‘Creed III’ Punches $5.45M In Previews – Box Office


FRIDAY AM: The Michael B. Jordan-directed Creed III drew $5.45M from Wednesday and Thursday night previews. The threequel is expected to do $38M-$40M at 4,007 theaters, which would rep a 3-day opening record for the Rocky spinoff franchise.

I’m hearing that 74% of that preview number for Creed III came from Thursday showtimes that began 7 p.m. Wednesday previews were from Imax and PLF showtimes only.

This easily beats the $3.6M previews for Creed II and the $1.4M from Creed, both of which were Tuesday previews before those pics’ Thanksgiving run. Other comps being used for Creed III are last year’s Nope ($6.4M in previews, $44.3M opening) and Uncharted ($3.7M previews, $44M opening).

RELATED: ‘Creed III’ Review: Highly Predictable Film Still Entertaining Thanks To Jonathan Majors’ Acting & Michael B. Jordan’s Directing

The movie is hot with audiences out of the gate at 96% on Rotten Tomatoes. Reviews have settled to 87% certified fresh, higher than Creed II‘s 83% but lower than the first installment’s 95% certified fresh.

The MGM title reps a big returnto the big screen for streamer Amazon, with wide releases after a largely theatrical day-and-date business strategy with its Prime Video service.

Also opening this weekend is Lionsgate/Miramax’s Guy Ritchie action film Operation Fortune: Ruse de Guerre in 2,168 theaters, expected to do in the single digits (read the review). Thursday made $220K. Previous Ritchie previews for his action pics were Wrath of Man ($500K, $8.3M opening in 2021) and pre-pandemic 2020’s The Gentlemen ($725K, $10.6M opening). There’s also Crunchyroll’s cinema experience Demon Slayer Into the Swordsmith Village at 1,722 theaters, which has no Imax and PLFs because they belong to Creed III this weekend.  

Universal’s Cocaine Bear won Thursday with an estimated $1.48M (-5% from Wednesday) at 3,534 theaters and a $30.2M first week (read the review). Disney/Marvel Studio’s Ant-Man and the Wasp: Quantumania at 4,345 theaters saw $1.4M (-8%) yesterday, a second week of $39.1M and running total of $174.2M (read the review). Lionsgate’s Jesus Revolution at 2,475 theaters made an estimated $1.3M (+2%) and $21.8M first week (read the review). 20th/Disney/Lightstorm’s Avatar: The Way of Water at 2,495 made $361K yesterday, +2%, an 11th week of $6.3M and running total of $667M (read the review). Universal/DreamWorks Animation’s Oscar nominated Puss in Boots: The Last Wish booked at 2,840 locations saw an estimated $235K Thursday, +2%, and 10th week of $5.1M and running total of $174.4M. As we already told you, that domestic total is higher than Illumination/Universal’s Sing 2 last holiday season ($162.7M) and original Puss in Boots ($149.2M in 2011).

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