Marketing

Opinions expressed by Entrepreneur contributors are their own. People love to talk about great experiences. After all, when you really enjoy something, it’s human nature to want to tell others all about it! As a business owner, your aim should always be to give your customers such a great experience that they become walking, talking

Opinions expressed by Entrepreneur contributors are their own. It’s long been said that customers don’t make purchases for the “features and benefits” of what a product or service has to offer. Rather, they purchase when they truly feel something will solve a problem that’s causing them a real pain. If you can effectively convince a

Opinions expressed by Entrepreneur contributors are their own. You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to grow their customer leads. Newsletter sponsorships can transform your marketing strategy, allowing your business to reach millions of customers. Add newsletter sponsorships to

Opinions expressed by Entrepreneur contributors are their own. Though infinitely better than 2020, 2021 had its own unique challenges. With 2022 off to its start, it’s a chance to start fresh and do all the stuff we swore we’d get done every other year. Whether personal or professional, the new year is a time to set

Opinions expressed by Entrepreneur contributors are their own. Public relations is the most misunderstood function under the marketing-communications umbrella. Even with businesses that have a general understanding of PR, there are still some massive misconceptions. The most troubling one is the idea that it’s all just free advertising. What’s worse is that industry professionals have done little

Opinions expressed by Entrepreneur contributors are their own. Social media platforms and channels continue to evolve, challenging businesses to adjust social strategies to capture the attention of target audiences, build brand visibility and generate leads. As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will

Opinions expressed by Entrepreneur contributors are their own. As a financial advisor, the goal is to see clients’ investments grow, and their word of mouth used to serve as a principal marketing vehicle for those in the field. But what if there are days, weeks, when there are no new clients: How can you best

Opinions expressed by Entrepreneur contributors are their own. According to a survey of businesses conducted by the consulting company Invesp (which specializes in conversion rate optimization), it costs five times more to obtain new clients as it does to retain old ones, and that businesses have a 60% to 70% chance of re-selling to former

Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them

Opinions expressed by Entrepreneur contributors are their own. So you’ve heard of AI writing assistants, but how do they work? AI writing assistants are software tools that automatically generate content for a set of parameters. They are designed to automate the process of generating content for specific topics or industries. Their job is to improve

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. More than 3.8 billion people use social media every day. That’s around half of the world’s population. It’s

Opinions expressed by Entrepreneur contributors are their own. As we know all too well, change is inevitable. However, the changes the world has been going through lately make PR more challenging than ever before. In addition, digital media trends are ever-changing, so crafting a solid PR strategy is all the more daunting for those without

Opinions expressed by Entrepreneur contributors are their own. It’s been just over one year since I helped to produce a globally televised KISS concert in Dubai on New Year’s Eve 2020. We brought people from all over the world to collaborate with people from the local community to create a diverse and unforgettable experience that

Opinions expressed by Entrepreneur contributors are their own. You would think that in this age of organic, vegan, plant-based, natural, fresh, farm-to-table, healthy and nutritious foods, a product made from processed pork that comes in a can and was eaten by soldiers in World War II — not exactly the best era of food nutrition — would be

Opinions expressed by Entrepreneur contributors are their own. Do you know what every human on the planet has in common? A story. Whether it’s one of defeat or victory, we all have a narrative that’s responsible for bringing us to where we are. For many, some of these stories may feel a little broken, or

Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing, it can be difficult to know where to start. This is especially true for small businesses that are just starting out and who may not have the time or resources to invest in expensive software. Marketing Cloud is a great solution for

Opinions expressed by Entrepreneur contributors are their own. First and foremost, a definition of terms should be in order. A blockchain is a growing list of records, called blocks, that are linked together using cryptography. Each block contains a cryptographic hash of the previous block, a timestamp and transaction data. Blockchain doesn’t equal crypto, but

Search engine optimization is one of the most essential tools business owners should utilize in 2022. What is it? Simply put, search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Calendar – Calendar Search engines use bots to

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a supersaturated marketplace, every business needs to find a way to differentiate and stand out from the

Opinions expressed by Entrepreneur contributors are their own. A dazzling LinkedIn account is an invaluable asset for professionals and almost necessary for networking purposes. The website currently hosts nearly 740 million accounts, and all it takes is a few costly mistakes to make your professional peers roll their eyes and move on to other profiles.