Marketing

Opinions expressed by Entrepreneur contributors are their own. Today’s digital marketers are swimming in such a sea of data that sometimes it feels like you’re simultaneously drowning and treading water. Then, artificial intelligence walks majestically into the sea of data to serve as your life jacket. There has been a lot of hype around artificial

Opinions expressed by Entrepreneur contributors are their own. In 2010, Coca-Cola had a coup of sorts when they managed massive resource cost savings using business intelligence for their sales data. The brand was struggling with integrating data from 74 unique bottlers’ databases, disparate in their capabilities and analytical tools and spread across the country. The company needed

Opinions expressed by Entrepreneur contributors are their own. In marketing, we hyper-focus on net promoter scores and customer-centric operations, which is all well and good, but there is one enormous area of feedback that business leaders ignore too often, and it’s right under their noses. A question every one of them should be asking is,

Opinions expressed by Entrepreneur contributors are their own. You’ll pay about $50 for a marketing strategy designed by an anonymous marketer on Fiverr while world-renowned entrepreneur Gary Vee would bill close to six figures for a 60-minute presentation sharing his marketing knowledge. As we approach 2022, it’s clear that a strong personal brand is a solid

Opinions expressed by Entrepreneur contributors are their own. Buying followers on Instagram is becoming more popular, with many celebrities, influencers and companies purchasing them to boost their social status. People are paying for these fake accounts to create the illusion that they have a more significant following than they do. This phenomenon has become so widespread

Opinions expressed by Entrepreneur contributors are their own. A business persona can be defined as the profile of a product’s typical customer. Each business can have multiple personas and they should be at the center of the whole marketing strategy.  Most of the time, the rush to get a product to the market or the

Opinions expressed by Entrepreneur contributors are their own. Google provides an excellent service to the world, enabling us to search the web for information, products and whatever else we’re looking for. It even does the heavy lifting of determining which results are a “best fit” for our queries, providing us only with contextually relevant entries

Opinions expressed by Entrepreneur contributors are their own. According to LinkedIn, the platform has 800 million members in more than 200 countries and territories worldwide. It’s the home for decision-makers, corporate executives, entrepreneurs and employers to connect, collaborate, recruit and share their thought leadership in a particular industry or area of expertise. But did you know

Opinions expressed by Entrepreneur contributors are their own. The strategy of optimizing brand communication based on customer information may appear very simplistic at first sight. But the layers it encompasses are anything but simple. Customer communication and engagement is the starting point, but the focus should be on collating deep insights into customer preferences, needs, demands and analysis to craft strategy. 

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. No one can doubt that Mattel is one of the great toy brands in the world and that its products have been present in the childhoods of many adults who today consume products that appeal to nostalgia.

Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered by some individuals and companies grow at such an increased pace? Other than pure discipline and a strong work habit, one of the biggest hacks for growing your company is the ability to create exposure and credibility. Having trust with your audience and

Opinions expressed by Entrepreneur contributors are their own. The pandemic has caused a worldwide shift in the habits of consumers, workplace settings, travel opportunities and our overall day-to-day lives. Many businesses have had to completely overhaul their operations to adjust and accommodate for lockdowns, social distancing and Covid-19 outbreaks, forcing them to implement a new

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Cortesía Mercado Libre The fundamental principle to grow your store is to offer products that are not simultaneously found in Mercado Libre and that also allow you to earn

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. LinkedIn is a social network that many have but few people get all the “juice” it has. This platform not only serves to see what your friends are working on, it allows you to make professional contacts

Opinions expressed by Entrepreneur contributors are their own. The digital infrastructure in Latin America is evolving, while demand for streaming entertainment is raging due to the pandemic. Though the OTT (over-the-top) space is relatively nascent there, it is poised for growth. This forces established content providers on par with early-stage publishers to redirect their efforts

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Philip Kotler is recognized worldwide as the father of modern marketing , thanks to his model of the 4Ps: Product, Place, Price and Promotion . Today he tells us what to add to this model to be

Opinions expressed by Entrepreneur contributors are their own. While the music and entertainment industry may appear to some to be masked with success, fame, wealth, and a world of mystery and potential, most who have played a significant part in it would probably agree that it’s no walk in the park. In fact, getting in the

Opinions expressed by Entrepreneur contributors are their own. Real estate is unquestionably lucrative: a single sale can land you a fortune, and statistics from the National Association of Realtors certainly indicate a robust market. October, 2021 existing home sales were a stunning 6.34 million, with median sales prices up 13.1% from the year prior, and

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. In the holiday season and Christmas Eve , all commerce is revolutionized; consumers too. Sales, interest in buying and advertising campaigns and marketing actions carried out by companies are increasing. Depositphotos.com When November rolls around, merchants start