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Long before you open your physical or digital doors, a potential audience needs to understand what your start-up offers and what sets you apart. Achieving this goal comes from marketing and applying the best of the myriad methods and approaches available. This is always a complicated task, however, especially if you’re new to the start-up game.
Finding your way to the best marketing strategy possible means keeping an eye on a couple of key routes. These are the simple systems that every new business needs to explore and the more broadly featured modern platforms that can keep you on the cutting edge. Both are important, and both need to be clearly understood to best affect your odds of long-term marketing success.
Covering the Simple Bases
The first steps that every start-up needs to consider in marketing tools are found in the most commonly used platforms. Social media is the most important here, with social media’s combined user base reaching over 5.5 billion. The unavoidable options include Facebook, with over 3 billion monthly active users, and Instagram, sitting at around 2 billion.
Making use of these platforms starts with making an account and accurately listing what you offer, where you’re located, and when you’re available. After this point, marketing can be somewhat automated by improving visibility via each platform’s discovery algorithm. To become more visible, a business needs to regularly post and interact with users.
Visibility might come from informational posts, breakdowns on what your start-up is doing, or videos of you interacting with clients or your industry. It’s important to experiment, to see which approach gains the most traction. While you don’t want to be captured by the algorithm, learning how it can be used to serve you is key.
Leveraging Newer Tools
For more advanced marketing strategies, newer software-based solutions have opened up important doors in personalisation and customisation. Specifically, AI-driven marketing automation tools provide many of the opportunities to SME owners that were formerly only possible for larger companies with dedicated teams. Segmentation is a standout here, adapting to individual users and providing personalised journeys catering to the key interests of each customer. Backed by automated and customised gamification platforms, these methods cut out much of the busy work, while still allowing businesses fine control.
It might also be useful to explore newer tools which let you synchronise social posts across different platforms. This saves you from having to post each one individually, which can be an issue if you’re trying to cast a wide net. Just be aware that not every algorithm operates the same and that some content will perform much better on some platforms than others.
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The combination of tools that are best for each start-up is highly varied, and no one approach fits all sectors and industries. Each of the examples in this article has proven track records, however, and should be considered carefully as potential systems going forward. Remember, you can always look at what others in your industry are implementing first, and while you don’t want to wholesale copy their approaches, a savvy start-up can always learn from the mistakes of others.
Main Image Source: Pixabay