Marketing

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Unless you live under a rock, you know that marketing online in vital, and if you’re at all experienced with it, further know that using video is a critical tool in that effort. I teach business owners

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Industries and businesses have continued embracing the inevitable digital transformation ever since the Industrial Revolution 4.0 gained momentum. But, the publishing industry is one area that has experienced the transformational impact of digitization up close in

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. A company’s access to information, ideas, tools and other resources is at an all-time high, but it’s the ability to be decisive and apply what you learn quickly that is truly valuable. When it comes to

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. “The leads are weak!” says Shelly. “The leads are weak; you’re weak,” exclaims Blake from downtown. This dialogue from Glengarry Glen Ross shows the great struggle that salespeople have when trying to find a qualified lead.

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Are you the owner of a small or medium-sized business and would you like to acquire more skills to improve your business and be successful in

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by Business Insider Intelligence. Furthermore, it

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Ready for your close-up? In the age of the perpetual 24/7 news cycle, all business leaders need to be prepared and ready for the media to come calling during a crisis or controversy. It’s not just journalists

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Facebook , Instagram and its entire network of services, including WhatsApp , and even the internal communication tools

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. For almost every company or organization, continued growth isn’t just important, it’s essential. Without growth, profitability may decrease. Without growth, employee satisfaction and customer experience could diminish. Without growth, your competitors may overtake you. Without growth,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Many things have changed about email in the past year. While engagement increased since the pandemic began, Apple’s recent updates to email privacy have caused email marketers anxiety.  Apple’s Mail Privacy Protection prevents senders from tracking

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The million dollar question: how do I attract more customers? Today there are many digital and physical marketing

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. These days, a business that’s trying to make it in today’s flooded market simply cannot afford to exist without effective digital marketing strategies. This is where starting an actual digital marketing agency can prove to be

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. As brands constantly invent new ways to engage with their audience, customers are concurring with new technology faster and faster. They expect a higher form of a relationship with their brands — customer service just won’t

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. What is trending on social media today is old news tomorrow. I am reminded of this truth at the dinner table with my two teenage daughters. The conversation usually goes something like, “Hey girls, have you

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The most successful proactive PR efforts often stem from simple, easy-to-understand ideas. The core idea needs to be memorable and easy to explain, but from there, you can get creative and have some fun maximizing attention to

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Identifying business needs and crafting communication that focuses on just that — that is the power of account-based marketing (ABM). In today’s market, where excellence is also competitive, this could be the best solution for strengthening marketing strategies. With its capacity

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. A whistleblower revealed that Facebook prioritized profits over people, an announcement that was supposed to be shocking, I suppose. And then The Verge ran a story announcing that Facebook intended to change its name and rebrand the

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Creating a logo may seem like an overwhelming task if you don’t have a lot of experience with it. But the good news is that it doesn’t have to be impossible, or even difficult. You just

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You may think photography is just a