Marketing

July 25, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Improving your SEO will improve your overall ranking in the Search Engine Results Pages (SERPs). But, if you’re a business that focuses on targeting your local audience, you have to utilize more focused SEO practices to grow your business properly. Hopefully,

Get a comprehensive digital marketing education for 2021. July 25, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital

July 24, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. You probably know the saying by heart already: Content is king. And if that’s true then keywords are kingmakers. Keywords are search engine optimized terms that allow crawlers to determine what your content is about, and then rank them by comparing

July 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Data has been a hot-button topic for brands, publishers, and agencies since it emerged as a necessary tool of the trade, but it has been especially prevalent in 2021. Unfortunately, there is not enough concrete direction to find the right solution

This is how to leverage podcasting as a low-budget marketing tool. July 23, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. I have been on over 75 podcasts in the past year, sharing my story about MASAMI, the clean premium haircare brand I co-founded in February 2020. That’s right, 75 and

PR can be an incredibly powerful channel for startups, yet they often cause frustrations and few results. July 23, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The difference between successful results and complete failure often hinges on an effective evaluation during the hiring process. Here’s how: Set realistic KPIs According

There’s a right way and a wrong way to do webinars. These tips help ensure you get it right. July 22, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As people conduct more and more business and shopping online, webinars are becoming commonplace, as they allow you to reach workers and

So is it better to favor one over the other? Or should you attempt to mix the two? July 21, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. One of the most common pieces of advice in content marketing is to write as much “evergreen” content as possible. Evergreen content, as the

July 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. I’m often asked by other entrepreneurs how I grew my public-relations business and how I gain new clients. There are several examples I can share, but I usually start with one answer they don’t expect. I talk about the importance of attending

July 21, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The “Great Resignation” has been reported from nearly every major media publication. People are quitting their jobs post-Covid, looking for better pay, better benefits and more.  My team over at MarketerHire wondered if marketers, in particular, were planning on quitting. So, we

What need? Clippy returns as an emoji. Maybe it’s not so annoying anymore. July 20, 2021 1 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Do you remember when you were doing homework in high school and the annoying clip ( Clippy )

July 20, 2021 9 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Marketing strategies are a “mix” of decisions about products, price, place , promotion, people, processes and physical evidence. The best storytelling companies use

July 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The global average time spent on social media is 145 minutes everyday with a steady 8 to 10% YoY increase and according to WHO, the average life expectancy is 73 years. Why is this data important? These two hours and forty

They say that the only thing we fear more than public speaking is death — but the process doesn’t have to be that stress-inducing. July 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Public speaking is a surefire way for you to demonstrate your credibility and authority. It can hold

To get your customers to take action, you have to consider what will really inspire them. July 18, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. For years, the rule of thumb in marketing has been that people need to see their pain before they’ll seek a solution. In other words,

As the holiday season approaches, there are many tips and tricks brands can adopt to gain greater media exposure. July 17, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. It will be fascinating to see how the 2021 holiday season unfolds. Many Americans will be ready to convert their pent-up frustrations

July 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small

Discover how to generate revenue using social media advertising strategies when you join us for this webinar with industry expert Neil Patel. Register now! July 16, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. Facebook ads are the typically way ecommerce companies grow their sales, but there must be another way

This the female-founded startup is on a mission to make stock photography more diverse, authentic, and affordable. July 16, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the

The rising popularity of social shopping and transformation of consumer behavior have made adaptable digital-marketing strategies more important than ever before. July 15, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In life, change is the only constant thing. Some changes happen naturally as things evolve. In some cases, extraordinary intervening