Marketing

August 15, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The first thing you should do when you begin a new business enterprise is create your company’s digital identity. Essentially, think about all the places where you will want your future marketing campaigns to lead customers: your website, your Google Business

Learn design and get the assets to streamline your work. August 15, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Design has

While digital communication, apps and video calls are all the rage, there’s still a strong case for physical business cards. August 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Recently, I was at a huge conference, the Podcast Movement, in Nashville. Thousands of professionals in the podcast community, many of us relative

August 13, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. With countless websites competing online in every industry, it can often be a challenge to successfully market a new website in 2021. If your startup brand is ready to launch its online presence, you need to work hard to generate consistent

Let’s start by defining the differences between content creation and content curation. August 11, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Most entrepreneurs realize by now just how valuable content can be. With excellent content, you can improve your reputation, attract more people to your website and ultimately score more

October 2, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. I have been a digital marketer for more than 20 years, which seems like an eternity at this point. Google has always been a staple of any good digital marketing strategy, especially for search engine optimization (SEO), to attract free organic traffic

Many netizens wondered if it was real or was it a montage, that’s how the company responded. August 11, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. At the top of the largest building in the world, the Burj Khalifa ,

August 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Combat sports have always been popular. The adrenaline rush of the cheering crowd coupled with two champions fighting for the title will capture the attention of anyone watching. Plus, all of these champions have a great story to tell. But even if

Write high-converting ads, emails, landing pages, and more automatically. August 10, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Did you know

August 10, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Cindy Krupp has more than 20 years of experience in brand strategy and public relations. The founder and president of Krupp Group sat down with Jessica Abo to share her journey and how brands can stay relevant in an ever-changing world.  Jessica Abo: Tell

August 9, 2021 8 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The Tokyo 2020 Olympic Games will undoubtedly be one of the most remembered editions in history, due to the appearance of COVID-19 that

August 9, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Search-engine optimization (SEO) involves accruing a diverse range of data from multiple sources and organizing strategy insights. Data analysis is, therefore, complex, time-consuming and costly. From a digital-marketing perspective, the use of AI in SEO increases effectiveness, efficiency and speed. SEO

August 7, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs are still not tapping into the massive growth opportunity of influencer marketing. They may be cautious to partner with influencers due to perceived costs, or may have no clue on how to put together a creative brief or manage an influencer marketing

August 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece of the online action. With the

Data-backed strategies will keep a prospective buyer locked on your listing. August 7, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. When we started producing real-estate videos in 2012, the data showed us that people would happily sit through a 3 to 4-minute real-estate video. The concept of a video tour

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Do you want to travel when the pandemic is over and see the Olympics inspire you to visit Japan ? The online travel platform Expedia undertook the task of helping Mexicans to rediscover their favorite cities in

Many businesses think PR is a surefire marketing solution. But is it right for your business? August 6, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Many businesses have turned to public relations as a means of getting their name out there. But is PR the right solution for your business?

Your business doesn’t need millions of followers and weekly viral videos to make money online. August 6, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. It’s a myth that you need weekly viral videos and millions of followers to make money online or succeed in business. To succeed in business, you

Hit the ground running in your business by implementing these strategies. August 5, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Hearing the words “Just Do It” resonates immediately in most people’s minds with Nike. It is one of the most famous brand slogans in all of marketing, known worldwide. Dominating

Drone photos and videos can be a great way to market a property, but it’s not always necessary. August 5, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. When I started my real-estate marketing agency in 2012, the only way to get an aerial view of a property was to hire