Paramount’s Smile 2 made $2.5M from previews last night at 3,000 locations, which is half million higher than the 2022 movie’s $2M preview figure. Smile went on to make a $22.6M opening and leg out to $105.9M. Presales indicated high teens for Smile 2, however, perhaps Paramount execs will have something to grin about over the weekend and the sequel goes higher.
The film is certified fresh with an 85% critics score on Rotten Tomatoes and PostTrak exits from fans last night are at 3 1/2 stars and 71% positive. Latino and Hispanic moviegoers were strong last night at 36% with Caucasians showing up at 40%, Black moviegoers at 11% and Asian American at 7%.
Today, the sequel opens on 3,619 screens. Smile architect Parker Finn is back for the sequel here which cost $28M. The movie stars Aladdin‘s Naomi Scott as a popstar who freakishly sees grinning people while on tour.
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Cineverse’s surprise Terrifier 3 per industry estimates racked up $1.5M yesterday, -16%, for a first week’s take of $26.9M.