Most companies waste precious money that could have been used to created more sales. June 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The executive sales leadership function (VP of Sales, Chief Sales Officer, etc.) is a huge role within a company, yet the title has been used in such
Marketing
June 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The vast majority of customers say they prefer to buy from companies that treat them like people rather than numbers. Not just that — they also like buying from companies that care to understand how they use their products and services,
June 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. 2020 cast many unprecedented obstacles for businesses. From the mass exodus of in-office work because of the Covid-19 pandemic to quantum shifts in consumer buying behavior, we saw many businesses struggling to stay afloat while managing a mostly remote workforce. Other
June 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Let’s face it, no business owner likes writing copy. But unless you’re lucky enough to have a copywriter on your team, chances are you’re stuck penning your own emails, sales letters and Facebook ads. The trouble is, this can be a tedious
June 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Are you looking to hire an expert content marketer, but struggling to sort through the masses of marketers who say they have the writing chops? You’re not alone. “Everyone — and I mean EVERYONE — thinks they’re a writer,” says Rebecca
June 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Continuous evolution across all facets of business is normal, but never has the pace been as fast as it is now. Technology and digital disrupters, changes in workforce skill sets and work patterns, and of course, the ongoing impacts of Covid-19
June 10, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. One of the most common challenges I see clients wrestling with — from solopreneurs to established businesses — is how to structure and manage multiple brands. The tendency is to jump straight to logo development for a new idea or innovation
June 10, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. I had an interesting project come across my desk the other day. The author had worked out a solid marketing strategy for the business book he was writing. (Having a strong marketing plan is essential when writing nonfiction — professional publishers expect it.)
Businesses have better ways to find the right partners. June 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In a world where personal touch matters, why are businesses still using an impersonal, fill-in-the-blank method to find the right vendors? Companies that rely on antiquated Requests for Proposals (RFPs) to find
June 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. What does the word “branding” mean to you and your business? Does it apply to your marketing or sales strategy? But if the intention of marketing is to sell, and the intention of selling is to generate revenue for your business,
June 8, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. How do you solve a problem like a boring logo? Let me tell you, uninspired logos are just the worst for a business that’s trying to grow. They don’t represent. They don’t carry their weight. They’re easy to forget, or they’re
According to a report by Mercado Pago, the payment link is preferred by Mexican SMEs. June 8, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Digital payments in Latin America grew in a way that we could never imagine. Sure, the
June 7, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Many “influencers” and self-proclaimed guru’s on the internet would have you believe that marketing is the solution to all of your issues in business. Unfortunately, the marketing industry is full of under-educated media buyers who are after your money because their
Join Facebook Marketing Lead Anndréa Moore to learn key insights and best practices for ad creation, audience targeting, and budget optimization essential to Facebook advertising success. Brought to you by T-Mobile for Business Facebook Advertising can feel a bit complicated. Especially for small business owners focusing on various other streams of work. However, there are
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Admittedly, social networks are not a true reflection of real life and much of the best that will happen to us throughout our lives will not happen in front
June 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. How does Google Keyword Planner work? If this is a recurring question you’re typing into your search engine, you’re reading the right article. We will show you a quick step-by-step on how to perform keyword research using the new Google Keyword Planner tool.
You’ll need good marketing to increase sales in your business, so have a solid strategy. June 5, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are always hungry for new clients and growth strategies that work. The online gurus know this, so they use emotional-trigger-based marketing tactics to convince business
You will have more success prospecting by honing these three tactics. June 5, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. We’re all familiar with the popular Devil at a crossroads legend. The legend is so popular that variations of it have appeared in movies, television shows and books. In all of these,
June 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The biggest mistake most first-time marketers make is attempting a “one-size fits all” approach to their marketing efforts. They launch one campaign, sent with the same message, to all people. That may work for something that has mass appeal, across all demographics (e.g.,
These four easy pathways to recognition can give your company a boost and set it apart from the competition. June 4, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. I still remember the first time I saw “award-winning” on a professional bio. The woman was experienced, a confident presenter, and I