Marketing

Opinions expressed by Entrepreneur contributors are their own. Facebook is in trouble. Social media platforms need constant growth to survive, but Facebook is no longer growing. In fact, it’s losing users. As Facebook’s core platform slowed down, Mark Zuckerberg made the fateful decision to shift focus to the metaverse, going so far as to change

Opinions expressed by Entrepreneur contributors are their own. The pet care industry is on a tremendous upward growth curve. More frequently than ever, human beings are bringing furry friends into their lives and discovering how quickly they become family. The business of pet care doesn’t end once someone stops by the shelter or pet store

Opinions expressed by Entrepreneur contributors are their own. LinkedIn is an untapped opportunity for entrepreneurs that are looking to stand out in a cluttered marketplace. For over 20 years, the platform has grown into a thriving social media ecosystem for business leaders to connect with customers in their networks. Today, it’s one of the best

Opinions expressed by Entrepreneur contributors are their own. Going from unknown to must-have in your client acquisition process can be a challenging task. But it is not impossible. By following a few simple steps, you can increase your sales and become an authority in your industry. Below are three easy steps that anyone can follow

Opinions expressed by Entrepreneur contributors are their own. It seems that as your business grows, so does your website. Of course, this growth is generally a good sign for your company and bottom line. But as your site admins do their best to keep pace, and those blogs, contact forms and product landing pages start

Opinions expressed by Entrepreneur contributors are their own. Marketers are experimenters. We have to be. Some marketing strategies simply don’t work because of bad audience targeting, excessive competition, cost/reward imbalances or other issues. It’s our job to figure out what works and what doesn’t. When we figure out that a strategy simply isn’t working, our

Opinions expressed by Entrepreneur contributors are their own. Keyword research is pivotal to the success of any search engine optimization (SEO) campaign. A danger foreseen is half avoided, so it is helpful for website owners to know how to research keywords correctly. I want to share a few lessons learned and show how proper keyword

Opinions expressed by Entrepreneur contributors are their own. You may have seen the ads at the top of every Google search, but 94% of users ignore them in favor of organic results. If you want to increase your business or side hustle’s organic traffic online, then you may need to start creating SEO optimized content.

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer acquisition and marketing than they do in cultivating loyalty. The evidence is clear; customer loyalty translates to steady revenue, lower marketing costs and

Opinions expressed by Entrepreneur contributors are their own. Any entrepreneur knows that a critical aspect of growing one’s business and elevating your brand is to step up as a thought leader in your field. For instance, we’ve all marveled at the CEO who shares words of wisdom on LinkedIn or the icon names behind our

Opinions expressed by Entrepreneur contributors are their own. As the shift to digital continues, traditional marketing is increasingly being disrupted by digital marketing. Digital marketing teams are under enormous pressure to manage this transition, seize the opportunities offered by digital marketing and deliver outsized gains. Here are seven tactics for doing that. courtneyk | Getty

Opinions expressed by Entrepreneur contributors are their own. When it comes to effective marketing, most entrepreneurs are familiar with the value of social proof. It’s why companies clamor to send celebrities and influencers their products with the hopes that they’ll be seen carrying a specific luxury handbag — or post about their latest product on

Opinions expressed by Entrepreneur contributors are their own. Make noise on social media this holiday season. Many entrepreneurs see the holiday season as an opportunity to run a promotional campaign — and meet their final sales targets for the year. This is true, but promotions aren’t the only objective to run after this season. The

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Haz ruido en las redes sociales esta temporada navideña. DragonImages | Getty Images Muchos emprendedores ven a la temporada navideña como una oportunidad para lanzar una campaña promocional que les ayude a llegar a la meta de ventas del año. Esto es cierto, pero las

Opinions expressed by Entrepreneur contributors are their own. It’s been a record-high holiday buying season so far, with almost 197 million Americans shopping in stores and online between Thanksgiving and Cyber Monday. Over the five-day period, people spent $35.4 billion online, according to Adobe Analytics. Cyber Monday exceeded expert predictions, racking up more than $11

Opinions expressed by Entrepreneur contributors are their own. The internet has changed business almost beyond recognition. Gone are the days when business cards, a listing in the yellow pages and well-considered display advertising were needed to establish a presence with potential customers. In the 21st century, digital marketing has replaced many traditional marketing activities. Social

Opinions expressed by Entrepreneur contributors are their own. As we close out 2022, sales and marketing teams everywhere are evaluating the year’s performance. They’re looking at what lies ahead and crafting new strategies to appeal to buyers and boost revenue. In a time where customer behaviors and expectations evolve faster than ever, these strategies often

Opinions expressed by Entrepreneur contributors are their own. It’s probably not difficult to grasp that our customers’ purchase behaviors are deeply entangled with moods. There’s a reason that we call shopping therapeutic. Purchasing things we want sends a serotonin surge to the brain that can temporarily make us feel better if we’re stressed, depressed or

Opinions expressed by Entrepreneur contributors are their own. With the emerging economic globalization, we see a rising trend of online shopping and ecommerce. Global ecommerce sales amounted to around $5.2 trillion worldwide in 2021 and are expected to grow by 56% over the following years, reaching about $8.1 trillion by 2026. The holiday season is

Opinions expressed by Entrepreneur contributors are their own. Funding round stories are imperative for a startup’s success, especially during an economic downturn. They show the world that there is trust in the business’s longevity as investors believe the company is likely to succeed and provide returns. These announcements also inspire excitement and further emotional investment