Marketing

Opinions expressed by Entrepreneur contributors are their own. The digital transformation of the media landscape has changed how brands connect to consumers. Where audiences were previously limited to a handful of newspapers and broadcast outlets, users can now choose between dozens of traditional and digital publications, social media channels, blogs and vlogs. At the same

Opinions expressed by Entrepreneur contributors are their own. Every business owner, entrepreneur and social influencer understands the importance of branding and marketing for profitability. If you don’t have eyeballs on your business, you aren’t getting traffic and converting consumers into clients. Still, it isn’t only about getting people to look at your ads or website;

Opinions expressed by Entrepreneur contributors are their own. For a long time, Amazon has been known as a search engine for people ready to buy. Over the last year, with new features such as Amazon Live, they seem to have gradually positioned themselves as a discovery-based platform. That’s traditionally been the realm of search engines

Opinions expressed by Entrepreneur contributors are their own. Social media’s highly coveted and symbolic blue checkmark has become increasingly important for entrepreneurs. That little blue checkmark gives you instant credibility and massive authority in your space. Becoming a verified public figure can dramatically change your business by opening doors and opportunities for you that were

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. AI-powered learning and skilling suite, Disprz, has raised an undisclosed sum in a bridge round between Series B and Series C rounds from Silverneedle Ventures and other current investors. Disprz aims to utilize the fund for the

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. La Generación Z, también conocida como iGeneration o Post-Millennials, es una generación que ha crecido muy cerca de la tecnología digital y que, cada vez más, se abstiene de usarla, comparado con las generaciones anteriores. Hans Neleman | Getty Images Esta generación ha desarrollado un

Opinions expressed by Entrepreneur contributors are their own. In 2020 Dictionary.com’s word of the year was “pandemic.” Since then, a few interesting work-related trends have enjoyed honorable mentions on the annual list — like “Zoom” in 2020, “great resignation” in 2021 and “quiet quitting” in 2022. One term that has largely failed to enter the

Opinions expressed by Entrepreneur contributors are their own. Starting an online business is great for bringing your products or services to a broader audience. However, the competition is fierce, and it can be difficult to stand out in the crowded online marketplace. That’s where marketing comes in. Implementing the right marketing strategies can boost your

Opinions expressed by Entrepreneur contributors are their own. Tesla owners can give you numerous reasons why they believe their vehicle is superior to other makes and models, many a diehard Apple user would simply never switch to an Android device… and you’ll likely never catch a Starbucks enthusiast skipping their morning Caffè Misto or Pike

Opinions expressed by Entrepreneur contributors are their own. Bringing any kind of new product to market requires a different approach for every industry, target customer and even location you need to enter. Occasionally, new products are so novel that they automatically stand out without much marketing help. But if you are launching a specialized version

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Los propietarios de Tesla pueden dar numerosas razones por las que creen que su vehículo es superior a otros, muchos usuarios clavados de Apple jamás cambiarían a un dispositivo Android … y es probable que nunca veas a un fan de Starbucks saltándose su Espresso

Opinions expressed by Entrepreneur contributors are their own. As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The most sought-after platform for video marketing is YouTube, which is known for its relatively low ad costs compared to other channels. With over 2 billion logged-in users per

Opinions expressed by Entrepreneur contributors are their own. Writing and publishing a book can be a great way to increase your influence and broaden your reach. With a book, you can establish yourself as an industry expert and even find new customers who might be searching for your products or services. But if you’re going

Opinions expressed by Entrepreneur contributors are their own. When someone mentions the term user experience (UX) design to you, do you immediately think of screens and interfaces? Well, that’s part of it, but the subject matter goes way deeper than that. Implemented in the right way, it can even be mission-critical for your business. In

Opinions expressed by Entrepreneur contributors are their own. The technology industry has been hit hard by the economic downturn in 2021-22, with over 150,000 workers losing their jobs since June 2022. This presents a formidable challenge for companies in the technology sector. With proper guidance and focus, tech companies may avoid making costly mistakes that

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. La celebración del día de San Valentín tiene sus raíces en un festival romano llamado “Lupercalia” en el mes de febrero, en donde solteros se sorteaban para formar parejas temporales. En el siglo IV, el Papa Gelasio decidió conmemorar el 14 de febrero como el

Opinions expressed by Entrepreneur contributors are their own. Did you know that 20% of a brand’s emails will never reach the customer at all? This, coupled with an email provider’s desire to provide the best user experience within the inbox, means that many more are going straight to spam or promotions. As email matures as

Opinions expressed by Entrepreneur contributors are their own. With 2023 upon us, savvy small and medium-sized businesses (SMBs) will look beyond savings and bring customers to cheer in the form of unexpected experiences and timely engagement. Despite the lifting of most social distancing guidelines, consumers continue to prefer to shop online, with a Raydiant study

Opinions expressed by Entrepreneur contributors are their own. ChatGPT, an AI-powered content creation tool, has gained widespread popularity. GPT stands for Generative Pre-training Transformer. It is a type of artificial intelligence (AI) that can generate human-like content by analyzing language patterns and a knowledge database. Marketers are using it to produce massive quantities of high-quality

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. For brands and retailers looking to capture the opportunities in our market today, while also building resilience for the future, it will be essential that they test their understanding of consumers, and reassess their strategy and