Marketing

Opinions expressed by Entrepreneur contributors are their own. We’re all looking for ways to become better marketers, in one way or another. Sometimes, we take new classes or attend seminars that allow us to acquire new skills. Other times, we do online research and talk to peers in groups to learn more about a subject

Opinions expressed by Entrepreneur contributors are their own. Growing up, Holly Thaggard always wanted to be a teacher, but what she didn’t realize after just one year in the classroom was that it could take on a very different, nontraditional meaning for herself and her career when she created Supergoop. Holly Thaggard Related: How Success Happened

Opinions expressed by Entrepreneur contributors are their own. The affiliate industry today is growing rapidly, but it’s not simply from the overall increase in consumers shifting their buying habits to ecommerce. Affiliate marketing has long been a staple in most online retailers’ marketing mix, and it’s estimated that affiliate marketing currently accounts for 16% of

Opinions expressed by Entrepreneur contributors are their own. Many companies are not necessarily founded with greater social, cultural or environmental purposes in mind, but that doesn’t mean they can’t incorporate them. But first, it’s helpful to define what we’re dealing with: What is “purpose” and why is everyone talking about it? I’ve found that the

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, knowledge, and vision. These factors can create the business’s most promising consumer base and make a positive brand persona when aligned correctly. Customer referral marketing, one of the most potent tools

Opinions expressed by Entrepreneur contributors are their own. As a business owner, you already have so much on your plate, and the prospect of adding a whole new level of marketing might feel like just too much work. Where to even begin? Luckily, in this world of booming digital content and with so many platforms

Opinions expressed by Entrepreneur contributors are their own. Despite the long history of the strategy and the ample availability of tutorials and guides on the subject, there’s still a lot of confusion and a lot of irrational fear around search engine optimization (SEO). It’s true that your site can be penalized if you practice SEO

Opinions expressed by Entrepreneur contributors are their own. Exhibitions are the perfect platform for showcasing and strengthening a business. The trouble is that many people miss out on their benefits because they don’t understand how to appropriately plan time and resources. Here time-tested ways of ensuring that you get the most from these valuable opportunities.

Opinions expressed by Entrepreneur contributors are their own. From clothing to big-ticket technology items to vehicles, more than 87% of buyer journeys now start online, according to Salesforce. Still, so many legacy brands continue to underinvest in their online presence, even as they spend tremendous amounts on above-the-line (ATL) advertising (think TV ads, magazine ads and

Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization (SEO). To see a true return on that investment, you need to track results, but doing so can be tricky, especially if

Opinions expressed by Entrepreneur contributors are their own. Do you feel left behind? Inflation is soaring, and pushing the prices of your grocery bill higher and higher? Would you benefit from another income stream? Developing what’s often referred to as a “side hustle” is all the rage these days. You see them all over, especially

Opinions expressed by Entrepreneur contributors are their own. If you are a fan of the movie Office Space, then as soon as you read the word “printer”, I know it will conjure up the vision of the motley crew at Initech ritualized destruction of the infamous printer.  Twentieth Century Fox One question that has perplexed me for years since I saw this film is: Why didn’t the brilliant management

Opinions expressed by Entrepreneur contributors are their own. The success rates for startup businesses are dismal. According to Forbes, a renowned media outlet, up to 90% fail. And this is for both B2C and B2B brands. Now, if you are a founder, this should worry you. But do not worry. In this post, I am

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Marketing can get expensive fast for a small business. Between paying for an email marketing client, paid ads,

Opinions expressed by Entrepreneur contributors are their own. Link building is an indispensable part of search engine optimization (SEO) in the modern era. In case you aren’t familiar, link building is the practice of establishing links pointing to your domain on external websites, usually publishers. Each link you build to your domain is going to

Opinions expressed by Entrepreneur contributors are their own. The marketing industry is on fire. With 50 percent of the top 10 marketing jobs being in the explosive digital/media space, it’s no wonder this generally recession-proof industry sparks so much interest among potential college students. But since the cost of college has skyrocketed 25 percent, more parents and

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Every company needs positive public relations. Whether you’re a giant like Airbnb with a new service to promote, or

Opinions expressed by Entrepreneur contributors are their own. Like many of you, I had a job in retail at the start of my working life. Retail positions were easy to get as a young, single person, and the discounts on merchandise or food were a fantastic perk. But I never really thought about where the

Opinions expressed by Entrepreneur contributors are their own. If you aspire to be a coach, consultant, creator or online entrepreneur, you have to write. A lot. From email newsletters to blog posts to snappy captions on social media and more, written content communicates who you are and what you do in a way that appeals to

Opinions expressed by Entrepreneur contributors are their own. Social media is constantly evolving, and keeping up with the trends is difficult. People who deliberately made marketing plans for 2021 had to accommodate many shifts to make through. As an industry expert, I helped many influencers and businesses to formulate strategies to enhance engagement and growth.