‘Demon Slayer’ Reaps $1.8M In Thursday Night Previews – Box Office


Sony/Crunchyroll’s Demon Slayer Kimetsu no Yaiba -To the Hashira Training had the most action among three wide entries last night in previews with $1.8M from 1,870 locations that started showtimes at 4PM. That was boosted, in standard Sony/Crunchyroll fashion, by PLFs and Imax. The movie is only suppose to do in the high single digits this weekend, much lower than other Demon Slayer movies as it’s a TV episode that’s been streamed on Crunchyroll, just shown on the big screen for the first time. In sum, it’s not a movie. 2021’s Demon Slayer movie posted $3.8M in previews.

Hilary Swank in Ordinary Angels movie

Lionsgate/Kingdom Story’s faith-based Hilary Swank drama Ordinary Angels saw $285K off previews that began at 6PM. While that’s low, there’s hope that this movie could over exceed its $5M-$7M projection given its pretty good reviews of 78% fresh on Rotten Tomatoes. We’ll see.

Margaret Qualley and Geraldine Viswanathan in 'Drive-Away Dolls'

Focus Features has the Ethan Coen directed comedy caper Drive-Away Dolls. They moved the movie out of the fall due to the actors strike so that it has a shot at some livelihood. Despite a NYC premiere and reviews at 68% fresh on Rotten Tomatoes — it has none. So much, that the distributor isn’t reporting preview grosses today. That means the movie made less than the $700K they did report for Lisa Frankenstein on its previews, however that included previews outside Thursday. Oy. Industry estimates are figuring around $450K. Lisa Frankenstein with its fresh face cast opened to $3.6M; and Drive-Away Dolls could be lower or about the same. How is that possible? Coen Brother=hip. Margaret Qualley, Beanie Feldstein, Geraldine Viswanathan and Matt Damon=hip. Tracker Quorum reports, “Sadly, Focus struggled to build awareness for the film. Dolls arrives in theaters with only 20% awareness. Of the 17 films over the past two years with awareness of 20% or lower, none opened above $4M. That’s a challenging trend to buck.” 

As we told you, it’s Paramount’s Bob Marley: One Love which will keep everyone together at cinemas this weekend with around $15M, -45%. The pic had a great Thursday hold, -4% from Wednesday with $1.6M ending its running total through nine days at $57.6M at 3,539 theaters. That’s 25% ahead of Rocketman through nine days, and that movie ended its domestic run at $96.3M.

Sony/Marvel’s Madame Web eased 9% on Thursday with $786K at 4,013 ending its nine-day run with $29.4M. If the panned femme superhero movie is lucky, it will only ease -55% this weekend for a $6.8M. That would be mindboggling.

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