Marketing

The two are often confused. July 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Attention is sacred in today’s world. Attracting attention to your company is what helps current and future customers discover you and do business with you. As advertising loses its effectiveness, marketers are on the hunt for

July 14, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Sixty-five percent of total ecommerce sessions were generated through search in 2019, and the global ecommerce market is projected to produce $4.89 trillion in retail sales this year. Among those search-generated ecommerce sessions, more than half have come from organic searches, according to Statista’s

July 13, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Many startups (like ours) don’t have outside investors. We have chosen to self-fund our business, which has its pros and cons. While we are maintaining control (a good thing), one of the biggest challenges is funding marketing, which as we all know,

July 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I clearly remember when the Guardians of the Galaxy comic was released. The title alone hooked me, so I picked it up along with a few others and took it home. Talk about a disappointing comic. The characters were bland, the stories

July 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing has always been one of the most affordable and effective online-marketing strategies, driving revenue with a click of the mouse and allowing you to maintain a strong relationship with your customers and user base. It’s also highly measurable, allowing

July 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In high school, my friends were getting jobs at the mall that made them miserable. I did not want to do something I hated, so I started my career at a young age as a freelance copyeditor. I quickly realized I

July 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The concept of data literacy didn’t exist when I started my career in marketing in the mid-1990s. We had few marketing channels, all of which were offline, and we had to track them manually in spreadsheets. We distributed leads to our

July 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s a particular challenge associated with being an industry pioneer; you have to create awareness of a problem as well as its remedy. In some cases you’re filling in a well-known gap with an easily understood solution. In others, your product

July 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. A decade ago, most businesses didn’t realize the importance of digital marketing, and the lack of knowledge made it nearly impossible for digital marketing companies to sell their services to small businesses. Now, theeducation of consumers has led digital marketing to

July 9, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media influencers are a powerhouse community. According to Statista, 78% are under the age of 34, with 34% of those being under 24. Social media will continue to provide a massive platform for today’s youth to build their influencer foundations,

July 9, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. While in-person events have been mostly non-existent over the past year, the world is opening back up and eagerly looking for opportunities to connect in person again. Even though people are most excited about this in-person aspect of the future following a

July 8, 2021 8 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Today there are entrepreneurs around the world who, without being agents of a government, are more popular than some presidents. We recognize them

July 8, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Looking into her eyes, the rising sun shimmering through the trees, I remembered how I first fell in love. That’s when I realized my approach to business was all wrong. As an entrepreneur and writer, everything is a lesson about business, and

July 5, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Putting the customer at the center of the business today is more than a phrase; It is a comprehensive strategy that any company

July 7, 2021 15+ min read This story appears in the July 2021 issue of Entrepreneur. Subscribe » Mic Hensley won’t put on a dress. His fans would die for him to wear one when he livestreams to more than a million phones and Facebook pages while making sales for Pink Coconut, which sounds like

We leave you this short guide to help you get the most out of Facebook, WhatsApp, YouTube and Instagram. July 6, 2021 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. When social media first

Content marketing is a way of providing your potential customers with informative content to questions they seek, with the purpose of meeting a need. July 6, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their

July 5, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. How would you describe SEO as a concept? Some might call SEO a necessary evil, describing a constant uphill battle against updates and algorithms. Others might say SEO is obsolete, citing Google’s shift to Natural Language Processing and hatred of over-optimized

July 4, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Technology is an engine of change that has slowly but surely transformed the world, down to the smallest facets of daily lives. It drives new needs, creates new patterns, and replaces older norms with newer ones. And advertising is one of

Management tools are key for staying organized and not becoming overwhelmed by all of your brilliant podcast ideas. July 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs need to stay organized. Your podcast also needs to be organized. Thankfully, many software options can make life easier for business owners