Marketing

Opinions expressed by Entrepreneur contributors are their own. Business reputation is the public perception of the brand, its products or services and its treatment of employees and customers. A good reputation serves a company well, but a lousy reputation inflicts damage and potential ruin. That is not to say a company cannot come back from

El copywriting o redacción publicitaria es otra herramienta de marketing para añadir a tu estrategia publicitaria. El texto escrito correctamente puede hacer o deshacer tu campaña de marketing. Sigue leyendo para descubrir todo lo que necesitas conocer sobre la redacción publicitaria y cómo mejorar tus habilidades de redacción para escribir textos excelentes. ¿Qué es copywriting

Opinions expressed by Entrepreneur contributors are their own. Remember the last time you heard a great piece of music, and it moved you, transported you someplace else? Maybe it made you melancholy, or perhaps it made you happy. Whatever your response, it took you on an emotional journey, and the chances are the memory of

Opinions expressed by Entrepreneur contributors are their own. In today’s era of ever-evolving digital media, building relationships with journalists remains more important than ever. Journalists are constantly inundated with pitches, press releases and requests for coverage, making it difficult for any one message to stand out. But with a strong relationship in place, your message

Opinions expressed by Entrepreneur contributors are their own. Personal trainer Miriam Fried built her business, MF Strong, primarily by posting how-to videos on her social media channels, like Instagram, TikTok, and Facebook. But when it was time to expand from a virtual presence to a brick-and-mortar location, she realized there was more heavy lifting to

Opinions expressed by Entrepreneur contributors are their own. More than 4.6 billion people will be using email by 2025. For businesses like yours, email remains a critical communication channel. Not only is it most reliable for transactional messages, but it also allows you to boost revenue through newsletters and marketing campaigns. So many pieces make

Opinions expressed by Entrepreneur contributors are their own. You’ve just launched your dream business. You’ve been diligently marketing your products on social media, optimizing your website for SEO and preparing your inventory for your first major sale. You’ve amassed a significant following, and there’s a real interest in your products and your company. However, when

Opinions expressed by Entrepreneur contributors are their own. Social media influencers have become a powerful force that shapes consumer behavior and drives sales. With their large followings and engaging content, influencers are often seen as the go-to source for product recommendations and lifestyle inspiration. However, a new type of influencer is gaining increasing popularity —

Opinions expressed by Entrepreneur contributors are their own. The ever-increasing competition among franchisors to get an edge on one another has led to some innovative marketing campaigns and initiatives. Amidst this backdrop, video marketing has become a vital component for many brands precisely because it can be utilized in so many ways. But it’s also

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. What brings you back to a store? Is it just the product, the shopping experience, or both? As businesses look to leverage the benefits of Web3 and immersive storytelling in marketing, companies in the Middle East

Opinions expressed by Entrepreneur contributors are their own. Have you heard of human design? Named what’s “in” in 2023 by the Washington Post, human design is a personality test based on seven ancient systems that you can use to understand yourself better and how you are designed to operate in business. Human design is especially

Opinions expressed by Entrepreneur contributors are their own. There are many ways to make money online. One popular method to is to turn your expertise and life experience into a book. This sounds easy on paper (literally), but writing a book is a marathon. If disciplined, you can quickly write a 50,000-word book in 90

Opinions expressed by Entrepreneur contributors are their own. While the COVID-19 pandemic made online presentations a lifeline for many businesses and individuals, virtual presentation design is far from a new fad. Virtual presentations have consistently gained relevance with the digital revolution due to their unique benefits. In fact, Statista projected that 40% of events happened

Opinions expressed by Entrepreneur contributors are their own. Almost every superhero has a sidekick. It’s not that Batman isn’t capable of amazing feats on his own, it’s just that he can accomplish so much more with Robin at his side. Duo do-gooders, or even partners in crime, can be unstoppable together rather than alone. Would

Opinions expressed by Entrepreneur contributors are their own. Persuasion in UI/UX design refers to the intentional use of design elements, techniques and psychological principles to influence and encourage users to take specific actions or make desired decisions. It involves crafting the user experience in a way that motivates and convinces users to engage, convert or

Opinions expressed by Entrepreneur contributors are their own. It seems like “brand voice” is the buzzword of 2023, but it’s more than just a trend. Nailing your brand voice is key so you can differentiate yourself and build your business in an authentic way. The problem is that understanding your own brand voice is arguably

Opinions expressed by Entrepreneur contributors are their own. You’ve probably been to a dozen of marketing meetings that started with someone pulling out a whiteboard and saying, “Let’s think about our competition for a minute.” I bet there were some A-type personalities (maybe you?) who’ve done their homework and unloaded a whole laundry list of

Es probable que hayas estado en una docena de reuniones de marketing que comenzaron con alguien diciendo: “Pensemos en nuestra competencia por un minuto”. Apuesto a que hubo algunas personalidades tipo A (¿tal vez tú?) que han hecho su tarea y descargado la lista completa de marcas que hacen algo similar a ti o influencers

Opinions expressed by Entrepreneur contributors are their own. As Juneteenth approaches, brands are again preparing to commemorate this day. While the holiday has been celebrated within the Black community for quite some time, it was not until 2021 that it became a federal holiday. Juneteenth has become more commercialized in recent years, and some companies

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Ask any entrepreneur for the advice they would give aspiring startup founders, and the answer is not often the obvious one. Yes, “more money” is always great, but with experience and hindsight, the one thing they’d