Marketing

Opinions expressed by Entrepreneur contributors are their own. Savvy business owners are always looking for new routes of monetization and new ways to make their customers happy. Premium content, designed to be a quality tier above typical online content, could be one of your best strategic assets. But what exactly is premium content and how

Opinions expressed by Entrepreneur contributors are their own. There may still be a prolonged supply chain shortage, but there are plenty of holiday tips and tricks for ecommerce brands to win this time of year. More often than not, most tips floating around tend to focus on different types of acquisition strategies to get consumers

Opinions expressed by Entrepreneur contributors are their own. The holiday season is here, and shopping is in full swing. Despite the current state of the economy, shoppers are finding ways to keep the holiday spirit alive by bargain hunting and shifting expenses to allocate more for gifts. According to a study done by Deloitte, “Household

Opinions expressed by Entrepreneur contributors are their own. If you’ve been on social media at all in the past three years, you’d undoubtedly have realized that more and more entrepreneurs, influencers and business owners are creating and leveraging short-form video content as a part of their marketing. That being said, 14% of businesses are still

Aquellos que se dedican al manejo de redes sociales lo saben: a veces no es fácil saber si alguna de nuestras publicaciones ha molestado a los sistemas automatizados que revisan el contenido. SOPA Images | Getty Images Uno termina enterándose de alguna infracción a destiempo, muchas veces al querer invertirle dinero a algún post para

Opinions expressed by Entrepreneur contributors are their own. Content pillars are a great search engine optimization (SEO) content writing strategy. Between the high volume of keywords and organic traffic, you can boost your Search Engine Results Page (SERP) rankings using content pillars. However, you need to understand how content pillars work and strategies that make

Opinions expressed by Entrepreneur contributors are their own. I’ve been in the digital marketing game since the AOL days — before even Google and certainly long before Snapchat and TikTok were ever a thing. As I’ve seen the landscape change over the years, I’ve developed some pretty good foresight into where the industry is headed

Opinions expressed by Entrepreneur contributors are their own. A recessionary environment can be a make-or-break time for businesses. Some of today’s most successful companies were founded during recessions, such as Google during the dot-com bust of the early 2000s or Uber during the Great Recession of 2008. But for every company that thrives during a

Opinions expressed by Entrepreneur contributors are their own. Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good content marketing strategy can make all the

Opinions expressed by Entrepreneur contributors are their own. As you know, marketing in our currently powerful digitally-driven world offers a lot of opportunity and frustration. From a performance standpoint, marketers are expected to live up to KPIs more than ever before. To power the brands that employ us, we must be more strategic and adaptable

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Elegir lanzar tu marca te dará notoriedad; pero crear una marca sólida resulta esencial. Se requiere de autenticidad, consistencia, iniciativa, confianza, coraje y tiempo para completar todo el proceso. Shutterstock Desarrollar tu marca personal no es algo que debas de hacer porque las redes sociales

Opinions expressed by Entrepreneur contributors are their own. In this day and age of shrinking VC funding for startups, you might think your business is the exception. You might think your business model is so ripe for growth with a little cash infusion that VCs should compete to see who can be your primary investor.

Opinions expressed by Entrepreneur contributors are their own. We hear it all the time: Businesses are more digital than ever before, and this continues to affect almost every aspect of how things are run within a company. But even in a “post”-Covid-19 world, what is something we will (hopefully) never replace with digital? Human interaction.

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. El content marketing se puede dividir en dos actividades distintas: la creación del contenido y la promoción del contenido. La creación es necesaria porque el contenido no se crea a sí mismo. Pero muchos creadores de contenido novatos escatiman en su promoción, la cual es

Opinions expressed by Entrepreneur contributors are their own. The choice to launch your brand is noticeable. But creating a solid brand is essential. Authenticity, consistency, initiative, confidence, courage, and time are required to complete everything. Personal branding is not a thing to do because social media says so. Today it’s an essential element in your

Opinions expressed by Entrepreneur contributors are their own. One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the metaverse is and how it will impact the way brands promote their products and services. Related: Oculus Founder Slams Mark Zuckerberg’s ‘Terrible’ Metaverse What

Opinions expressed by Entrepreneur contributors are their own. As 2022 is wrapping up, businesses are beginning to craft their communications strategies for the year to come. Anticipating trends in the market is the key to appealing to the most audiences possible and positioning your brand as a leader in your space. Here are some trends

Opinions expressed by Entrepreneur contributors are their own. Content marketing can be arguably divided into two distinct categories of practice: content creation and content promotion. Creation is necessary because the content doesn’t create itself. But many novice content marketers skimp out on promotion, which is practically necessary to make sure your work is discoverable. Which

Opinions expressed by Entrepreneur contributors are their own. In a recent Entrepreneur article, I discussed how brands need to be influencers to intersect the customer journey with a brand storytelling approach through the three Rs — relevance, reach and resonance. Telling brand stories relevant to your market in the right medium reaches the right consumers

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. A brand, in essence, is a type of product or individual that operates under a particular name or identification. A brand is also a way to identify to whom a product may belong to, or where