Marketing

Opinions expressed by Entrepreneur contributors are their own. There was a time when both media experts and members of the public would have scoffed at the very concept of connected television (CTV), but now it’s here to stay, and more popular than ever. According to the Leichtman Research Group, 80% of U.S. households have access

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Social networks have become a powerful tool for companies and entrepreneurs to achieve wide visibility of their products or services. Data from 2021 estimates that 4.3 billion people use

Opinions expressed by Entrepreneur contributors are their own. There was a time when the marketplace was simple: A person had a need, and they would select a product or service that met that need. Their selection of a particular brand was usually based on things like quality, effectiveness and reputation. But times are changing. Today’s

Opinions expressed by Entrepreneur contributors are their own. Press material is a form of marketing material that’s specifically designed to be distributed to the press. Press material is not only used for marketing purposes, but also for public relations. It gives the press an overview of what your company does and who you are as

Opinions expressed by Entrepreneur contributors are their own. When I get approached by CEOs or CMOs who want to elevate their brand awareness and gain effective media coverage, they often try to point out how newsworthy their startup is. They tell me about recent funding announcements, signed partnerships and new hires. I tell them that it

Opinions expressed by Entrepreneur contributors are their own. Tech companies, especially those in their early stages, tend to go all-out when it comes to product development, but end up skimping on marketing elements — particularly community building. There are plenty of reasons why this may be the case, from budgeting concerns to the idea that, “If

Opinions expressed by Entrepreneur contributors are their own. Small businesses are fueling innovation and bridging critical gaps in virtually every industry. According to Semrush, small businesses also create 1.5 million jobs and account for 64% of all new jobs in the U.S. Of course, the purpose for venturing into entrepreneurship differs from one business owner to

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing is constantly evolving, forcing businesses to change with it to stay ahead of

Opinions expressed by Entrepreneur contributors are their own. Content is king. This phrase has received a lot of attention in the new age digital market. Each business that establishes its digital presence is competing for compelling and crisp content. At this point all are aware that the content on a website alone can work as

Opinions expressed by Entrepreneur contributors are their own. For the first time in the company’s 77-year history, Baskin-Robbins is launching a full line of merchandise to commemorate its recent glow-up, hinged on the new tagline “seize the yay.” The campaign celebrates decades of Baskin’s history in being a staple for sweet treats and fun, encouraging

The world doesn’t need another candle brand,” people told Abigail Cook Stone, a former art buyer for Ralph Lauren. But Cook Stone disagreed. She was an avid candle consumer, and she’d looked high and low for one that was aesthetically exciting, smelled more like vine-covered pergolas and minty cocktails than motel bathrooms, and was sold

Opinions expressed by Entrepreneur contributors are their own. If you’re familiar with the concept of a sales lab, chances are you might’ve heard about it in the context of a university or college. In those cases it’s usually a purely educational endeavor that helps train students in sales skills.  In fact, there’s another version that

Opinions expressed by Entrepreneur contributors are their own. To say that the last two years have changed the way we do business is a vast understatement. The pandemic has uprooted most facets of normalcy, from how we dine to the way our children learn. It has changed the way we as humans relate to one

Opinions expressed by Entrepreneur contributors are their own. When personal brands become powerful, their architects become sought-after speakers, excel as thought leaders, impact the world positively and leave leadership legacies to the next generation.  When you have a brand, opportunities knock at your door. When people Google your name, your title must appear on the first page

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. TikTok has taken the world by storm. But it’s not just about challenges and trendy dances. TikTok is

Opinions expressed by Entrepreneur contributors are their own. The essence of a blog is that it caters to a definite fan base or customer base. The prime advantage here is that everyone reading it, already harbors a soft spot for your cause. Blogs have ever since been a medium of conversation between a blogger and

Opinions expressed by Entrepreneur contributors are their own. If you’re a small business owner and you’re spending money on advertising, you know all too well how important it is to get the most eyes for your dollars. That’s because whether you’re advertising online or even still in print media, you know that advertising is expensive

Opinions expressed by Entrepreneur contributors are their own. Like a lot of other industries, the PR industry has also adapted to the digital landscape. With many media publications having a strong presence online and with podcasts and video platforms becoming more and more dominant, PR has moved from the traditional TV and Newspapers media coverage

Opinions expressed by Entrepreneur contributors are their own. According to the email marketing platform Campaign Monitor, the average landing page conversion rate across all industries — the number of people who will sign up, purchase or convert on your offer — is a measly 2.35%. So, the hard fact is that you must drive more and

Opinions expressed by Entrepreneur contributors are their own. With everyone, their neighbor and their neighbor’s dog throwing up a Shopify store lately you might be surprised at how few actually turn into real, profitable businesses. There are a multitude of reasons why. Far too many to list out here. But at my company, these five