Marketing

Auto Trader reports that they’ve seen a 120% spike in searches for people interested in buying a “Chevy convertible Corvette” since the May release of the Barbie trailer. This isn’t super surprising. If you thought you had zero interest in seeing the Barbie movie when it was first announced, by this point in time, the

Opinions expressed by Entrepreneur contributors are their own. Tech is powering business, but it isn’t enough on its own to generate success. Creating a personal touch still remains one of the most potent and effective ways for a brand to stand out from the crowd. The problem is that companies have a tendency to drift

Opinions expressed by Entrepreneur contributors are their own. Trouble is brewing for Anheuser-Busch (ABI). Following the company’s controversial Instagram collaboration with transgender actress/influencer Dylan Mulvaney, Bud Light sales plummeted 26% (compared to 2022), two marketing executives were placed on leave, and distributor sales dropped nearly 30%. In a “complete lack of oversight,” Bud Light’s national,

Opinions expressed by Entrepreneur contributors are their own. Public messaging strategy for any startup or business must include a broad, audience-capturing strategy designed to build and keep a solid customer base. As entrepreneurs and startups, hours are spent planning strategies for public messaging and brand awareness. While time and money are well spent, in many

Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll brand, will debut its highly anticipated movie on July 21. This groundbreaking movie not only promises much-needed nostalgia but will also serve as a catalyst for Barbie to further acquire the multicultural consumer. Over the years, Barbie has recognized the importance of embracing

Opinions expressed by Entrepreneur contributors are their own. In June, I reached a milestone with my business, PostcardMania: 25 years in business. It got me thinking about all the lessons I’ve learned as a business owner and entrepreneur. Starting out, I was greener than green. There have been hard times when I didn’t know what

Opinions expressed by Entrepreneur contributors are their own. Publishing thought leadership content on LinkedIn is a game-changing strategy. The platform is the beacon of expertise in the ever-evolving realm of professional networking and personal branding, and the influential power of its extensive network rewards thought leaders with organic growth and lead generation. Whether you’re a

Opinions expressed by Entrepreneur contributors are their own. You’re here because your marketing strategy is not working. Every company depends on marketing to support growth. An effective marketing strategy can turn prospective leads into paying customers. Your business can be in tough shape if you don’t have a predictive marketing sales model. If you find

It seems the backlash against Anheuser-Busch-owned Bud Light for its partnership with transgender influencer Dylan Mulvaney isn’t as detrimental to the company’s sales as some might believe. Anheuser-Busch InBev CEO Michel Doukeris addressed the controversy’s impact on an earnings call, saying that although he didn’t want to “minimize” it, the dip in Bud Light‘s U.S.

Opinions expressed by Entrepreneur contributors are their own. Content marketing for B2B SaaS brands is a leading source of business success. According to ProfitWell, SaaS brands that prioritize content marketing experience a higher growth rate than those that don’t. Utilizing content marketing for your B2B SaaS brand can be a profitable venture. But not all

Image Credit: Courtesy of The Roxbury Roxbury, New York “When people ask us about our hotel we say, ‘Imagine if Alice in Wonderland married Willy Wonka, and they took up residence in Oz.’ That’s what we want The Roxbury to feel like. We’re a ‘pop-and-pop’ business — we met in NYC in 1988, and have

Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, creating a magnetic brand presence is the key to success. With 65% of the population being visual learners, adding captivating imagery to your marketing strategy is an obvious choice to capture the attention of your audience. In fact, 75% of content marketers shared

Opinions expressed by Entrepreneur contributors are their own. Smartphones, tablets and other internet-powered devices have forever changed how consumers shop. Instead of going to friends and family for a referral on a product or brand, shoppers now comb through online reviews before visiting your store or making that next purchase. With review sites now an

Cuando pienso en branding, mi periodista interior relaciona la palabra con el concepto de contar historias. Un branding efectivo lleva a los prospectos en un viaje donde comprenden completamente lo que haces, la razón por la qué lo haces y cómo lo haces. Más allá de eso, una marca genuinamente magnética es polarizante y única.

Opinions expressed by Entrepreneur contributors are their own. A study by Pew Research shows that 56% of Americans search their own name to see what comes up in the results. For some, this is about vanity, but for entrepreneurs, what shows up can mean the difference between success and failure. When someone searches your name,

Opinions expressed by Entrepreneur contributors are their own. You can tell a lot about an organization by how it responds to a crisis. Recent years have brought no small amount of economic instability, prompting business leaders to find ways to adapt. But not every response has proven wise. This post will examine these missteps and

Opinions expressed by Entrepreneur contributors are their own. In the context of search engine optimization (SEO), a content strategy refers to the whole process of organizing a website’s material by topic in order to maximize the likelihood of the website showing up in search results. It is the procedure that must be carried out in

Opinions expressed by Entrepreneur contributors are their own. A company profile is like a virtual handshake that introduces your business to the world. But it’s more than just an introduction. An effective company profile can help you attract potential investors, clients, partners and employees. How? A well-crafted company profile highlights your company culture, values, mission

Bud Light sales are down more than 30% compared to last June following the brand’s partnership with transgender influencer Dylan Mulvaney, per Fox News. And the slumping revenue is having a major ripple effect when it comes to the brand’s retail presence: Customers have spotted Costco‘s asterisk denoting products that won’t be restocked — also

Opinions expressed by Entrepreneur contributors are their own. While it’s true that CFOs spend an exceptional amount of time looking at numbers, many have sat in other seats within their organization and know that there are times when big decisions shouldn’t be based solely on numbers and a budget. This is especially true when it