Marketing

Opinions expressed by Entrepreneur contributors are their own. Cryptocurrency today is a trillion-dollar industry. According to The Motley Fool, over 12,000 cryptocurrencies existed in the digital space in mid-2022. With $107 billion trading every 24 hours, the crypto industry is equally high-stakes and fast-moving. Effective marketing is crucial to ensure your crypto project is a

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Content is king, and at the core of what drives effective content is data on what moves people,

Opinions expressed by Entrepreneur contributors are their own. Without customers, there’s no business. And how do you drive new customers or keep existing ones engaged? Simple. Growth marketing. It’s no secret that growth marketing is a valuable skill set to possess, from new startups to 30,000-employee behemoths like Uber alike. Take a look at available

Opinions expressed by Entrepreneur contributors are their own. The key to presenting a consistent, compelling brand narrative is implementing an online marketing strategy that has high-quality content produced at scale at its core. Scaled content can be created by businesses of any size, regardless of the volume, and you can choose whether to outsource or

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. As a restaurant owner, it is crucial that you understand how smart restaurant accounting can bring you closer to profitability and sustainability. Because of the huge impact of cost of goods (COGs) on the bottom line

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Hoy más que nunca, los consumidores se dejan influir por sus iguales a través del contenido generado por el usuario (CGU), las reseñas y los nanoinfluenciadores. Un estudio reciente señala que el 70% tiene en cuenta las reseñas o valoraciones del CGU antes de realizar

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. No hay duda de que TikTok ha evolucionado más allá de la aplicación que las marcas descartaron inicialmente. TikTok ha recorrido un largo camino desde los días del 2020 en los que vivíamos en el encierro a causa de la pandemia. De hecho, la plataforma

Opinions expressed by Entrepreneur contributors are their own. I run a digital marketing agency. If we are able to track a client’s revenue and connect it to the ads we run (an ecommerce client, for example), we can tell them — to the cent — how much they make in revenue for each dollar they

Opinions expressed by Entrepreneur contributors are their own. Competitive intelligence, or CI, is a crucial component of business strategy. It helps you understand your competitors, identify new opportunities and better predict market trends. Competitive intelligence is a continuous process, not a one-off briefing document. It is also not just about the competition. It also includes

Opinions expressed by Entrepreneur contributors are their own. As the product-led growth (PLG) motion becomes increasingly more popular, the process will mature as will the strategic process of acquiring customers. The stages of customer acquisition are becoming ever more apparent in line with the flywheels of both the PLG process and the inbound marketing strategy.

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its potential customers aren’t converting into actual paying customers. But what many business owners don’t realize is just how big of an impact hitting your

Opinions expressed by Entrepreneur contributors are their own. Economic headwinds and changing customer expectations after the pandemic have caused many CEOs to scratch their heads about how to get maximum value from their customer experience programs. Teams are held accountable for net promotor scores and desperately try to retain customers and improve the interactions, but

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to purchase. The funnel narrows at each stage, from the many people who are aware of your brand to the few who actually buy from

Opinions expressed by Entrepreneur contributors are their own. Can you make it as a business in today’s world without tons of reviews? The answer is yes, but it takes time and targeted efforts. First, let’s talk about why reviews matter. Seeing high ratings from other consumers provides reassurance to buyers in moments of indecision. This

Opinions expressed by Entrepreneur contributors are their own. Personalization is no longer an optional business strategy: 71% of consumers expect personalized experiences with brands, and even more express frustration with businesses that miss the mark. But it’s not enough to just personalize the message — you must also tailor the delivery to the consumer’s channel

Opinions expressed by Entrepreneur contributors are their own. There is no doubt that TikTok has evolved beyond the newcomer application that brands initially dismissed. TikTok has come a long way since its early 2020, deep-in-a-pandemic-lockdown days. Indeed, the platform started as an app for dancing teenagers, lipsyncs and pure entertainment — and this is the

Opinions expressed by Entrepreneur contributors are their own. Inbound marketing is one of the most common practices for generating awareness and new business. It is the methodology that suggests you should be attracting customers through valuable content and experiences instead of disrupting them with advertising, sales and the like. According to Hubspot, 56% of marketers

Opinions expressed by Entrepreneur contributors are their own. Promoting a website can take a lot of time and effort. Results are rarely immediate, and the process requires patience and consistency. To help spread the word, website owners usually turn to paid promotion via social media or search engines. But in the late ’90s and early

Opinions expressed by Entrepreneur contributors are their own. Keeping your audience entertained in the golden age of multi-platform media has become critical to online success. To accomplish this, you must learn to switch up your branded content and experiment on new and different platforms. Why should you change up your branded content? Having a diverse

Opinions expressed by Entrepreneur contributors are their own. Too many business owners and entrepreneurs make the mistake of neglecting their personal brand. The two excuses I’ve heard the most? “I don’t need one” and “I can’t have one.” Nowadays, however, you most definitely do need a strong and memorable personal brand if you want to