The award-winning actor and red carpet stunner will be releasing a beauty brand at the beginning of 2022. Step aside, KKW Beauty?
Despite the unpredictable nature of our turbulent world, one thing we can always count on are celebrity beauty brands — they just keep coming! The newest addition to the extensive list of celebs-turned-beauty-CEOs is none other than Scarlett Johansson.
As reported by WWD, the Marvel star secured funding for her brand from the Najafi Companies, a private equity firm that has also backed Tracee Ellis Ross’s hair care brand Pattern Beauty and Kendall Jenner’s dental health line Moon Oral Care. Johansson is founding the line alongside beauty executive Kate Foster, who has previously worked with brands like Victoria’s Secret and Juicy Couture. Johannson will be the founder and chairman of the brand, which is set for release in early 2022.
Specific products from the line have not yet been announced, but if you’re looking to get your celebrity beauty fix in before then, don’t fret. There’s already a long list of celebs who’ve ventured into the beauty industry with lines of their own, including JLo, Olivia Palermo, Kim Kardashian West, Kylie Jenner, Lady Gaga, Alicia Keys, Selena Gomez, and Rihanna.
As for what newness or innovation ScarJo’s products will bring to an already crowded industry, it’s too soon to tell. In a statement announcing the line, the actor said she’s been “fascinated by the transformative power of beauty” since she was little, and that her brand will be “a clean, accessible approach to beauty.” The announcement added that Johansson will be “intimately involved with every aspect of the company” to employ her creativity and steer the vision for the brand.
The award-winning Hollywood star is no stranger to beauty-related gigs. She has previously worked as an ambassador for L’Oréal Paris and Dolce & Gabbana’s fragrance line. This is the first time, however, that she’ll be in control as brand founder. Though the market doesn’t necessarily need yet another celebrity beauty line, we’re intrigued by what’s to come from this endeavour. Be sure to check back here for details as they’re released!