Marketing

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Few things are as frustrating as spending a lot of time and effort on sales copy that doesn’t convert. Copy that does, right out of the gate, can help give you the numbers you need to keep

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Depositphotos.com Getting involved in the right way with a client when offering our products or services, or simply standing out alongside other entrepreneurs, is difficult, however, it is not impossible. That is why the importance of creating and maintaining a good reputation as an

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. YouTube co-founder Jawed Karim updated the description of the first video uploaded to Alphabet ‘s video platform titled “Me at the Zoo” to criticize the platform’s

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Funding rounds are crucial to company growth and product development, but they can also have tremendous benefits when it comes to exposure to potential customers, partners, investors and even employees. It should be a proverbial coverage “slam

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Jack of all trades, but master of none is a common phrase used in the marketing industry. The reason behind this common phrase is that many of us are forced to be exactly that. Companies hire marketing

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Throughout history, trust has been an invaluable commodity. People want to have faith in different societal entities, especially when it relates to spending money. The 2021 Edelman Trust Barometer saw trust decline across all categories. Today, customers trust

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. With society being so heavily invested in convenience, why do consumers continue to support brick and mortar retailers?  One word: experience.Shoppers were itching to get back into retail stores following the initial wave of lockdowns, and

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. “Entrepreneurship isn’t necessarily about being entrepreneurial. Some of us simply aren’t made to work for other people,” Amanda Frances began.  Amanda Frances I’m excited about this conversation already, as I challenged myself to interview Instagram’s “Money Queen” without discussing

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Depositphotos.com Much has been said about the growth of ecommerce in Mexico but little has been heard yet

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Just about half of the people on earth have an email address and the potential for marketers are tremendous. More than 60% of consumers say they want to hear from a brand once a week at

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Prior to Covid, speaking was all about reading your audience. Whether you were presenting an intracompany talk or a conference keynote it was crucial to see how your content was being received in real-time and if

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The holidays can be a time of great nostalgia for the simple times of your childhood, a point emphasized by McDonald’s newest video advertisement. On Sunday, McDonald’s UK tweeted a video advertisement for the Christmas season. The video features a girl named Matilda and her

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Long gone are the days where selling a product or service meant merely making a promise of how it would change the lives of its target audience with a catchy jingle or a housewife’s smile.  In

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Running a successful startup is a constant challenge. While many entrepreneurs thrive in this environment, it can be hard to weather the offbeat and unexpected curve balls that the industry throws your way. Learning to roll

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Email marketing is either alive and well or completely ineffective depending on whom you ask.  And it almost always comes down to the execution of the campaign.  Cold-email marketing is a powerful way to generate leads,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. At the end of summer 2020, Americans had spent 14 billion hours — that’s 1.6 million years —and $73.2 billion on online shopping in 2020.  The time to invest in your eCommerce strategy is now. Of course, part

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. As the saying goes, software as a service (SaaS) product owners are often expected to “wear every hat”—but the journey to becoming an entrepreneurial jack-of-all-trades is a long and winding one. Successful founders need to create

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Instagram could begin to imitate the business model of pages such as Patreon or OnlyFans and will implement paid subscriptions, according to the TechCrunch portal and

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Unless you live under a rock, you know that marketing online in vital, and if you’re at all experienced with it, further know that using video is a critical tool in that effort. I teach business owners