Marketing

Opinions expressed by Entrepreneur contributors are their own. In this day and age of shrinking VC funding for startups, you might think your business is the exception. You might think your business model is so ripe for growth with a little cash infusion that VCs should compete to see who can be your primary investor.

Opinions expressed by Entrepreneur contributors are their own. We hear it all the time: Businesses are more digital than ever before, and this continues to affect almost every aspect of how things are run within a company. But even in a “post”-Covid-19 world, what is something we will (hopefully) never replace with digital? Human interaction.

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. El content marketing se puede dividir en dos actividades distintas: la creación del contenido y la promoción del contenido. La creación es necesaria porque el contenido no se crea a sí mismo. Pero muchos creadores de contenido novatos escatiman en su promoción, la cual es

Opinions expressed by Entrepreneur contributors are their own. The choice to launch your brand is noticeable. But creating a solid brand is essential. Authenticity, consistency, initiative, confidence, courage, and time are required to complete everything. Personal branding is not a thing to do because social media says so. Today it’s an essential element in your

Opinions expressed by Entrepreneur contributors are their own. One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the metaverse is and how it will impact the way brands promote their products and services. Related: Oculus Founder Slams Mark Zuckerberg’s ‘Terrible’ Metaverse What

Opinions expressed by Entrepreneur contributors are their own. As 2022 is wrapping up, businesses are beginning to craft their communications strategies for the year to come. Anticipating trends in the market is the key to appealing to the most audiences possible and positioning your brand as a leader in your space. Here are some trends

Opinions expressed by Entrepreneur contributors are their own. Content marketing can be arguably divided into two distinct categories of practice: content creation and content promotion. Creation is necessary because the content doesn’t create itself. But many novice content marketers skimp out on promotion, which is practically necessary to make sure your work is discoverable. Which

Opinions expressed by Entrepreneur contributors are their own. In a recent Entrepreneur article, I discussed how brands need to be influencers to intersect the customer journey with a brand storytelling approach through the three Rs — relevance, reach and resonance. Telling brand stories relevant to your market in the right medium reaches the right consumers

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. A brand, in essence, is a type of product or individual that operates under a particular name or identification. A brand is also a way to identify to whom a product may belong to, or where

Opinions expressed by Entrepreneur contributors are their own. Cryptocurrency today is a trillion-dollar industry. According to The Motley Fool, over 12,000 cryptocurrencies existed in the digital space in mid-2022. With $107 billion trading every 24 hours, the crypto industry is equally high-stakes and fast-moving. Effective marketing is crucial to ensure your crypto project is a

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Content is king, and at the core of what drives effective content is data on what moves people,

Opinions expressed by Entrepreneur contributors are their own. Without customers, there’s no business. And how do you drive new customers or keep existing ones engaged? Simple. Growth marketing. It’s no secret that growth marketing is a valuable skill set to possess, from new startups to 30,000-employee behemoths like Uber alike. Take a look at available

Opinions expressed by Entrepreneur contributors are their own. The key to presenting a consistent, compelling brand narrative is implementing an online marketing strategy that has high-quality content produced at scale at its core. Scaled content can be created by businesses of any size, regardless of the volume, and you can choose whether to outsource or

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. As a restaurant owner, it is crucial that you understand how smart restaurant accounting can bring you closer to profitability and sustainability. Because of the huge impact of cost of goods (COGs) on the bottom line

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Hoy más que nunca, los consumidores se dejan influir por sus iguales a través del contenido generado por el usuario (CGU), las reseñas y los nanoinfluenciadores. Un estudio reciente señala que el 70% tiene en cuenta las reseñas o valoraciones del CGU antes de realizar

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. No hay duda de que TikTok ha evolucionado más allá de la aplicación que las marcas descartaron inicialmente. TikTok ha recorrido un largo camino desde los días del 2020 en los que vivíamos en el encierro a causa de la pandemia. De hecho, la plataforma

Opinions expressed by Entrepreneur contributors are their own. I run a digital marketing agency. If we are able to track a client’s revenue and connect it to the ads we run (an ecommerce client, for example), we can tell them — to the cent — how much they make in revenue for each dollar they

Opinions expressed by Entrepreneur contributors are their own. Competitive intelligence, or CI, is a crucial component of business strategy. It helps you understand your competitors, identify new opportunities and better predict market trends. Competitive intelligence is a continuous process, not a one-off briefing document. It is also not just about the competition. It also includes

Opinions expressed by Entrepreneur contributors are their own. As the product-led growth (PLG) motion becomes increasingly more popular, the process will mature as will the strategic process of acquiring customers. The stages of customer acquisition are becoming ever more apparent in line with the flywheels of both the PLG process and the inbound marketing strategy.

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its potential customers aren’t converting into actual paying customers. But what many business owners don’t realize is just how big of an impact hitting your