Marketing

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Opinions expressed by Entrepreneur contributors are their own. Every marketing decision is a bet. Much like buying stock, you invest in something you think will bring good returns, but there’s never a guarantee it will. In fact, many companies lose everything on a bad marketing bet — yet others are able to hit it big.

Opinions expressed by Entrepreneur contributors are their own. You may have heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? Like any digital marketing campaign, the cost of running ABM

Opinions expressed by Entrepreneur contributors are their own. Media coverage is a great achievement, but it should not be thought of as a destination. It is better to see it as a springboard that can propel you toward the next piece of coverage. If your goal is to be recognized as an industry leader, getting

Opinions expressed by Entrepreneur contributors are their own. If you’ve heard it once, you’ve heard it a thousand times. Big data can help you streamline your business and reach new heights. But don’t get so hung up on big data that you overlook the next big thing: zero-party data. Don’t fret if you’re not familiar

Opinions expressed by Entrepreneur contributors are their own. If PR was once seen mostly as a broadcasting tool, today, PR has transformed into more of a conversation tool, and that is a good thing. Many brands are still learning what exactly that means and are trying to find a sense of rhythm to their PR efforts.

Opinions expressed by Entrepreneur contributors are their own. Hundreds of businesses and corporations now recognize the lucrative potential of NFTs, and they’re taking brazen steps into the wilds of the metaverse with everything from digital showrooms and loot boxes to meta-vaults and fantastical narrative journeys. While NFTs are traditionally understood as irreproducible digital files whose

Opinions expressed by Entrepreneur contributors are their own. Every aspect of a business is crucial nowadays, especially for virtual companies. More than selling products, you need to boost your branding and reputation to gain more customers and traffic. And what better way to achieve this than producing meaningful and creative content for your website? Creative

Opinions expressed by Entrepreneur contributors are their own. The world we live in today has more information than we can process, and it is only increasing. There’s no doubting that everyone has a story to tell, but what and how you tell the story is the most important part of your journey. The line between an

Opinions expressed by Entrepreneur contributors are their own. Podcasts are becoming more and more popular, but not everyone knows what they are. This article will explain the basics of podcasts and how they can be used to grow your business and your brand. A podcast is an episodic series of audio files containing music, interviews

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that the world has changed a lot since the outbreak of Covid-19. And as society continues to adapt to the new normal, so must businesses. This is particularly true for marketing departments, who have to find new ways to promote businesses and engage with

Opinions expressed by Entrepreneur contributors are their own. Netflix is the industry standard when it comes to personalization and capturing an audience’s attention. For years, it has captivated viewers and kept them glued to their devices, delivering hour after hour of content by collecting large amounts of user data and creating personalized journeys to provide

Opinions expressed by Entrepreneur contributors are their own. Business reality has its own rules, and one of them is that if a company does not grow and develop, it dies. So, after launching a successful enterprise in one country, entrepreneurs should think about the next logical step: expanding it across the globe.  In a 2018

Opinions expressed by Entrepreneur contributors are their own. With so many brands selling on Amazon, standing out and maximizing your Amazon potential can sometimes be a challenge. That’s not only because millions of Amazon sellers are constantly vying for the same space, but also due to the many potential pitfalls haunting merchants throughout the selling

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight to selling. Although an understandably standard action, it can waste significant amounts of time and

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. All that glitters is not gold and in the world of social media, not everything is what it seems. Perfect settings, sunsets that seem to come out of a

Opinions expressed by Entrepreneur contributors are their own. Are you starting, building, pivoting or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started? Think strategically and spend intelligently through brand strategy, truly understanding your market and customer base. Confidently reach

Opinions expressed by Entrepreneur contributors are their own. Over the last several years, we’ve noticed a trend in client objectives moving away from building a brand towards driving sales, increasing contributions or gaining clicks. It’s more about instant gratification than building a base for longer-term, positive growth. This is often referred to it as “making

Opinions expressed by Entrepreneur contributors are their own. Blockchain is a form of disruptive technology that did not enter the market quietly — it threw open the doors and made its presence known. But while blockchain has been busy shaking up the financial sector with cryptocurrency, that’s not all this new kid on the block has

Opinions expressed by Entrepreneur contributors are their own. No one wants to be sold to, yet each of us can name commercials we love. Why? Because there’s a difference between marketing campaigns that annoy us and those that draw us in. What it comes down to is telling the right story, and there’s a method