Users of social networks criticized the brand because in their opinion, the ad would be normalizing the mistreatment of mothers. May 11, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. May 10 is one of the most important marketing dates in
Marketing
It is crucial to build your business in tandem with a proactive promotional plan. May 11, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Building a business without a marketing plan is like going to the grocery without a list. You’ll end up throwing money away on things that aren’t good
May 10, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Do your prospects see the value of your product or service? Have you done everything possible to increase your product or service’s perceived value? When you make providing benefits to your customers your driving force, you create a great experience for them and
As a brand, you’re only as good as your last customer interaction. May 6, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Before Covid, a lot could be intuited about future consumer behavior by analyzing the past. If you gave me someone’s credit card statement, I could, with some confidence, layout
Why not give him a different gift and at the same time support Mexican entrepreneurs who make local products? May 7, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This Monday, May 10, we celebrate Mother’s Day in various Latin American
May 7, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Storytelling is my superpower as a business owner. It can be yours too — you just need the right set of tools. I truly love storytelling and the role that it plays in building a successful business. So much of making the
You may be surprised how easy it can be. May 7, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The modern-day consumer differs a lot from those of even 20 years ago. We’re used to online marketing now, and we consider the internet a part of everyday life. However, we are
May 7, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Writing a book is a lot of work — after all, you’re not only drawing on your own knowledge and experiences, you’re also working in case studies, statistics and more to prove your point. While finishing that book is a big
May 7, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. You’ve probably heard the saying: ‘We buy on emotions and justify with logic.’ Harvard Business School professor Gerald Zaltman discussed this notion in detail, stating that 95% of all cognition happens in the subconscious mind. But although neuroscientists have long agreed
May 9, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Most companies aren’t likely to be acquired in an eyebrow-raising $39 billion deal, such as AstraZeneca’s purchase of Alexion. Nonetheless, news of companies getting acquired or going public encourages entrepreneurs to consider how to prepare their firms for such a transaction. The decision
Underestimating costs is just one of the ways you create risk for your franchise. May 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Becoming a franchisee has immediate advantages that make it an attractive business opportunity for entrepreneurs — established brand/reputation, tried tested and true templates to follow, franchise support services
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. A jingle is a song or melody of short duration (5 to 60 seconds) and easy to remember, which seeks to promote a product or service, usually by alluding to its attributes or some emotional link with
May 10, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Every entrepreneur knows you need to invest in digital marketing these days