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AKRON, OH — On May 16th, something big is going down in the Midwest—and sneakerheads, you’re going to want in. Kicks Lounge Presents: Seoul, Soul, Sole isn’t your average sneaker drop—it’s an all-out cultural takeover. A tribute to Korean heritage, streetwear culture, and one of the most iconic sneakers ever made, this immersive experience marks the launch of the Air Jordan 3 “Seoul 2.0” like never before.
Hosted inside a reimagined warehouse in Akron, Seoul, Soul, Sole promises a night where heat meets heritage—curated by Thomas Kim, the Korean-American founder of Kicks Lounge and one of the region’s most influential voices in street fashion.
Where Hype Meets Heart
The event is Kim’s most personal project to date. Raised in an immigrant household and powered by a lifelong love for sneakers, Kim built Kicks Lounge from a local boutique into a cultural cornerstone in Ohio. Now, he’s paying homage to his roots—with Seoul’s style, soul’s rhythm, and the iconic sole of a sneaker legend.
“This isn’t just about a shoe—it’s about showing how far culture can travel when it’s rooted in something real,” Kim says. “We’re bringing Seoul to Akron, and creating a space where heritage, hustle, and hype all meet.”
Inside the Experience
From the moment guests arrive, they’ll be immersed in a world that fuses past, present, and future:
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A massive 6-ft AJ3 “Seoul 2.0” sculpture anchors the gallery space—built to spec, draped in clean leather, and detailed to perfection.
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Neon installations mirror the dual-tongue design of the sneaker, featuring a glowing Jumpman and the Korean flag.
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A living wall inspired by Korea’s natural terrain adds depth and beauty to the industrial space.
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The DJ booth? Wrapped in classic AJ3 elephant print.
The Lineup: Music, Vibes, and Flavor
Prepare for a sensory overload:
DJ ESO (@djeso_) sets the tone with soulful hip-hop rooted in storytelling. 100 GRAND (@coreygrand) brings heat with a mix of Jordan-era classics and modern bounce. DJ Pikachieu (@dj.pikachieu) electrifies with high-energy K-pop and global sounds.
Pair that with Korean-inspired bites, Strawberry Soju cocktails, and Cincoro Tequila pours, and you’ve got a vibe worthy of the culture it celebrates.
There’s more: custom merch drops, sticker and pin giveaways, a branded photobooth with printed strips, and a looped hype reel showcasing Kicks Lounge’s evolution—all wrapped in a sleek, streetwear-infused aesthetic.
The Drop: AJ3 “Seoul 2.0” Raffle
Every guest will be entered into an exclusive raffle for the right to purchase the Air Jordan 3 “Seoul 2.0” the next day at Kicks Lounge’s Akron flagship. These kicks are limited, and demand is real. This is your shot.
EVENT DETAILS
Kicks Lounge Akron Flagship
323 W Market St, Akron, OH 44303
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6:00 PM – Doors Open
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6:30 PM – Gallery + Raffle Entries
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7:15 PM – Remarks from Kicks Lounge / Jordan Brand
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8:00–9:30 PM – Peak Experience + DJ Sets
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10:00 PM – Event Close + Giveaway
From Seoul to Soul to Sole, this event isn’t just a night out—it’s a movement. Whether you’re here for the sneakers, the story, or the culture, Seoul, Soul, Sole is where it all connects.
Follow the heat on Instagram @KicksLounge or tap into the journey at www.KicksLounge.com
