Thousands of food content creators, from bakers and home cooks to food writers and professional chefs, are taking advantage of Food Tryb – who are building a new economy for creators – enabling them to publish unique food content online, and monetize that content in just a few simple steps.
The online community launched in 2019, just weeks before the world went into its first of a series of lockdowns. Over the next 12 months, Food Tryb saw a huge increase in the number of people wanting to share their foodie skills via videos, tutorials and cooking tips. As a result, the UK based company grew its user base faster than expected with an 800 per cent growth in creators during lockdown.
A recent national survey showed that cooking and baking were the number one activity for people in lockdown, with many discovering new skills and others honing existing culinary talents.
What is different about the Food Tryb community is the ease with which it enables users to monetise their content. This was at the forefront of why CEO Daniel Levine founded the company: “We started Food Tryb to level the playing field for all talented food and drink creators and build a supportive foodie community that would put those creators first. The most important aspect is to offer these content creators a simple and effective way to monetize their work – and we have done just that.”
North London born former talent/influencer agent Levine – who himself used to be an early YouTube content creator – says independent creators are the future of media – “our mission is to empower them.”
He notes that it is not just the creators who benefit from the Food Tryb experience.
“After just a short period in existence, the Food Tryb brand is already being viewed as a trusted location to find great content for foodies all over the world. More and more supporters are coming over to their favorite creators’ Food Tryb pages to view new and innovative content,” says 30 year old Levine – whose company is based above London’s famous Camden Market.
He believes the huge increase in Food Tryb content creators proves it is a much needed platform: “we have made it very simple for people to create and monetize in the food community. YouTube and Facebook have become increasingly difficult to monetize content, and we have come up with the ideal alternative.”
Food Tryb’s business model is also simple. The company takes a small percentage fee of all content monetization – and in return provides the technology to publish and monetize content, while offering assistance to creators within a supportive community.
“We have a complete infrastructure for content creators enabling them to run their own businesses underpinned by community. We are disrupting the media landscape by powering the creator economy.”