Marketing

Opinions expressed by Entrepreneur contributors are their own. Many businesses are already leveraging artificial intelligence technologies to help them advance and make more data-driven decisions. It has become easier than ever to access the data you need to target your audience more effectively and improve your marketing strategy. If you’re a business owner selling digital

Opinions expressed by Entrepreneur contributors are their own. Fall is just around the corner. While some people will mourn the end of summer, others will rejoice, celebrating the cooler weather and everything that comes with it, including back-to-school week, Thanksgiving and Halloween. And your business should be piggybacking off that excitement to boost sales. In

Opinions expressed by Entrepreneur contributors are their own. Branding has become such a buzzword that all the gurus and paid speakers tend to overcomplicate it. Branding is simple; it is everything people experience about you in public and what makes them want to do business with you. It makes people want to buy your product

Opinions expressed by Entrepreneur contributors are their own. Content is still king, but the problem is, there are just so many forms of content now! So, where do you start? Content marketing for your business can be a full-time job, and if you’re not in a position to hire a full-time marketer or you’re looking

Opinions expressed by Entrepreneur contributors are their own. Pop-up ads are often considered the villain on websites. No one wants their website experience interrupted by an ad, even if it is a well-intentioned email sign-up form. However, taking the right approach to pop-ups drastically affects how well users respond to them. Show pop-ups at the

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is key to any successful business’s marketing and communications strategy. There are many great benefits to paid advertising, but where paid advertising lacks, public relations makes up for it. Public relations creates trust and reliability with the consumer, turning them into loyal customers. It

Opinions expressed by Entrepreneur contributors are their own. When the economy is unpredictable, it’s difficult to plan. Yet, plan you must. Even when you love your PR and marketing agency, during these times, it’s tempting to cut marketing and PR budgets. I know both sides of this fence. I’ve been an entrepreneur for 75% of

Opinions expressed by Entrepreneur contributors are their own. As doctors, we spend years in school and specialized training in our chosen field. We may go to work in hospitals. We might join established medical practices. We could choose to start our own practice, becoming entrepreneurs as well as doctors. It’s important to know how to

Opinions expressed by Entrepreneur contributors are their own. We’re all heavily entrenched in account-based marketing (ABM) as a marketing species, but as usual, we’re also a savvy bunch that wants to know what wave of marketing might be next. We have our eyes on the future, because our industry has been accelerating at warp speed

Takeaways from this episode: Courage and Connectivity – With the evolution of social media, Hernán Regiardo and Samantha Trottier believe it takes a level of courage to post authentic, less-edited content, but it’s worth it to connect to your audience. The Impact of Burnout – Being a full-time creator is a job with little breaks.

Opinions expressed by Entrepreneur contributors are their own. It’s tough to make your marketing stand out any day of the year. It’s especially difficult around major holidays like Labor Day weekend, when seemingly every business is fighting for your customers’ attention. But it’s doable. Here are five unique marketing ideas to help you create more

Opinions expressed by Entrepreneur contributors are their own. The underlying reason people buy anything is psychological tension. People feel a tension between what they have and what they want. They are living in their current reality but they have a desired reality in their mind that would somehow be better. People buy something to resolve

Opinions expressed by Entrepreneur contributors are their own. Whether you’re a content writer, copywriter or journalist, pitching is the first step to getting published. Unfortunately, it’s also one of the most nerve-racking aspects of writing. But, if you want to make a living at it, it’s something you’ll have to master. After all, being a

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Opinions expressed by Entrepreneur contributors are their own. When it comes to building a brand, social media remains one of the best tools in aiding a business in reaching its target audience. The medium builds brands, provides customers with information about their debut, and gives them a chance to provide feedback. The term “viral” is

Opinions expressed by Entrepreneur contributors are their own. Quality organic traffic to a website generates leads day and night. Every business that wants to continue generating revenue needs an online presence, and search engine optimization (SEO) is the key to online traffic. However, as a business site grows from a small entity to an enterprise,

Opinions expressed by Entrepreneur contributors are their own. Every day, a new company approaches me asking how they can expand their business, acquire new customers or increase their overall ROI. I ask them all the same question: Is your business on TikTok? And surprisingly enough, the answer is almost always a “no.” It shocks me

Opinions expressed by Entrepreneur contributors are their own. Writing a book is no easy task. After all of the hours you’ve poured into your manuscript, you want to ensure that your proposal stands out — after all, literary agents receive hundreds of pitches a week. So how do you secure an agent? A well-crafted pitch

Opinions expressed by Entrepreneur contributors are their own. Who doesn’t love a good playbook? Lucky for you, there are millions available for anything you might need — so many that a quick Google search of “marketing playbooks” returns 45 million results in seconds. With titles ranging from the ambiguous (Complete Marketing Playbook) to the exceedingly

Opinions expressed by Entrepreneur contributors are their own. Last week, my Facebook account was restricted for sixty days (yet again) because the company’s AI algorithm incorrectly labeled a post I made about having to replace my truck’s transmission as “hate speech.” This isn’t an isolated incident. It’s happened to me multiple times, and I’ve heard