Marketing

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Marketing can get expensive fast for a small business. Between paying for an email marketing client, paid ads,

Opinions expressed by Entrepreneur contributors are their own. Link building is an indispensable part of search engine optimization (SEO) in the modern era. In case you aren’t familiar, link building is the practice of establishing links pointing to your domain on external websites, usually publishers. Each link you build to your domain is going to

Opinions expressed by Entrepreneur contributors are their own. The marketing industry is on fire. With 50 percent of the top 10 marketing jobs being in the explosive digital/media space, it’s no wonder this generally recession-proof industry sparks so much interest among potential college students. But since the cost of college has skyrocketed 25 percent, more parents and

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Every company needs positive public relations. Whether you’re a giant like Airbnb with a new service to promote, or

Opinions expressed by Entrepreneur contributors are their own. Like many of you, I had a job in retail at the start of my working life. Retail positions were easy to get as a young, single person, and the discounts on merchandise or food were a fantastic perk. But I never really thought about where the

Opinions expressed by Entrepreneur contributors are their own. If you aspire to be a coach, consultant, creator or online entrepreneur, you have to write. A lot. From email newsletters to blog posts to snappy captions on social media and more, written content communicates who you are and what you do in a way that appeals to

Opinions expressed by Entrepreneur contributors are their own. Social media is constantly evolving, and keeping up with the trends is difficult. People who deliberately made marketing plans for 2021 had to accommodate many shifts to make through. As an industry expert, I helped many influencers and businesses to formulate strategies to enhance engagement and growth.

Opinions expressed by Entrepreneur contributors are their own. My sophomore year of college I took a 200-level biology class about exercise. I had to take several natural science classes to fulfill my general education requirement, even though I wanted to do nothing but hang out in the theater building. I hoped that because the class

Opinions expressed by Entrepreneur contributors are their own. Cheers to the New Year! Now that the holidays are finally behind us, we can focus on making more money in 2022 with more high-quality sales appointments, which I believe are the only ways of truly hitting sales goals. The challenge is, of course, finding these appointments

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing is constantly evolving as the internet changes and businesses and consumers alike have

Opinions expressed by Entrepreneur contributors are their own. Outreach is a huge aspect of business. All editors or owners of a company have gotten some form of outreach email. Even though several areas of outreach have been automated, there is still a need for manual outreach. Here’s how you can improve each area of outreach.

Opinions expressed by Entrepreneur contributors are their own. Businesses typically hire a marketing agency when they need help. Their internal marketing efforts aren’t working, or they don’t have the resources or capacity to handle marketing by themselves. In any case, this arrangement is a show of trust — clients trust their agencies to handle their

Opinions expressed by Entrepreneur contributors are their own. Have you ever felt frustrated or bitter marketing your expertise? Felt like no one is listening? Learned strategies, followed them to a T, yet generated scattered results? Those of us running smaller businesses, especially coaches and experts, have all been there. The sad reality is that most people get stuck

Opinions expressed by Entrepreneur contributors are their own. “Why is that dog attached to a leash?” These were the first words out of my husband’s (then boyfriend) mouth one sunny June afternoon when I asked him to come meet me for a beer after the Hood River Farmers’ Market. It was my week to run

Opinions expressed by Entrepreneur contributors are their own. If you have been paying any attention to the social-media movement in the last decade, then you will know the name Gary Vaynerchuk (Gary Vee). Vaynerchuk has had a pillar-like presence in the marketing, social-media and brand-building space for the last 10 years. He’s always been known for reaching into new

Opinions expressed by Entrepreneur contributors are their own. It’s no longer a secret that we’re now living in the era of digital transformation. The travel industry has experienced significant changes as well, pushing advertisers and brands to consider new messaging, channels and approaches before campaign launches.  After a long period of being locked up, travelers are

Opinions expressed by Entrepreneur contributors are their own. As more companies rebound from the pandemic, advertising is sure to pick up. According to Zenith, ad spend will grow by 5.2 percent in 2022 to $652 billion. So if you work at an agency you love and have thought about buying it, now might be the

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Each year, the business world relies even more on data. As an entrepreneur, you gather tons of data

Opinions expressed by Entrepreneur contributors are their own. A new year is a perfect opportunity to take a close look at your website and make sure your SEO is doing all the work it can be. Best SEO practices change frequently, depending on the almighty Google algorithm, the ways in which users approach their searches,

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded marketplace, it can be difficult to make your business stand out. That’s where great design