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When you start an SEO program, the ideal thing is to set goals that outline what you want to achieve. That may include revenue, but it also encompasses other things, such as organic traffic. These things can serve as a metric for gauging whether your SEO venture is successful and how successful.
Thus, when we talk about “results,” we are not merely talking about how much profit you are raking in. More importantly, that revenue must be driven by organic traffic, one of the biggest revenue drivers for a website. However, several factors can impact how long it takes to see the results of your SEO program, including the three below:
1. You
Your actions can determine the level of SEO results you see and how soon you see them. The clock starts ticking the moment you implement the SEO program rather than when you hire someone. Also, contrary to popular belief, the SEO results clock does not start ticking when you formulate strategies.
A significant reason why businesses have failed at SEO despite hiring SEO experts is because they failed to implement the recommendations. This can happen because IT needs to make a technical change to the website, among other reasons.
Therefore, you want to start implementing SEO strategies when you start the program. The longer you wait to implement those strategies, the longer you will see results.
2. Your Website
How soon you see SEO results will also depend on the issues you have with your website. For example, if you have any technical issues that need resolution or a Google core update negatively impacts you, you may spend a significant amount of time digging yourself out of that hole before you can start competing in search results.
Also, if you have a new domain, you must be very patient with the process. Generally, it takes new domains longer to see results than a more established site.
However, there are quick fixes, such as when robotx.txt files accidentally block search engines from accessing the site. Resolving these issues is usually easier, meaning you can expect SEO results faster.
3. Your Competition
“The goal of any SEO program should be to beat the competition rather than the algorithm,” says Bill Fukui of MedShark Digital. However, competition can be tough, depending on your niche, because sometimes, your competitor has more resources than you. Nevertheless, even though they can work faster with their resources, you can beat them if you can be elegant and creative.
Alternatively, competition is tougher if you are in an industry where Google will hold you to a higher standard. Another area where it can take more effort to compete is if you are after top rankings for million-dollar keywords. Nevertheless, if you can toughen up and fight, you will see it is worth the time and effort.
Conclusion: Faster Ways to Get Better SEO Results
Note that you aim for not just initial SEO results but ongoing results. Therefore, you can expect better results as you build better and more solid SEO strategies. Meanwhile, you cannot know for sure when you will see your desired SEO results, but you can speed up the process by
- Engaging an expert SEO agency to help with the program implementation; having such wealth of knowledge on your side is gold, and
- Pinpointing how to fix your site by getting an in-depth technical SEO audit.