Laser-sharp demographic marketing and a theatrical release date over the Indigenous Peoples holiday is driving Cineverse’s unrated slasher porn Terrifier 3 to a $20M-$21M four-day take after overperforming in its opening weekend.
Today is shaping up to be between $2M-$2.5M per sources. Close to half of all K-12 schools are off today according to Comscore, in addition to 21% colleges on break for the holiday.
What was originally supposed to be an $11M opening for the Damien Leone directed/written movie has morphed into a an $18.9M three-day haul after a solid hold, -20% on Sunday, with $4.77M. Originally, it was figured that Terrifier 3 would be down -30% on Sunday. And again, all of this success is sans TV spot promotions which makes sense per sources because this is an unrated movie. Cineverse strictly targeted their streaming subs across 30 services as well as their Bloody Disgusting fanbase; all in an 80M reach.
What’s weekend 2 look like? The typical horror hold of -65%? Perhaps even better — and there’s more horror movies on the way this Friday in Paramount’s Parker Finn’s directed and written part two, Smile 2, which looks to make between $23M-$29M per one tracking service. The first 2022 movie was originally set to go out on Paramount+ until the Brian Robbins administration at the Melrose Lot pivoted the Temple Hill feature for a theatrical release; the result being a huge $22.6M opening stateside, $105.9M domestic, and $217.4M global box office result.
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Rival studio executives are happy for Cineverse’s success here as they breakthrough with what’s been a fickle moviegoing audience post Covid and strikes.
Exclaims one major studio head, “This picture continues to confound.”