Marketing

Opinions expressed by Entrepreneur contributors are their own. I recently sat in a presentation where the speaker said, “AI is coming for marketing agencies.” I replied, “AI is coming TO marketing agencies, and it has already arrived at ours.” We have been embracing, testing and analyzing AI tools in every department of the agency —

Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, national media exposure can catapult your consumer brand into the spotlight overnight. For many of my clients, preparing for such exposure is a regular part of their marketing strategy. But is your online presence ready to handle this sudden influx of interest? Let’s

Opinions expressed by Entrepreneur contributors are their own. In 2023, the SEO landscape is only becoming more competitive — especially given the prevalence of AI technologies and non-human-created content. To get a leg up on your AI-powered competition, I recommend doing everything you can to leverage SEO performance boosts. One of the least-appreciated, in my

Opinions expressed by Entrepreneur contributors are their own. When I walk around shopping in Salt Lake City, Utah, I see a few interesting sights — Cotopaxi, Thread Wallets and Kizik. Physical, brick-and-mortar retail locations for what started as local, direct-to-consumer (DTC) online retailers. When the “retail apocalypse” was on the tip of everyone’s tongue, especially

Opinions expressed by Entrepreneur contributors are their own. While Prime Day has become a staple for bringing masses of customers to Amazon for fantastic deals, Amazon sellers know that translates to more competition for them to get their deals found. That means, having your Prime Day deals featured on Amazon’s crowded Prime Day landing pages

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. One of the most effective methods of persuasion and convincing people is storytelling. Rather than reciting hard facts and statistics, a story that resonates with us humans is the strongest tool one can use to play with

Opinions expressed by Entrepreneur contributors are their own. We’ve come a long way from the negative and misleading image of rewards programs only being for low-income consumers. I know millionaire investors who make sure they use their air miles and take advantage of the punch cards and point systems at local mom-and-pop cafes. The traditional

Opinions expressed by Entrepreneur contributors are their own. Unlocking the power of YouTube marketing can be a game-changer for small businesses looking to maximize their return on investment (ROI). This article explores the strategies and tactics that can help small businesses transition from mere views to valuable conversions on YouTube. Discover how to leverage this

Opinions expressed by Entrepreneur contributors are their own. At first glance, the idea of advertising as a living thing can seem strange or even nonsensical. But the history of advertising shows us that it is indeed a living, evolving entity. Advertisements in the 1800s were primarily published in newspapers, city directories and other print publications.

The new McDonald’s Grimace shake may look sweet and unsuspecting, but according to TikTok, it bites back. McDonald’s revived its 52-year-old character Grimace in honor of his birthday on June 12 with a limited-time shake and signature meals. Although McDonaldland characters such as Grimace and the Hamburglar haven’t been marketed since the 2000s, Grimace has

Opinions expressed by Entrepreneur contributors are their own. Boosting recognition in your local community is crucial for businesses, regardless of their size — after all, 46% of all searches on Google include local intent, according to one report. It not only helps build a loyal customer base but also presents an opportunity to tap into

Un nuevo panorama está surgiendo en el mundo de las relaciones públicas y el marketing. La llegada de la inteligencia artificial (IA) y las herramientas automatizadas se está volviendo tan omnipresente en este espacio que puede parecer desalentador mantenerse al día. Sin embargo, la verdad es que este es el momento de reforzar los principios

Opinions expressed by Entrepreneur contributors are their own. In today’s digital landscape, your online reputation holds immense power. It can shape perceptions, influence decisions and impact your personal or business success. According to recent statistics, 88% of consumers place as much trust in online reviews as they do in personal recommendations. Furthermore, nearly 3 out

Opinions expressed by Entrepreneur contributors are their own. As I can personally attest, working for a company that is quickly expanding has its perks and is an exhilarating experience. The environment is fast-paced, always changing and employees at all levels have opportunities to stretch the boundaries of their current roles to grow professionally. At the

Hace 42 años, el 12 de junio de 1981 para ser precisos, un inolvidable personaje apareció en la pantalla grande por primera vez. A Indiana Jones lo vimos entonces recorriendo la jungla peruana en busca de un ídolo dorado en la que es considerada, por muchos, la mejor secuencia inicial para una cinta de acción

Opinions expressed by Entrepreneur contributors are their own. There’s a new landscape emerging in the world of PR and marketing. The onset of artificial intelligence (AI) and automated tools is becoming so omnipresent in this space that it could seem daunting to keep up with. The truth is, however, that this is the time to

Opinions expressed by Entrepreneur contributors are their own. In the rapidly evolving realm of digital commerce, forward-thinking ecommerce entrepreneurs continuously seek innovative strategies. The primary aim is to streamline operations, optimize resources and bolster profitability. Amidst the array of tools and strategies available, one concept is steadily establishing itself as a game-changing force in ecommerce:

On Monday, an unusual Airbnb listing surfaced. “Barbie’s Malibu DreamHouse” — hosted by “Ken” — will soon be up for grabs (free of charge) for two, one-night stays on July 21 and July 22. The hillside mansion, where walls void of pink are few and far between, is the latest marketing stunt ahead of Greta

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or have separate “home” and “away” settings on your smart doorbell, you’ve likely benefited from automation. When most people think of automation, they think digital.

Opinions expressed by Entrepreneur contributors are their own. As a head of a PR agency, I’m often reached out to by brands asking me to launch a full-scale digital PR campaign. Rather unexpectedly for them, sometimes I decline or suggest they push their plans back a bit. The reason is that I firmly believe PR