Marketing

Opinions expressed by Entrepreneur contributors are their own. How you market your company is the key to making it memorable and successful, but it’s vital to keep in mind that marketing is not “one size fits all”; what might be successful for one business will not necessarily work for yours. What sets an enterprise apart

Opinions expressed by Entrepreneur contributors are their own. Voice-enabled devices have become all the rage today. According to one study, almost 40% of internet users in the US operate a voice assistant at least one time a month, and that number increases to 55% when it comes to people who use voice search to ask

Opinions expressed by Entrepreneur contributors are their own. Online branding is simply leveraging all of the opportunities that are available in the digital world to position, package and promote your brand. Having a strong online brand or online presence helps you to build credibility, trust with your audience and will help to position you as a

Opinions expressed by Entrepreneur contributors are their own. In the digital age of abundance and inclusivity, luxury brands must design an email strategy valuable for their clients by selecting appropriate channels and mediums. Organic list-building, bespoke aesthetic, alignment with the brand and email frequency are essential components to retain exclusivity when executing your email strategy.

Opinions expressed by Entrepreneur contributors are their own. There’s a lie going around, which is that you can’t get media attention for your book unless you publish it traditionally. Here’s how I know it’s a lie: I tried to get featured on Good Morning America for all six of my traditionally published books. No go.

Opinions expressed by Entrepreneur contributors are their own. Before marketplaces like StockX and GOAT made it possible to find coveted kicks at a click, there were chat groups, in-store lineups and in-person meetups — where sneakerheads would get together to pick up a pair of the latest Jordans while bonding over their shared passion.   Dan

Opinions expressed by Entrepreneur contributors are their own. I’m not going to scold you. Well, not much. If I’m being honest, I have no high horse to climb on. How do you think I discovered these five business-killing mistakes? By making them. My career as an entrepreneur started with a little moxie and a lot

Opinions expressed by Entrepreneur contributors are their own. According to Statista, the global online trading market will increase to an estimated $12.16 billion in 2028. This is from a base of around $8.3 billion in 2020. Yet, reaping its benefits is challenging, especially for small- and medium-sized businesses (SMBs) that compete with behemoth-like market players. Let’s go through the

Opinions expressed by Entrepreneur contributors are their own. When it comes to web browsing, five seconds can seem like an eternity, especially when users are waiting for a slow website to download. This lag can have major consequences, as Google considers a site’s speed when determining your search presence. According to Google, the likelihood of users abandoning

Opinions expressed by Entrepreneur contributors are their own. As lens-tech solutions, cloud computing and mobile connectivity infrastructure gradually evolve, the accessibility of VR and AR experiences to digital consumers is increasing. However, in spite of the global hype around metaverse and the relevant advertising capabilities it can unlock, businesses’ willingness to test out immersive ad campaigns has,

Opinions expressed by Entrepreneur contributors are their own. The length of time users spend navigating your website can reveal whether they’re enjoying their stay there or not. A shorter session often indicates that something is forcing them to leave: that could be slow site speed, poor-quality content, unappealing design, technical errors, a mismatch in expectations

Opinions expressed by Entrepreneur contributors are their own. This headline might sound like a commercial from the ’90s, but it’s not. I actually made that amount in a handful of hours, using a list of just 5,530 people. First, some background: I own (or part own) seven companies, one of which is a dating coaching company

You’ve worked hard at prospecting strong potential customers. You have created touch-points through email marketing and targeted calls, and now you have successfully set up a presentation with an important client. You feel confident that your product quality and personal sales techniques will shine. But closing a deal requires more than a good product and

Opinions expressed by Entrepreneur contributors are their own. According to a study by Stackla, 90% of customers place a premium on authenticity when selecting which companies they like and support. But what exactly is authenticity? How can we show our customers that we’re human and relatable and not just a brand with an agenda? Here are

Opinions expressed by Entrepreneur contributors are their own. A referral program is one of the best ways to get new customers for your business. By sharing information with your customers and giving them incentives in the form of discounts, you’ll be able to establish a trustworthy bond with them ⁠— which can lead to future sales. There

Opinions expressed by Entrepreneur contributors are their own. In his memoir, Will Smith writes about how hard he promotes his movies. Claiming that while many actors hate traveling globally for film premiers and handling press and promotions, he utilizes this as an opportunity to amplify his brand and become the biggest movie star. In the

Opinions expressed by Entrepreneur contributors are their own. Nowadays, the dichotomy of commerce and ecommerce has become quite opaque regarding the level of human connection between company and consumer. You can argue that commerce leverages the advantage of in-person communication and connection over the ecommerce experience. However, in our modern-day reality with the overwhelming tilt toward

Opinions expressed by Entrepreneur contributors are their own. Like the three-word phrase “I love you” or the smell of fresh-baked apple pie, some things are comfortingly familiar and simply don’t change. This holds true when it comes to marketing too; success relies on sweet fundamentals that should remain the same. Once set in place, all additional marketing efforts spring forth naturally. It’s

Opinions expressed by Entrepreneur contributors are their own. Big businesses have long employed out-of-home (OOH) and digital out-of-home (DOOH) marketing to promote their brands, expand into new markets and grow market share. Over the last decade, however, techniques for assessing ROI for OOH and DOOH campaigns, analyzing message customization, reach, market composition and targeted buying behaviors

Opinions expressed by Entrepreneur contributors are their own. Nowadays, economies have two options: consider the pandemic history and move on, or transform their business processes to become immune to the impacts of such disruptions. In either case, the face of marketing will never be what it was two years ago. Here are some of the