When done effectively, blogging is one of the most powerful tools an entrepreneur can use to get organic traffic to a website. May 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In today’s world, it can be hard to get your content seen online. Social algorithms change on a daily
Marketing
May 18, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Whether your business is still reeling from the coronavirus pandemic, is grappling with a supply chain crisis or is struggling to keep up with new consumer demands, a key component of longevity from a business perspective is adaptability. Being able to
May 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Analysts are forecasting the advertising industry is surging back this year. Brian Wieser from GroupM predicts ”In 2021, the American advertising industry is poised to regain all that it lost in 2020 and more.” As a business owner and entrepreneur, that can be
Entrepreneurs have a lot to learn from Burger King’s digital presence. May 17, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Burger King has been a staple of American fast food for years. But with the rise of social media, the brand has consistently differentiated itself from the competition and made
May 17, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Some things in life will always stay classic — the look of a vintage Mercedes, for instance. In the marketing world, though, the whole game has changed with the rise of social media. The day of paying to get your product on
May 13, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. A media outlet covered your business or published something you wrote. Time to sit back and let the leads roll in, right? Only if you want to leave most of the value on the table. While press coverage does lead to
May 16, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I work for a company that developed software called RepairDesk which helps machine-mending owners manage their businesses. I was in charge of content development for their website, social media and other channels. Even though I was writing for repair shop pros, I had never spoken
Transparency and empathy build trust and create a sustainable competitive advantage for your company. May 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Often when we talk about trust, it’s in the context of something that’s been lost — and the massive costs involved. In 2018, Accenture did a survey
If you plan to make purchases in the eighth edition of Hot Sale 2021, the AMVO gives you the following recommendations to use your cell phone safely. May 14, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The Hot Sale 2021
May 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Humans seem hardwired to consume and enjoy stories. Fictional stories shape the way we think, affect how we act and influence our choices. One study revealed that “good storytelling” increased cooperation within a Filipino hunter-gatherer population. And Alexander the Great slept with a
There’s no doubt account-based marketing for large enterprises is invaluable. If it’s used strategically, it can benefit an entire organization from the top down. May 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. There are thousands of articles, webinars and infographics out there that dive into all of the benefits of
May 13, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. It seems that everyone is writing a business book these days. And months of lockdown have only added coal to creative fires as business people finally put in the time on “that book I’ve had in me for years.” Alas, too
Choose between 255 million photos to put the finishing touches on your web content today with Alamy. May 13, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the
May 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The strength of any structure lies in its foundation. When it comes to Facebook marketing, it lies in the setup of your campaigns. A strong, proper setup will result in better success. Let’s talk about the five components of a Facebook campaign
May 12, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Right now, your ideal target consumers are probably at home consuming some form of content. Just look at the evidence — Netflix hit a new milestone in subscribers. Internet providers are struggling to keep up with bandwidth as users burn up
Users of social networks criticized the brand because in their opinion, the ad would be normalizing the mistreatment of mothers. May 11, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. May 10 is one of the most important marketing dates in
It is crucial to build your business in tandem with a proactive promotional plan. May 11, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Building a business without a marketing plan is like going to the grocery without a list. You’ll end up throwing money away on things that aren’t good
May 10, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Do your prospects see the value of your product or service? Have you done everything possible to increase your product or service’s perceived value? When you make providing benefits to your customers your driving force, you create a great experience for them and
As a brand, you’re only as good as your last customer interaction. May 6, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Before Covid, a lot could be intuited about future consumer behavior by analyzing the past. If you gave me someone’s credit card statement, I could, with some confidence, layout
Why not give him a different gift and at the same time support Mexican entrepreneurs who make local products? May 7, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This Monday, May 10, we celebrate Mother’s Day in various Latin American