Marketing

Opinions expressed by Entrepreneur contributors are their own. Before becoming an entrepreneur, I had a lengthy career as an in-house marketing leader. During that time, I started closely following a few companies that stood out as thought leaders in B2B marketing. One of those is Gartner. So, when I saw recent analysis from Gartner about how to drive

Opinions expressed by Entrepreneur contributors are their own. Competition in business today is tough, yet more and more businesses are entering the arena than ever before. While many companies never make it through their first five years, some hit it big overnight. There’s a treasure trove of wealth to be made for those of us

Opinions expressed by Entrepreneur contributors are their own. I’ve worked with hundreds of entrepreneurs on their books and the one aspect they tend to be most focused on — more than cover, title or even book content — is who’s going to endorse their book. And this makes sense. Entrepreneurs know that recommendations from luminaries

Opinions expressed by Entrepreneur contributors are their own. March was a big month for Facebook and Instagram advertisers. Per a statement via CEO, Mark Zuckerberg’s, media mouthpieces: “We’re removing some Detailed Targeting options because they are either not widely used, they may be redundant with others or too granular, or because they relate to topics

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Whether you’re an entrepreneur, a graphic design professional, or just side hustling as a designer, you know how

Opinions expressed by Entrepreneur contributors are their own. Are you growing a company or business from the ground up? Or pivoting your company into a new line of products or services? If so, proper branding is essential to grow sales and encourage consumer engagement. Branding also builds trust between your business and your target audience,

Opinions expressed by Entrepreneur contributors are their own. A lot of entrepreneurs make the mistake of believing that once they build the online community and amass thousands of followers, selling will be practically effortless. So it becomes a not-so-pleasant surprise when they announce a new course, book or event, and nobody bites.  Just because people

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that more consumers are shopping online now than ever before, with global ecommerce sales set to exceed $5 trillion in 2022. However, this increase in spending has simultaneously driven an increase in competition.  In this new reality for brands, the average conversion rate of

Opinions expressed by Entrepreneur contributors are their own. There are many ways to build your authority, including writing books, giving speeches, hosting events and establishing a personal brand. It’s easy to get sucked into the trap of creating content, only to realize it may never find the right audience. While you should still aim to

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Sometimes digital marketing feels like more of a quantity-over-quality game. You just have to keep throwing things out

Opinions expressed by Entrepreneur contributors are their own. Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Aligned Modern Health “A little over a quarter of your customers will leave a review—just a quarter of them,” said Elizabeth Sexton, marketing director of Aligned

Opinions expressed by Entrepreneur contributors are their own. From the time of its inception, search engine optimization has faced criticism and pessimism. But lately, the voices implying that SEO is on its last legs, or that the trend is finally fizzling out, have gotten stronger. People both inside and outside of the SEO community are making

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. There are ancient traditions, such as the one that indicates that the cereal is eaten with milk. It doesn’t matter if they are corn flakes, rice or wheat, what tradition says is that you have to accompany

Today we are talking with Cara Oppenheimer and Cary Telander Fortin, the co-founders of goodbuy, about how their business is helping people shop consciously. Below are excerpts from the full conversation, viewable above. Cara, what’s the story behind the creation of goodbuy?  Oppenheimer: I am the child of small-business owners. I watched my parents go

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Conversations between a client and a machine are becoming more and more common. The arrival of chatbots made it possible to solve one of the main challenges of companies,

Opinions expressed by Entrepreneur contributors are their own. Over the past two years, we’ve witnessed an incredible and accelerated shift to a digital-first world. With consumers mostly shopping remotely, from home or their mobile devices, the e-commerce sector has boomed — accounting for nearly 20% of total retail sales globally in 2020. For brands looking

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing changes all the time. But one development that appears to be here to

Opinions expressed by Entrepreneur contributors are their own. At this point, most of us have likely heard the phrase “app fatigue” or “app overload,” referring to the sheer exhaustion associated with navigating the intricate landscape of today’s numerous technologies. The available technology today is more advanced than ever before, but it’s easy to feel that

Opinions expressed by Entrepreneur contributors are their own. Franchising is not just for baby boomers anymore, at least according to the latest information on ownership demographics. Heavily cited research from Franchise Insights, a leading data and intelligence group, found that Gen Y – or millennials (ages 25-40) – have now surpassed the baby boomers (ages

Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently stall revenue and limit your own success. We have to be intentional in order to create an effective marketing plan that