Marketing

Opinions expressed by Entrepreneur contributors are their own. You’ll pay about $50 for a marketing strategy designed by an anonymous marketer on Fiverr while world-renowned entrepreneur Gary Vee would bill close to six figures for a 60-minute presentation sharing his marketing knowledge. As we approach 2022, it’s clear that a strong personal brand is a solid

Opinions expressed by Entrepreneur contributors are their own. Buying followers on Instagram is becoming more popular, with many celebrities, influencers and companies purchasing them to boost their social status. People are paying for these fake accounts to create the illusion that they have a more significant following than they do. This phenomenon has become so widespread

Opinions expressed by Entrepreneur contributors are their own. A business persona can be defined as the profile of a product’s typical customer. Each business can have multiple personas and they should be at the center of the whole marketing strategy.  Most of the time, the rush to get a product to the market or the

Opinions expressed by Entrepreneur contributors are their own. Google provides an excellent service to the world, enabling us to search the web for information, products and whatever else we’re looking for. It even does the heavy lifting of determining which results are a “best fit” for our queries, providing us only with contextually relevant entries

Opinions expressed by Entrepreneur contributors are their own. According to LinkedIn, the platform has 800 million members in more than 200 countries and territories worldwide. It’s the home for decision-makers, corporate executives, entrepreneurs and employers to connect, collaborate, recruit and share their thought leadership in a particular industry or area of expertise. But did you know

Opinions expressed by Entrepreneur contributors are their own. The strategy of optimizing brand communication based on customer information may appear very simplistic at first sight. But the layers it encompasses are anything but simple. Customer communication and engagement is the starting point, but the focus should be on collating deep insights into customer preferences, needs, demands and analysis to craft strategy. 

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. No one can doubt that Mattel is one of the great toy brands in the world and that its products have been present in the childhoods of many adults who today consume products that appeal to nostalgia.

Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered by some individuals and companies grow at such an increased pace? Other than pure discipline and a strong work habit, one of the biggest hacks for growing your company is the ability to create exposure and credibility. Having trust with your audience and

Opinions expressed by Entrepreneur contributors are their own. The pandemic has caused a worldwide shift in the habits of consumers, workplace settings, travel opportunities and our overall day-to-day lives. Many businesses have had to completely overhaul their operations to adjust and accommodate for lockdowns, social distancing and Covid-19 outbreaks, forcing them to implement a new

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Cortesía Mercado Libre The fundamental principle to grow your store is to offer products that are not simultaneously found in Mercado Libre and that also allow you to earn

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. LinkedIn is a social network that many have but few people get all the “juice” it has. This platform not only serves to see what your friends are working on, it allows you to make professional contacts

Opinions expressed by Entrepreneur contributors are their own. The digital infrastructure in Latin America is evolving, while demand for streaming entertainment is raging due to the pandemic. Though the OTT (over-the-top) space is relatively nascent there, it is poised for growth. This forces established content providers on par with early-stage publishers to redirect their efforts

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Philip Kotler is recognized worldwide as the father of modern marketing , thanks to his model of the 4Ps: Product, Place, Price and Promotion . Today he tells us what to add to this model to be

Opinions expressed by Entrepreneur contributors are their own. While the music and entertainment industry may appear to some to be masked with success, fame, wealth, and a world of mystery and potential, most who have played a significant part in it would probably agree that it’s no walk in the park. In fact, getting in the

Opinions expressed by Entrepreneur contributors are their own. Real estate is unquestionably lucrative: a single sale can land you a fortune, and statistics from the National Association of Realtors certainly indicate a robust market. October, 2021 existing home sales were a stunning 6.34 million, with median sales prices up 13.1% from the year prior, and

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. In the holiday season and Christmas Eve , all commerce is revolutionized; consumers too. Sales, interest in buying and advertising campaigns and marketing actions carried out by companies are increasing. Depositphotos.com When November rolls around, merchants start

Opinions expressed by Entrepreneur contributors are their own. It’s an undeniable fact that Google search results help shape our perception of the world. We use them to do nothing less than answer life’s questions, big and small, and while most have internalized the age-old adage of “not believing everything you read on the Internet”, we

Opinions expressed by Entrepreneur contributors are their own. In the past, marketing was about getting your name out there. In 2022 though, it will be about creating an effective brand, compelling storytelling and measuring the success of that story. It’s no longer enough to create a brand and expect it to sell.  Effective marketing tactics in the

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Opinions expressed by Entrepreneur contributors are their own. Starting any new business or creative venture is one thing, but learning how to promote and grow it effectively is a completely different beast. The realm of podcasting is no different. The tactics you use to grow your podcast are undoubtedly going to vary from the methods