Marketing

Opinions expressed by Entrepreneur contributors are their own. This story was originally published on Under30CEO.com Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable,

Opinions expressed by Entrepreneur contributors are their own. OpenAI’s ChatGPT has taken the digital world by storm. With so many use cases and capabilities, it has — in a matter of months — become a go-to for business owners and digital marketers around the world. From content creation to streamlining SEO practices to creating training

Sixty-two percent of Americans drink coffee every day, according to the National Coffee Association — but that doesn’t mean any old cup of joe will suffice. Kraft Heinz, which owns the 131-year-old coffee brand Maxwell House, knows that all too well. And it hopes to recapture consumers’ attention with Maxwell’s first product launch in nearly

Opinions expressed by Entrepreneur contributors are their own. Many business owners have heard of brand storytelling, but they don’t know the importance of it or how to do it effectively. According to research by Headstream, 55% of consumers are more willing to buy from a brand if they connect with their story — and that’s

Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll that has captured the hearts of millions worldwide for over six decades, was created by businesswoman Ruth Handler, the co-founder of Mattel. Barbie was inspired by Ruth’s observation that her daughter enjoyed playing with paper dolls representing adult women. Ruth envisioned a three-dimensional

Opinions expressed by Entrepreneur contributors are their own. These days, when prospective homebuyers or sellers need the expertise of a realtor or agent, they often head straight to Google. And if your agency isn’t popping up in those first-page results, you might find it challenging to earn new clients and stay competitive in your area.

Como emprendedor con varias décadas de experiencia en diversos sectores, incluyendo marketing, finanzas y tecnología, he pasado la mayor parte de mi carrera creando empresas sin la ayuda de tecnologías de inteligencia artificial (IA). Aunque ciertamente conté con la valiosa ayuda de amigos, redes de networking y mentores, no puedo decir que haya tenido a

Opinions expressed by Entrepreneur contributors are their own. For more than a decade, July has served as Independent Retailer Month, a time to celebrate the strides independent retailers make in their local communities. This year, there is much to celebrate. For every $100 spent at an independent retailer, at least $68 of that stays in

Opinions expressed by Entrepreneur contributors are their own. This story was originally published on Under30CEO.com In the ever-evolving world of digital marketing, explainer videos have become a valuable tool for simplifying complex ideas. Compelling narratives are at the core of successful explainer videos. Storyboarding can help marketers create videos faster and communicate with the audience

Opinions expressed by Entrepreneur contributors are their own. As a multi-decade entrepreneur across various sectors — including marketing, finance and technology — I’ve spent most of my career bootstrapping companies without the assistance of artificial intelligence technologies. While I certainly leaned on my invaluable friends, professional network and mentors, I can’t say I ever had

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel emotionally connected to. Appealing to your customer’s emotions with your marketing messages leaves a lasting impression, as long as you do it effectively and

Auto Trader reports that they’ve seen a 120% spike in searches for people interested in buying a “Chevy convertible Corvette” since the May release of the Barbie trailer. This isn’t super surprising. If you thought you had zero interest in seeing the Barbie movie when it was first announced, by this point in time, the

Opinions expressed by Entrepreneur contributors are their own. Tech is powering business, but it isn’t enough on its own to generate success. Creating a personal touch still remains one of the most potent and effective ways for a brand to stand out from the crowd. The problem is that companies have a tendency to drift

Opinions expressed by Entrepreneur contributors are their own. Trouble is brewing for Anheuser-Busch (ABI). Following the company’s controversial Instagram collaboration with transgender actress/influencer Dylan Mulvaney, Bud Light sales plummeted 26% (compared to 2022), two marketing executives were placed on leave, and distributor sales dropped nearly 30%. In a “complete lack of oversight,” Bud Light’s national,

Opinions expressed by Entrepreneur contributors are their own. Public messaging strategy for any startup or business must include a broad, audience-capturing strategy designed to build and keep a solid customer base. As entrepreneurs and startups, hours are spent planning strategies for public messaging and brand awareness. While time and money are well spent, in many

Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll brand, will debut its highly anticipated movie on July 21. This groundbreaking movie not only promises much-needed nostalgia but will also serve as a catalyst for Barbie to further acquire the multicultural consumer. Over the years, Barbie has recognized the importance of embracing

Opinions expressed by Entrepreneur contributors are their own. In June, I reached a milestone with my business, PostcardMania: 25 years in business. It got me thinking about all the lessons I’ve learned as a business owner and entrepreneur. Starting out, I was greener than green. There have been hard times when I didn’t know what

Opinions expressed by Entrepreneur contributors are their own. Publishing thought leadership content on LinkedIn is a game-changing strategy. The platform is the beacon of expertise in the ever-evolving realm of professional networking and personal branding, and the influential power of its extensive network rewards thought leaders with organic growth and lead generation. Whether you’re a

Opinions expressed by Entrepreneur contributors are their own. You’re here because your marketing strategy is not working. Every company depends on marketing to support growth. An effective marketing strategy can turn prospective leads into paying customers. Your business can be in tough shape if you don’t have a predictive marketing sales model. If you find

It seems the backlash against Anheuser-Busch-owned Bud Light for its partnership with transgender influencer Dylan Mulvaney isn’t as detrimental to the company’s sales as some might believe. Anheuser-Busch InBev CEO Michel Doukeris addressed the controversy’s impact on an earnings call, saying that although he didn’t want to “minimize” it, the dip in Bud Light‘s U.S.