prioritize brand equity

If you’re looking to land clients or business opportunities, client testimonials are critical to your success. They’re the key to building trust, removing doubt and increasing your chances of getting a “yes” from a prospect. Unfortunately, when you first pursue a new career direction, you won’t have any clients to provide these testimonials.

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously relied on in-person focus groups and interviews for qualitative research moved their work online, accelerating industry innovation. Areas like participant recruitment, insight communities, emotional intelligence (AI and