Marketing

Opinions expressed by Entrepreneur contributors are their own. The world looked a lot different 50 years ago. The first cable network had just debuted, the compact disk was still cutting-edge technology, and the official birthday of the internet was more than a decade away. Consumer expectations also looked quite different in 1972. For the most

Opinions expressed by Entrepreneur contributors are their own. When a business fails to take off, don’t be so quick to blame the marketing. You need to understand that marketing is not a magic pill that will fix all your business woes. While it may be true that your marketing campaigns could be improved, it’s very

Opinions expressed by Entrepreneur contributors are their own. Blockchain and cryptocurrency have become buzzwords far beyond the worlds of digital marketing and technology. Experts predict the blockchain market will grow to nearly $40 million by 2025. But while crypto-related buzzwords have become impossible to avoid daily, not everyone is fully aware of what the shift

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing is an essential component of any online business. But it’s also often expensive, with no guarantee

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur or business owner, it’s easy to think your marketing salvation lies in the next quick tip or hack. You think to yourself, “If I just have the right tool, script or template, I can start winning.” But in reality, quick hacks only get you

Opinions expressed by Entrepreneur contributors are their own. Selling products and services to customers is the lifeblood of any organization. This is especially critical for small businesses and new entrepreneurs. Without a constant inflow of new customers, many businesses risk losing their source of revenue and profit. But has it changed? Yes, it has. The

Opinions expressed by Entrepreneur contributors are their own. Have you ever watched Usain Bolt‘s 200 meter race in the 2008 Beijing Olympics? Go watch it now. It’s incredible — while everyone else is busy competing, Bolt is out in front, completely dominating the competition. Christopher Lee | Getty Images I’ll be the first to admit

Opinions expressed by Entrepreneur contributors are their own. Mention storytelling, and the image in your mind is of a group of children sitting on a floor listening to someone read from a book or telling a story from memory. Where is the connection to digital marketing? It is a simple connection. Picture the children’s faces:

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The digital marketplace is extremely crowded these days. You need to find ways to make your products and

Opinions expressed by Entrepreneur contributors are their own. How do brands keep themselves in the public eye? Marketing isn’t as easy as a few decades ago when a billboard or a newspaper ad might have sufficed. Today, brands have a much larger area to cover. With the internet and ecommerce being more prominent, businesses now

Opinions expressed by Entrepreneur contributors are their own. Content marketing has become one of the most powerful tools used by digital markets worldwide. But to truly impact your audience, it is not enough to populate social media channels or send emails regularly. Your business‘s content must hit the audience’s pain points and deliver value. What

Opinions expressed by Entrepreneur contributors are their own. TV advertising doesn’t carry quite the same weight it used to. Twenty years ago — back in the days of “water cooler” TV moments and must-watch televisual events — the medium was pegged to a specific time and schedule. If you wanted to watch the network premiere

Opinions expressed by Entrepreneur contributors are their own. Gone are the days of blindly marketing to consumers and guessing what it is people want. Today, consistent communication with customers is critical when it comes to a thriving business. By owning your customer data, you can drive sales, save time, save money and build stronger customer

The term “direct marketing” is often synonymous with “mail order.” It comes with set-in-cement success principles dating to the turn of the century, which might make you think: Why would I ever think of applying that to my local brick-and-mortar retail business, service business, or professional practice? Here’s why: Because direct marketing — actual, good

Opinions expressed by Entrepreneur contributors are their own. Authenticity has become such a buzzword these days that it’s almost lost all its meaning! The dictionary literally defines the word authentic as: “not false or copied; genuine; real”, but yet, there are so many people out there desperately seeking people’s help to come across as authentic.

Opinions expressed by Entrepreneur contributors are their own. As the owner of a new website, you’re probably eager to make as much money as possible as quickly as possible. You want everything to be better, faster and more efficient, and you want it all to be optimized yesterday. I’ve been in this position, so I’m

Opinions expressed by Entrepreneur contributors are their own. In the creator world, we often hear that content is king. Though, this phrase leaves out a very important piece of the puzzle. Gary Vee coined the phrase “If content is king, then context is God.” The context that surrounds your content is often more important than

Opinions expressed by Entrepreneur contributors are their own. People buy franchises for two reasons. First, they hope to be backed by experts in running a successful business. Second, they want to attach themselves to a strong brand everyone has heard of. The industry standard for franchisors is to provide training, technology and resources to support

Opinions expressed by Entrepreneur contributors are their own. Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. The copy on your website is going to inform, entertain and hopefully motivate your users to take action — that is, as long as it’s persuasive

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing has evolved in many ways over the years. From new social media platforms