Marketing

Opinions expressed by Entrepreneur contributors are their own. Customer experience has become one of the top priorities for organizations, especially as an increasing amount of business moves online. The consumers of today shop with one foot in-store and one foot online, but they expect the same experience across both. It’s a tall order but not

Opinions expressed by Entrepreneur contributors are their own. When you’re trying to make the sale, your hard work doesn’t end once you leave the meeting with your potential customer. You must remain in contact until they’ve decided to take the plunge and buy your product or service. I’ve noticed entrepreneurs often struggle with follow-ups to

Opinions expressed by Entrepreneur contributors are their own. Time is the catalyst to change. Whether it is a push for new standards, a sudden switch in trends or new ideas that pertain to established rhetoric, time is never static. In the UI/UX digital design world, innovation and industry standards are ever-changing, and designers and developers

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The year 2022 has been monumental for iCubesWire, an integrated marketing agency founded in 2010. The Gurgaon-based company has been investing heavily in influencer marketing in recent times, leading to bagging accounts across different segments. To encapsulate

Opinions expressed by Entrepreneur contributors are their own. This year, 24% of marketers considered TikTok effective for reaching their business goals. One year ago, only 3% of marketers believed that. The number of marketers who have faith in TikTok’s business potential shot up by 700% in just one year. Young TikTok’s quick rise to fame

Opinions expressed by Entrepreneur contributors are their own. In the age of thought leadership, you don’t have a complete personal brand without a book. The most notable entrepreneurs of our time published books that redefined business operations on a global scale and accelerated their rise to fame: Jim Collins, Eric Ries, and Robert Kiyosaki, to

Opinions expressed by Entrepreneur contributors are their own. By 2023, it is predicted that there will be 465 million active podcast listeners across the globe. That is a lot of attention for business owners of all shapes and entrepreneurs to tap into. With more and more people busy and on the go, it’s no surprise

Opinions expressed by Entrepreneur contributors are their own. Savvy business owners are always looking for new routes of monetization and new ways to make their customers happy. Premium content, designed to be a quality tier above typical online content, could be one of your best strategic assets. But what exactly is premium content and how

Opinions expressed by Entrepreneur contributors are their own. There may still be a prolonged supply chain shortage, but there are plenty of holiday tips and tricks for ecommerce brands to win this time of year. More often than not, most tips floating around tend to focus on different types of acquisition strategies to get consumers

Opinions expressed by Entrepreneur contributors are their own. The holiday season is here, and shopping is in full swing. Despite the current state of the economy, shoppers are finding ways to keep the holiday spirit alive by bargain hunting and shifting expenses to allocate more for gifts. According to a study done by Deloitte, “Household

Opinions expressed by Entrepreneur contributors are their own. If you’ve been on social media at all in the past three years, you’d undoubtedly have realized that more and more entrepreneurs, influencers and business owners are creating and leveraging short-form video content as a part of their marketing. That being said, 14% of businesses are still

Aquellos que se dedican al manejo de redes sociales lo saben: a veces no es fácil saber si alguna de nuestras publicaciones ha molestado a los sistemas automatizados que revisan el contenido. SOPA Images | Getty Images Uno termina enterándose de alguna infracción a destiempo, muchas veces al querer invertirle dinero a algún post para

Opinions expressed by Entrepreneur contributors are their own. Content pillars are a great search engine optimization (SEO) content writing strategy. Between the high volume of keywords and organic traffic, you can boost your Search Engine Results Page (SERP) rankings using content pillars. However, you need to understand how content pillars work and strategies that make

Opinions expressed by Entrepreneur contributors are their own. I’ve been in the digital marketing game since the AOL days — before even Google and certainly long before Snapchat and TikTok were ever a thing. As I’ve seen the landscape change over the years, I’ve developed some pretty good foresight into where the industry is headed

Opinions expressed by Entrepreneur contributors are their own. A recessionary environment can be a make-or-break time for businesses. Some of today’s most successful companies were founded during recessions, such as Google during the dot-com bust of the early 2000s or Uber during the Great Recession of 2008. But for every company that thrives during a

Opinions expressed by Entrepreneur contributors are their own. Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good content marketing strategy can make all the

Opinions expressed by Entrepreneur contributors are their own. As you know, marketing in our currently powerful digitally-driven world offers a lot of opportunity and frustration. From a performance standpoint, marketers are expected to live up to KPIs more than ever before. To power the brands that employ us, we must be more strategic and adaptable

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Elegir lanzar tu marca te dará notoriedad; pero crear una marca sólida resulta esencial. Se requiere de autenticidad, consistencia, iniciativa, confianza, coraje y tiempo para completar todo el proceso. Shutterstock Desarrollar tu marca personal no es algo que debas de hacer porque las redes sociales

Opinions expressed by Entrepreneur contributors are their own. In this day and age of shrinking VC funding for startups, you might think your business is the exception. You might think your business model is so ripe for growth with a little cash infusion that VCs should compete to see who can be your primary investor.

Opinions expressed by Entrepreneur contributors are their own. We hear it all the time: Businesses are more digital than ever before, and this continues to affect almost every aspect of how things are run within a company. But even in a “post”-Covid-19 world, what is something we will (hopefully) never replace with digital? Human interaction.