Marketing

Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target audience. But simply putting content out there is not enough — you

Opinions expressed by Entrepreneur contributors are their own. If you’re a small business owner, then you know that marketing can be tough. It seems like everyone is competing for attention, and it’s hard to stand out from the crowd. But don’t worry: Here are 10 small business marketing strategies that work. 1. Know how to

Opinions expressed by Entrepreneur contributors are their own. Keeping up with ever-changing digital marketing trends may seem challenging, but it’s crucial for business owners to do. As more of us are working from home, there has been a huge spike in social media usage. While digital marketers are hopping on to this opportunity, other small

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is everywhere. If you have been following influencer marketing since its inception about 15 years ago (yes, before Instagram even existed), which started with paid blog posts and sponsored tweets, one word has been at the center of the industry: authenticity.  The success of an

Opinions expressed by Entrepreneur contributors are their own. Smartphone and tablet applications are so integrated into our daily existence that you probably begin and end your day with one. Daily planner, guided meditation, workout, food delivery, wallet and finance, recipes, to-do lists and sleep tracker… seemingly everything’s now available in app form.  Businesses used to

Opinions expressed by Entrepreneur contributors are their own. One thing’s for sure: Sex definitely still sells, and there’s no better proof of that then the “vulva-nut” doughnut. Shaped like a… well, you’ve guessed it by now, the doughnut was introduced recently by Doe Bakehouse in England as a complement to its popular penis-shaped doughnut line.

Opinions expressed by Entrepreneur contributors are their own. Pairing your team with a public relations agency is about relationship building and the relationship—the one between client and agency—speaks volumes about how your business is seen in the media.  Despite the current landscape of quick, in-cloud collaboration and one-off gig marketing, PR should be held to a

Opinions expressed by Entrepreneur contributors are their own. Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget intact. There are tips for law firm testimonials that can boost these brief nuggets of content from ordinary to outstanding. Rather than having hum-drum, predictable comments from

Opinions expressed by Entrepreneur contributors are their own. It’s not your imagination: People are quitting their jobs in droves. Nearly 4 million people left their current positions in July alone, and the exodus is just getting started. Economists have dubbed it the Great Resignation of 2021, with up to 40% of workers thinking about leaving their jobs this

Opinions expressed by Entrepreneur contributors are their own. A cursory Google search for “2022 Franchising Trade Shows” reveals dozens of different expos and conventions and exhibits happening over the next few months. For franchise brands, trade shows should be viewed as “target-rich” environments, as the majority of attendees – sometimes more than 10,000 of them

Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, we rely on the “Internet of everything” for nearly every aspect of our lives, from checking the local weather to buying real estate property, a dynamic additionally boosted by distancing and health guidelines as a result of the pandemic. According to a report

Opinions expressed by Entrepreneur contributors are their own. If you want to start an email list but feel overwhelmed by all the technical mumbo-jumbo, there’s good news: You can ignore most of the fancy bells and whistles for at least your first 1,000 subscribers. I recently shared with my email list some compelling statistics about email

Opinions expressed by Entrepreneur contributors are their own. Many startup leaders think that the more money they feed into their marketing budgets, the faster they’ll gain traction. For B2B companies, however, nothing could be further from the truth. A 2021 CB Insights study found that nearly 4 in 10 organizations hit rock bottom because they either outran their

Opinions expressed by Entrepreneur contributors are their own. A company’s website is one of the top marketing channels, second only to social media, according to a 2021 HubSpot report. But your website isn’t just a place to humble-brag about your company’s origin story or showcase your unique offerings: It’s also a prime driver for sales conversions.

Opinions expressed by Entrepreneur contributors are their own. Have you ever been strung along by an SEO company that promises better performance on the horizon but doesn’t seem to deliver? SEO is not necessarily a zero-sum game, but agencies should base performance on objective metrics that increase your ROI. On the other hand, some SEO

Opinions expressed by Entrepreneur contributors are their own. The past two years have shown a major increase in the amount of money allocated to digital marketing and communications, which has created challenges for senior-level marketers who have not been able to keep up with the changing times. The speed at which new techniques in digital

Opinions expressed by Entrepreneur contributors are their own. For businesses to have any hope of surviving this digital-dominated climate, having a robust inbound marketing strategy is essential. Where traditional outbound marketing and PR were once the go-tos for reaching customers and increasing brand awareness, inbound marketing has taken over, becoming the preferred and most effective way

Opinions expressed by Entrepreneur contributors are their own. Earlier this year, Lindsay McCormick had the kind of problem that most entrepreneurs would love to have, but it was a challenge just the same. She’d built a multimillion-dollar company, Bite, with products that disrupted the sleepy tooth care industry and a great brand story. Bite was

Opinions expressed by Entrepreneur contributors are their own. If you associate the sound of a ringing phone solely with Baby Boomer complaints or the occasional after-sales inquiry, you are misvaluing phone calls. This will result in your business, more likely than not, missing out on revenue and new customers. Take a look at these statistics: 60%

Opinions expressed by Entrepreneur contributors are their own. When it comes to Super Bowl festivities, no one does it better than experiential sports marketing guru, David Spencer. The Talent Resources Sports co-founder has been throwing legendary celebrations centered around the biggest sporting events for more than a decade. His parties — which can take up