Marketing

Opinions expressed by Entrepreneur contributors are their own. The legal space is ultra-competitive. Attorneys and legal professionals will already know this not-so-secret fact. Marketing yourself and your team is vital to attract clients to your firm/organization. Historically, the legal space has been dominated by bombastic personalities taking to television and billboards that line the busy

Opinions expressed by Entrepreneur contributors are their own. In today’s highly competitive coaching and info-product industry, building trust and credibility is essential to stand out from the crowd and dominate your market. Amidst the noise and saturation, social proof is a powerful tool that can help you establish your reputation, eliminate objections and inspire confidence

Opinions expressed by Entrepreneur contributors are their own. As a marketing exec (and someone who works with dozens of other marketing execs to grow their brands), I am bone-tired of hearing about marketing in a recession. I don’t mean to minimize the challenges we’ve all faced over the last year-plus; my team has seen them

La optimización para motores de búsqueda (SEO, por sus siglas en inglés) ayuda a aumentar el tráfico del sitio web mediante la mejora del posicionamiento en los motores de búsqueda. Si te has preguntado si tu pequeña empresa realmente necesita centrarse en el SEO, no estás solo. Más del 50% de las pequeñas empresas no

Como seres humanos, contar historias es parte de nuestra naturaleza, desde las antiguas pinturas rupestres hasta las redes sociales modernas. En el mundo de los negocios de hoy, contar historias resulta esencial para crear una conexión más profunda con la audiencia. Va más allá de la promoción de productos, ayuda a generar confianza para establecer

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) helps increase website traffic by improving search engine ranking. If you’ve wondered whether your small business really needs to focus on SEO, you aren’t alone. Over 50% of small businesses don’t have an SEO strategy, and 22% have no plans to create or

Opinions expressed by Entrepreneur contributors are their own. Recession. The very word makes us nervous. It’s rooted in the word recede — to withdraw, diminish, decrease — as in “his hairline is receding.” You get the picture. No wonder it gives us the heebie-jeebies, especially if you run a business. Economic downturns usually trigger all

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Opinions expressed by Entrepreneur contributors are their own. How much weight do words carry in building our personal brand? A lot! Building our own brand and that of our company, especially if you are executives or founders, revolves around what you do and what you say about what you did. As someone who focuses on

Cuando piensas en la palabra influencer, imaginas a un creador de contenidos con cientos de miles de seguidores en redes sociales promocionando un producto de marca. Algunas de las marcas más grandes del mundo se asocian con personas influyentes todos los días porque es una oportunidad única para conectarse con nuevas audiencias. Es una estrategia

Opinions expressed by Entrepreneur contributors are their own. If you’ve ever done the marketing agency shuffle — hopping from agency to agency trying to find one that meets your expectations — then you know how hard it can be to start new campaigns over again. But what if you could go into your next season

Opinions expressed by Entrepreneur contributors are their own. It’s critical for brands to understand the power of a search. If you’re a consumer looking to find information, such as the best advice for a young entrepreneur, your first stop is going to be everyone’s friend, the search engine. Whether a Google devotee or a Bing

Opinions expressed by Entrepreneur contributors are their own. In the fast-paced business world, there is no asset more valuable than leads, as they are the key drivers of growth and profitability. As is often the case, many leads within your CRM may become inactive and be classified as ‘dead’ due to their lack of recent

Opinions expressed by Entrepreneur contributors are their own. “That is an easy one. You have two choices: Either you get your best people in the room and figure out a way to drive your costs way down and compete on price, or you give everything you’ve got to differentiate like hell.” While attending my first

Opinions expressed by Entrepreneur contributors are their own. The following is an excerpt from The Ultimate Guide to Instagram for Business, 2nd Edition by Kim Walsh Phillips, on sale now. When it comes to growing your Instagram following, there is a lot of contradictory advice out there. I’ve tested what works and what doesn’t and

In the next episode of our Leadership Lessons series, host Jason Nazar chats with a fellow lifelong entrepreneur with experience building companies and leading high-performing teams. Over the past two decades Brent Handler has been a pioneer, transforming the way people take vacations. In 2002, Handler co-founded Exclusive Resorts and served as its President until

Esto es un extracto de The Ultimate Guide to Instagram Business, 2nd Edition (La guía definitiva de Instagram para negocios, 2da edición) de Kim Walsh Phillips, disponible a la venta en inglés. Cuando se trata de crecer tus número de seguidores en Instagram, hay muchos consejos contradictorios por ahí. He probado lo que funciona y

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has always been around in some capacity, with big brands and superstars forming partnerships. However, social media has lowered the barrier to entry for smaller businesses. No longer do you need the name recognition of a legacy company to get all the benefits of collaborating

Opinions expressed by Entrepreneur contributors are their own. When you think of the word influencer, you imagine a creator with hundreds of thousands of followers across social media channels promoting a brand product. Some of the world’s biggest brands to rising startups partner with influencers every day because it’s a unique opportunity to connect with

Opinions expressed by Entrepreneur contributors are their own. As the economic climate continues to fluctuate and uncertainty prevails, the only thing startup founders should be doing is ensuring their survival. In a downturn, having solid financials is not enough — you need to be visible. Without effective visibility and publicity, even the most profitable and