Marketing

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Se ha dicho que tres cuartas partes de nuestro conocimiento nos llega a través de la mirada. Esto hace que resulte mucho más confuso el que las marcas de franquicia todavía no utilicen las opciones del video marketing a su disposición como parte de su

Opinions expressed by Entrepreneur contributors are their own. In today’s world of digital publications, online shopping and influencer recommendations, more media outlets are turning to affiliate marketing programs to make easy money. Essentially, these programs partner with editors and media outlets to promote your products in exchange for a percentage of commission. The affiliate program,

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. No es ningún secreto que TikTok se ha convertido rápidamente en una de las plataformas favoritas para las marcas que buscan crear presencia. Vista alguna vez como una aplicación de entretenimiento para adolescentes bailarines y videos con lip sync, TikTok se ha convertido en una

Ann Mukherjee is a born change agent. As the first industry outsider and woman of color to assume the position of Chairman & CEO for the North American arm of Pernod Ricard – the second largest global wine and spirits distiller and maker of Absolut Vodka, Chivas Regal scotch, Jameson, Malibu Rum, Kahlua, and other

Opinions expressed by Entrepreneur contributors are their own. As we head into the home stretch of the 2022 fiscal year, sales teams everywhere are looking to close as many deals as possible. Deloitte expects 2022 holiday retail sales to increase by 4% to 6% from the previous year. Given inflation, the firm also expects consumers

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Somebody somewhere once said, “If you’re not growing, you’re dying.” And while that may not be literally true,

Opinions expressed by Entrepreneur contributors are their own. Ye, also known as Kanye West, has been a problematic public figure for years. From the time he wore a White Lives Matter shirt to the time he said slavery was a “choice” in a TMZ newsroom, Ye has always hidden behind the guise of “free thinking”

Opinions expressed by Entrepreneur contributors are their own. Brands are projected to spend a whopping $15 billion on influencer marketing in 2022. Influencer marketing is one of the most effective digital marketing techniques to help brands connect with their audience. Why? Because people tend to trust influencers and their content about the product more than

Opinions expressed by Entrepreneur contributors are their own. Anyone can start a business and boost sales with traditional marketing methods, but to build a brand, you need more than products or services — you need a voice. Hundreds of brands have used powerful branding to attract attention and entice people to learn more about their

Opinions expressed by Entrepreneur contributors are their own. If you’re anything like most internet users, your email inbox is crammed full of messages from brands you love, brands you’re interested in and brands you’ve never heard of. There’s no way you can read (or even keep up with) all of them. So, how do you

Opinions expressed by Entrepreneur contributors are their own. As marketers, we are always trying to stand out from the crowd. Enter: disruptive marketing. Think back to 20 years ago when Steve Jobs said that iPhones would replace computers. People didn’t believe him at the time, but I bet you are either reading this article on

Opinions expressed by Entrepreneur contributors are their own. Despite being a disruptor to the old order of web apps in principle, Web3 success still relies a lot on traditional marketing. The word about these products needs to get out somehow, and the only way they can get out is through marketing. To an extent, this

Opinions expressed by Entrepreneur contributors are their own. Imagine that you have worked hard to create a new product that can solve your customers’ problems. Now it’s time to do some pre-launch work to spread the word about this product, get it in front of an audience and highlight its main benefits. You need content

Opinions expressed by Entrepreneur contributors are their own. Nearly every advertising report ever produced includes a line for return on ad spend (ROAS). Often, it’s used as the top-line indicator of ad effectiveness. The unfortunate truth is that ROAS is a commonly misused or incomplete metric. It’s my sense that many advertisers already understand these

Opinions expressed by Entrepreneur contributors are their own. Successful entrepreneurs know that consumer trust in a brand is critical to standing out from the competition. Trust is what keeps customers returning to your business time and again. It is also instrumental in generating new and repeated sales. But “trust” can seem hard to quantify. What

Opinions expressed by Entrepreneur contributors are their own. Most people running a business are well aware that customer communication is critical to success, but that’s only partially correct: It’s only successful when executed in a way that not only engages customers but builds meaningful relationships. In fact, 54% of customers think companies need to do

Opinions expressed by Entrepreneur contributors are their own. With the rise in energy prices, interest rates, rents and utility bills, consumers don’t necessarily have the same purchasing power as they used to, leading to a shift in their behavior. Consumers now have a new scale of preferences, with luxury almost out of reach for most

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Entrepreneurs should know the value of learning new skills. In a constantly innovating world, you have to be

Opinions expressed by Entrepreneur contributors are their own. Let us be honest, every business owner tries to keep up with the ever-changing Google algorithm. Why? Because nobody wants to be on the second page of Google. In SEO, quick victories with little effort are uncommon. There are SEO myths out there that will harm rather

Opinions expressed by Entrepreneur contributors are their own. Return on Investment (ROI). It’s what every brand wants from its franchise digital marketing dollar — money that’s often begrudgingly spent even though most brand leaders know they need to budget for it. Still, doing so isn’t like allocating money for research and development or human resources,