The WAVE Coaching Model


A Coaching Model By Tammy Cheung, Life Transitions Coach, UNITED KINGDOM

Navigating Transitions with the WAVE Coaching Model

If you are at an in-between period of your life, whether with your career, relationship or adjusting to a new lifestyle, the WAVE Coaching Model is designed to guide you through the transition by tapping into your inner potential.

William Bridges defines transition as the inner psychological process that people go through as they internalize and come to terms with changes in their environment.

The WAVE model will take you through four phases – Wonder, Aware, Vulnerability, and Embrace. The process will address the psychological and practical aspects of transitions. You will be able to navigate the sea of changes and uncertainties with more curiosity, awareness, and courage, and come through with more clarity and resilience to embrace all that life has to offer.

WAVE Coaching Model By Tammy Cheung

The WAVE Coaching Model

W – Wonder – Start getting curious

Transition periods are opportunities for growth and self-discovery. Partnering with your coach, you will approach your current reality with an attitude of curiosity. You will be invited to complete introspective exercises to help you clarify your values, priorities, and aspirations. You will also start identifying your intrinsic motivation and possibilities in the new environment.

A – Aware – Recognise mindsets, emotions and patterns

Psychologist Carl Jung said, “Who looks outside, dreams; who looks inside, awakes.” Upon approaching the current situation with curiosity, further coaching conversations may uncover mindsets, emotions, or behavioral patterns that will contribute to or hinder your progress. Being aware of these inner narratives is the first step to moving toward your desired state.

V – Vulnerability – Courage to start shifting

Start taking steps to move towards your ideal new beginning. This includes seeking and leveraging on support or accountability, addressing behaviors and patterns that may be holding you back, and focusing on areas you have control over in your current reality. This phase often requires a willingness to be vulnerable and to embrace the discomfort that comes with change. Keep in mind that vulnerability is not a weakness, it is a sign of courage and strength.

E – Embrace – Own your new self

As you shape your new beginning, take ownership of your new self. Embrace the changes you have made and recognize the strength in your journey. Celebrate your achievements with your coach, no matter how small. In this phase, you will cultivate greater self-love.

The WAVE Model: Clarify Your Priorities

While transitions may be stressful, they can be a time of great learning and growth. The WAVE model can help you clarify your priorities, explore what may propel or limit your progress, and craft your transition journey toward your desired new beginning.

Learn How to Create Your Own Coaching Model

Your Coaching Model reflects your values,
philosophies, and beliefs and must communicate who you will coach
and the problems you will solve.
Read more about creating your coaching model


William Bridges Associates. (n.d.). Bridges Transition Model. Retrieved 17 December 2023, from 
The Power of Vulnerability by Dr. Brene Brown (2013)

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