Marketing

Exactamente un mes antes de mi cumpleaños, me desafié a mí mismo a lanzar un boletín informativo en un plazo de 30 días. Sin dedicar un tiempo y esfuerzo excesivos, lancé Discovery Dose, un newsletter que te ayuda a ampliar tus conocimientos generales sobre varios temas. Esto comenzó como un experimento para confirmar mi análisis

Opinions expressed by Entrepreneur contributors are their own. Product launches are exhilarating and challenging endeavors that can define the trajectory of a brand. As a co-founder of an intimate apparel brand, I have had the privilege of navigating this intricate landscape. Through countless product releases, I have learned that launching a new offering is not

Opinions expressed by Entrepreneur contributors are their own. Brace yourselves, dear navigators of the e-commerce maze, as we embark on an exploration of the monumental spectacle of retail that is Amazon Prime Day. Much like the gladiatorial combats of ancient Rome, it’s a thrilling spectacle fraught with both promise and peril. And it’s your cognitive

Si eres uno de los más de 100 millones de usuarios que han probado Threads durante su primer semana, habrás notado que la funcionalidad que ofrece la plataforma todavía es bastante limitada. Además de seguir a millones de usuarios (muchos de ellos todavía sin actividad), puedes postear, repostear, dar like y enviar mensajes a otras

Opinions expressed by Entrepreneur contributors are their own. The term “thought leadership” has become the latest buzzword on the lips of industry experts and C-level executives alike. But what exactly is thought leadership, and why has it gained such popularity recently? Customers are looking to founders, CEOs and other brand representatives to communicate expertise and

Opinions expressed by Entrepreneur contributors are their own. Social media, content marketing and paid media are powerful tools that can drive the success of public relations (PR) efforts. With a plethora of creative options available, such as compelling content on social channels and targeted advertising campaigns, small businesses can now reach more people than ever

Lo siguiente es un extracto de ‘The Ultimate Guide to Instagram for Business’, 2da edición, de Kim Walsh Phillips, a la venta en inglés. Tengo un secreto que me gustaría compartir contigo: tú y yo fuimos creados con un propósito. El miedo a lo que los demás pensarán es solo un obstáculo en nuestro destino

Durante años, la palomita azul fue un símbolo de status en redes sociales y eso está cambiando ahora que se puede pagar por ella. Como estuve mucho tiempo en marketing político, te voy a contar un secreto: la verificación siempre ha tenido precio. Lo puedo decir ahora que ha desaparecido Twitter México. La diferencia es

Opinions expressed by Entrepreneur contributors are their own. The legal space can be ultra-competitive. It would help if you had an innovative and unified marketing effort to build organic, consistent traffic that can convert to quality leads. One of the most tried and true ways to find those quality leads that every firm needs is

Opinions expressed by Entrepreneur contributors are their own. I recently sat in a presentation where the speaker said, “AI is coming for marketing agencies.” I replied, “AI is coming TO marketing agencies, and it has already arrived at ours.” We have been embracing, testing and analyzing AI tools in every department of the agency —

Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, national media exposure can catapult your consumer brand into the spotlight overnight. For many of my clients, preparing for such exposure is a regular part of their marketing strategy. But is your online presence ready to handle this sudden influx of interest? Let’s

Opinions expressed by Entrepreneur contributors are their own. In 2023, the SEO landscape is only becoming more competitive — especially given the prevalence of AI technologies and non-human-created content. To get a leg up on your AI-powered competition, I recommend doing everything you can to leverage SEO performance boosts. One of the least-appreciated, in my

Opinions expressed by Entrepreneur contributors are their own. When I walk around shopping in Salt Lake City, Utah, I see a few interesting sights — Cotopaxi, Thread Wallets and Kizik. Physical, brick-and-mortar retail locations for what started as local, direct-to-consumer (DTC) online retailers. When the “retail apocalypse” was on the tip of everyone’s tongue, especially

Opinions expressed by Entrepreneur contributors are their own. While Prime Day has become a staple for bringing masses of customers to Amazon for fantastic deals, Amazon sellers know that translates to more competition for them to get their deals found. That means, having your Prime Day deals featured on Amazon’s crowded Prime Day landing pages

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. One of the most effective methods of persuasion and convincing people is storytelling. Rather than reciting hard facts and statistics, a story that resonates with us humans is the strongest tool one can use to play with

Opinions expressed by Entrepreneur contributors are their own. We’ve come a long way from the negative and misleading image of rewards programs only being for low-income consumers. I know millionaire investors who make sure they use their air miles and take advantage of the punch cards and point systems at local mom-and-pop cafes. The traditional

Opinions expressed by Entrepreneur contributors are their own. Unlocking the power of YouTube marketing can be a game-changer for small businesses looking to maximize their return on investment (ROI). This article explores the strategies and tactics that can help small businesses transition from mere views to valuable conversions on YouTube. Discover how to leverage this

Opinions expressed by Entrepreneur contributors are their own. At first glance, the idea of advertising as a living thing can seem strange or even nonsensical. But the history of advertising shows us that it is indeed a living, evolving entity. Advertisements in the 1800s were primarily published in newspapers, city directories and other print publications.

The new McDonald’s Grimace shake may look sweet and unsuspecting, but according to TikTok, it bites back. McDonald’s revived its 52-year-old character Grimace in honor of his birthday on June 12 with a limited-time shake and signature meals. Although McDonaldland characters such as Grimace and the Hamburglar haven’t been marketed since the 2000s, Grimace has

Opinions expressed by Entrepreneur contributors are their own. Boosting recognition in your local community is crucial for businesses, regardless of their size — after all, 46% of all searches on Google include local intent, according to one report. It not only helps build a loyal customer base but also presents an opportunity to tap into