Marketing

June 24, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. “Authenticity” would win the award for most-overused word in the influencer marketing world these days. Which means it would also elicit the most eye rolls. Nevertheless, authenticity remains the key differentiator between an influence-marketing activation that resonates with an audience and one
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June 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Rumor has it that personal branding is set to transform marketing in 2021, but not in the way you might think. Today, the concept is more focused on humanizing business — and those behind the business. By establishing and strengthening a founder’s personal brand, there’s
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June 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The global B2B ecommerce market is valued at $12 trillion, and this number is expected to grow by 17% in 2021. And today, more than 90% of B2B marketers use content marketing to reach, nurture and convert prospects.  This is why content
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June 19, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As the world reopens, consumers are changing their mindset and adjusting back to everyday life. They are spending more on products, services, and various offers from entrepreneurs. While the growth opportunities are tremendous, a lack of clarity often derails that growth. You
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June 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Sustainability is a very important concept today. From individuals and corporate bodies to multinational organizations, there’s a drive to reduce the negative impact of our activities on the environment, places and people around the world. There’s the moral aspect to this, which
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June 15, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is a tried-and-true way to expand your audience and reach the right kinds of people. At least, it is if you’re working with the right influencers. But, how do you find the people who know their audience and know how
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Festival to Feature Online Screenings on July 12 and 13 on It’s A Short, Fourth Annual Global Entertainment Showcase and Special Awards Reception at the Legendary Beverly Hills Hotel Los Angeles, June 15, 2021 – Scheduled from July 10-14, 2021, the third annual French Riviera Film Festival (FRFF) is pleased to announce the finalist shorts of the 2021 competition, the announcement was made
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Does being an “influencer” really mean anything anymore? And if so, how can we thrive in an era with deteriorating public trust?  June 14, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. A few years ago, you could have made the claim that we were in the “era of the influencer,”
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