Marketing

Opinions expressed by Entrepreneur contributors are their own. User acquisition efforts simply are not what they used to be for brands, largely due to a long list of recent changes. On the customer’s side, there have been lifestyle pivots, including an end to quarantines and shelter-in-place orders. From the business side, changes between ad networks

Opinions expressed by Entrepreneur contributors are their own. Out-of-home (OOH) advertising allows brands to meet people where they are in the real world and drives them to take action. Although down in numbers last year since so many Americans spent unusually high amounts of time at home, OOH recovered swiftly in 2021. Recent figures from

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As the world has increasingly shifted toward online businesses, it’s absolutely essential that all entrepreneurs have a digital marketing

Opinions expressed by Entrepreneur contributors are their own. Selecting SEO software is not easy – it is quite expensive and you are to make sure a given tool will satisfy your business needs and provide you with complex, in-depth stats on how your and your competition’s websites are performing. A good SEO software app should keep track

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence (AI) is quickly changing the world. As an emerging area of study, it has already found many applications in business, technology and society. AI is the idea that machines can mimic human intelligence to perform tasks like image recognition or natural language processing. AI refers to

The scene opens in hell. We see flames. We hear screams. Then the camera closes in on Satan himself — big horns, giant pectorals, bright red skin — as he slumps over on his throne. His phone buzzes. He glances at the screen. “You’re a match!” it says. Satan perks up, eyes wide in amazement.

Sometimes, all it takes to turn a bright idea into a breakthrough business is a run-in with the right person. Bobbi Brown/Gail Federici For Bobbi Brown, in 1991, it was a rendezvous with a man of science. “I met a chemist accidentally and asked him if he could make this dream lipstick,” she says. “He

Opinions expressed by Entrepreneur contributors are their own. Great businesses don’t happen by chance. The secret sauce hat achieves greatness is a commitment to excellence — the principles and practices of hard work, resiliency and an unwavering dedication to improvement. This commitment needs to be renewed every single day. Why? Because everything that comes at you

Opinions expressed by Entrepreneur contributors are their own. With the pandemic seeing global ecommerce sales grow significantly, we are in the midst of another ecommerce boom. As a result, the share of ecommerce as part of total retail jumped from 13.8% two years ago to 19.8% in 2021. This share is expected to reach 24.5%

Opinions expressed by Entrepreneur contributors are their own. We are transitioning to a post-pixel world. Known to some as the cookie apocalypse, this shift has presented the opportunity to drastically change the way organizations operate, especially as direct-to-consumer brands. After all, D2C companies rely on individuals for sales. In the absence of cookies, which gain

The minute you start trying too hard, that’s when Gen Z is like, Bye.” Viktor Koen That’s the advice of Dahye Jung, a strategy analyst at Sid Lee, the global creative agency that works with businesses like Dos Equis and The North Face. Every day, at least one of Jung’s clients wants to know, “How

Opinions expressed by Entrepreneur contributors are their own. Producers and consumers coexist and depend on each other to survive. In the business world, a producer is an entity that can generate a product, while a consumer is any entity that utilizes that product. However, while consumer audiences remain the same and producers of similar products are

Opinions expressed by Entrepreneur contributors are their own. The last quarter has always been the most important quarter for any retail business. Most stores and companies do about 20-30% of their business for the year in Q4. Regardless of what type of retail business one has, this time of year is crucial to having a successful

Opinions expressed by Entrepreneur contributors are their own. With millions of business websites online, and millions more constantly being created, it’s essential to craft a strategy to stand out from the competition, and hiring a digital marketing company is one of the most effective ways to achieve this, especially for small or medium companies without

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a digital business world, digital marketing is more important today than ever. While you can trust agencies

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The holidays are a great time for marketing thanks to one of the greatest business icons in history: Santa Claus . No matter what they call it, Santa Claus, Father Christmas, Saint Nicholas, etc., it is a

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Just about every industry is crowded with competitors. For entrepreneurs, that means you must find a way to

Opinions expressed by Entrepreneur contributors are their own. Any higher-ed practitioner with their finger on the pulse of enrollment during the past 22 months would likely agree that the pandemic has affected undergraduate enrollment across the country. However, there were clear signs prior to the pandemic indicated that an enrollment challenge was on the horizon.

Opinions expressed by Entrepreneur contributors are their own. Today’s digital marketers are swimming in such a sea of data that sometimes it feels like you’re simultaneously drowning and treading water. Then, artificial intelligence walks majestically into the sea of data to serve as your life jacket. There has been a lot of hype around artificial