Marketing

Opinions expressed by Entrepreneur contributors are their own. Let’s first state the obvious — selling B2B is far more complex than selling B2C. In B2C, you’re mostly selling to an individual, which means there’s only one decision-maker involved. But in B2B, you’re selling to a business, which means there could be multiple decision-makers involved —

Opinions expressed by Entrepreneur contributors are their own. The word of the year for 2022 feels like something straight out of science fiction: permacrisis, “an extended period of instability and insecurity.” If you’re in the media and advertising business, that sounds an awful lot like what’s going on right now. But despite the breakneck speed

Opinions expressed by Entrepreneur contributors are their own. Several years ago, I found myself representing an Israeli startup in a meeting with an investor in the United States. The meeting took place at the New York World Trade Center, on the 50th floor, with an investor who had a reputation for being tough but fair.

Opinions expressed by Entrepreneur contributors are their own. Want to help your company stand out from the crowd? There’s one strategy that goes beyond the reach of ads or traditional digital marketing tactics and can create an even bigger impact: an effective public relations strategy. An excellent public relations strategy can mean distinguishing between struggling

Opinions expressed by Entrepreneur contributors are their own. American businesses spend between 8% and 10% of their revenue on different types of marketing every year. Marketing is a significant expense, and one of the most important investments business owners can make in developing the brand. Optimizing your marketing budget’s impact on the company’s bottom line

Opinions expressed by Entrepreneur contributors are their own. We’re just over one month into 2023, and we’ve already seen a lot: Changes and layoffs in big tech, ChatGPT and a gathering storm of economic uncertainty. There’s no doubt that inflation is an overarching player here. Forty-seven percent of business owners believe that inflation will be

Opinions expressed by Entrepreneur contributors are their own. While enterprises have benefited hugely from artificial intelligence and its strengths, the business side gets most of the benefits. Getting down to specifics, the value that AI adds to processes comes as the company’s most significant advantage for marketing. Marketing is about three aspects of analysis: identifying

Opinions expressed by Entrepreneur contributors are their own. With customer data having gone back underground, the magical genie is back in the bottle. That means now is the time to prove that as advertisers and marketers, you can juggle both engagement and privacy. Just about a year ago, consumer data was everywhere and readily accessible.

Opinions expressed by Entrepreneur contributors are their own. In my 33 years, I’ve started around ten businesses, so the following list is coming from the trial and error process so far in my life — the positives and the negatives. Starting a business takes a lot of hard work and determination. The positive aspect of

Opinions expressed by Entrepreneur contributors are their own. Explainer videos are one of the most potent tools that startups can use to secure seed funding. What? Yes. Explainer videos have emerged from just being marketing material. Do you know that most video game, online card game and board game companies use explainer videos dedicatedly to

Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing your franchise in 2023, the same old, same old, won’t cut it. Times have changed, and competition for consumer attention and patronage is at an all-time high as the market size increased by nearly 16% in the past year. It’s time for

Opinions expressed by Entrepreneur contributors are their own. One of the best ways to market any consumer product is through video. Images and text can only contain so much information — with a video, you can tell your audience everything they need to know in a matter of seconds. If you’ve yet to incorporate video

Opinions expressed by Entrepreneur contributors are their own. The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ahead of the latest trends and strategies. One such trend gaining traction in the startup world is using eBooks and whitepapers as “lead magnets.” Honestly, it’s not a new

En la última década, las redes sociales se han convertido en un elemento esencial para diversas industrias. Más allá de satisfacer la necesidad constante de los usuarios de compartir su vida, viajes, relaciones, amistades y preferencias, estas plataformas están en constante evolución y mejora para ofrecer nuevas y emocionantes oportunidades a su audiencia. Pero además

Opinions expressed by Entrepreneur contributors are their own. When it comes to building a loyal base of customers, few things are more important than delivering a positive experience. Just look at the potential fallout of a negative one: A recent report by Emplify found that after three unsatisfactory incidents, four out of five patrons would

A bite out of the official cookie of the NBA could cost you more than some pizza and wings. Starting February 7 through NBA All-Star weekend on February 18-19 in Salt Lake City, Oreo is offering a pack of 12 NBA-inspired cookies adorned with the logos and colors of all 30 NBA teams for the

Este domingo se jugará el Super Bowl LVII y habrá mucho más en juego que el partido entre las Águilas de Filadelfia y los Jefes de Kansas City. Ese día ChatGPT, la herramienta de inteligencia artificial que ha cautivado al mundo en este 2023, demostrará lo que es capaz de hacer en el mundo del

Opinions expressed by Entrepreneur contributors are their own. Paid acquisition refers to the various methods businesses use to acquire customers, including paid advertising and sponsored content. While these practices can be a quick and easy way to bring in new clients, they can also be costly, particularly for startups with limited funds. As an organization

Opinions expressed by Entrepreneur contributors are their own. The temptation to find a simple solution to the ever-more-complex initiative of marketing growth is strong. Explore an effective website for just about any technology software you can apply to marketing, and soon enough, you’ll be convinced that this is the solution for your growth challenges. Consider